Why Advertisers Still Love ‘Fargo’ After Fans Have Changed the Channel

From Campaign US: The FX drama “Fargo” ends its third season tonight, and to that, I say, good riddance. Unlike the prior two seasons, which were a combination of quirky and intriguing characters locked together in a frosty, crime-themed scenario, this season felt confusing and emotionally empty.

And I’m not alone in this assessment. Based on the Live + Same Day data from Nielsen, “Fargo” averaged just 1.2 million viewers this year. That’s 8 percent less than the already lackluster 1.3 million people who watched the previous season in 2015.

But, evidently, people’s choice doesn’t matter as both marketers and critics continue to herald the FX drama—despite the fact that Carrie Coon as Gloria Burgle was no Frances McDormand and Ewan McGregor in the dual role of brothers Emmit and Ray Stussey lacked substance. For more, click here