‘The Amazing Race’ and ‘Hawaii Five-O’ Season-Enders Lead CBS to Low-Rated Friday Victory

5 Comments

1. FROM CBS

   CBS Friday Live + Same Day Highlights

   SEASON FINALES OF “THE AMAZING RACE” AND “HAWAII FIVE-0”

   LEAD CBS TO FRIDAY SWEEP IN VIEWERS AND KEY DEMOS

   TIME PERIOD WINNING “THE AMAZING RACE” CROSSES THE FINISH LINE UP IN

   VIEWERS, A18-49 AND A25-54

   10 PM’S “HAWAII FIVE-0” FINALE IS THE NIGHT’S TOP PROGRAM IN VIEWERS

   AND DEMOS AND UP FROM YEAR AGO FINALE

   · At 8:00 PM, the season finale of THE AMAZING RACE was first in viewers (5.93m, up +14% from 5.19m), A18-49 (1.0, up +11% from 0.9) and A25-54 (1.5, up +15% from 1.3).

   · At 9:00 PM, HAWAII FIVE -0 was first in viewers (8.56m) and A25-54 (1.7, nc) and second in A18-49 (1.1, nc).

   · At 10:00 PM, the special season finale of HAWAII FIVE-0 was first in viewers (8.70m), A18-49 (1.2) and A25-54 (1.8), the night’s top program in all these measures. Compared to last season’s 10:00 finale on May 8, HAWAII FIVE-0 was up +5% in viewers (from 8.27m), +9% in A18-49 (from 1.1) and +14% in A25-54 (from 1.6).

   · For the night, CBS was first in viewers (7.65m), A18-49 (1.1) and A25-54 (1.6).

2. FROM ABC

   At 8pm against the season finale of CBS’ Amazing Race, ABC’s Beyond the Tank grew 17% from its week-ago time-slot premiere among Adults 18-49 (0.7/3 vs. 0.6/3). The ABC series outdelivered its last 8 original telecasts to score its best young adult rating since January – since 1/28/16, on Thursday at 8pm.

   · Spiking 71% at 9pm over its lead-in, ABC’s Shark Tank ranked as Friday’s #1 TV series (1.2/5 – tied with the season finale of CBS’ Hawaii Five-0). Shark Tank held even week to week in Adults 18-49.

   · At 10pm against CBS’ Hawaii Five-0 finale in the hour, ABC’s 20/20 once again finished as Friday’s #1 newsmagazine, beating NBC’s Dateline by double digits head to head with Total Viewers (+12% – 4.6 million vs. 4.1 million), Adults 18-49 (+25% – 1.0/4 vs 0.8/3) and Adults 25-54 (+17% – 1.4/4 vs. 1.2/4). The ABC newsmagazine delivered a larger overall audience on the night than Dateline for the 7th week running. 20/20 held even week to week in Adults 18-49 while Dateline was down.

3. FROM NBC

   Friday Primetime Results:

   “Grimm” (0.7/3 in 18-49, 3.3 million viewers overall from 9-10 p.m. ET):

   · Is close to rounding up to a 0.8 in 18-49 (currently reporting a 0.74 in these prelim fast-affiliate ratings).

   · Is running within 0.1 of its prior telecast in 18-49 (0.7 vs. 0.8 on April 29).

   · Despite last week’s preemption, is retaining 100% week to week in adults, men and women 18-34 and men 18-49.

   · Will increase dramatically from these numbers via time-shifting:

   o L+7: “Grimm” has increased by +89% this season in 18-49 rating (from a 0.90 to a 1.70) and more than 2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+7.

   o L+3: The prior telecast of “Grimm” grew by +75% in 18-49 going from L+SD to L+3 (0.79 to 1.38) and 1.7 million persons in total viewers (3.8 million to 5.5 million).

   o The +75% gain in 18-49 was the biggest 18-49 lift of the night on the Big 4.

   · Upscale: “Grimm” is capturing a solid upscale audience this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

   “Dateline NBC” (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET):

   · Despite the 10 p.m. hour, grows +13% from half-hour to half-hour in adults 18-49 (0.8 to 0.9), +9% in adults 25-54 (1.1 to 1.2) and +7% in women 25-54 (1.4 to 1.5).

   · Ties for #2 in the time period among ABC, CBS and NBC in women 18-49.

   · Will add substantial viewership via time-shifting — The prior week’s “Dateline” increased by +37% in 18-49 going from L+SD to L+3 (0.92 to 1.26) and more than 1.1 million persons in total viewers (4.7 million to 5.8 million).

   · Upscale: “Dateline” delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

   “Caught on Camera With Nick Cannon” (0.6/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET):

   · Ties for #2 in the time period among the Big 4 networks in adults 25-54, adults 18-34 and all key adult-male demos.

   · Ranks #2 outright among those nets in women 18-34.

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.7/7; “Late Show with Stephen Colbert,” 1.8/4; and ABC’s “Jimmy Kimmel Live,” 1.9/5 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/5; “Late Show,” 0.3/2; and “Jimmy Kimmel Live,” 0.6/3 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.3/4 in metered-market households with an encore) beat CBS’s “Late Late Show” (0.9/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.2/1 with an encore).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

4. NBC canceled Mysteries of Laura. That stings a lot! It ended on a cliffhanger!

5. Friday 5/13/2016 Final Nationals: ‘Amazing Race’ and ‘Hawaii Five-0’ on CBS Rise in Season Finales http://programminginsider.com/?p=8163