Amazon Announces New Fashion Reality Series

Amazon Prime Video announced it is developing a new reality fashion series from “Project Runways'” Heidi Klum and Tim Gunn, which will premiere globally in over 200 countries and territories. The series will be a fresh take in the reality space and will appeal to a global audience who are entertained by competition, storytelling, and authenticity. Additionally, Amazon Fashion will create a shopping experience for viewers. This intersection of content, commerce, and technology is perfectly suited to the cord cutter generation and streaming consumers.

Specific details on the series were unavailable.

The hype from Amazon: Over the years, Klum and Gunn, who previously won an Emmy Award in 2013, have enlightened viewers about the craftsmanship, talent and sheer dedication it requires for designers to take ideas from sketch to runway with many challenges along the way. They have used the narrative of fashion as a starting point to spark discussion and create conversation around the fabric of the stories they’ve told. Issues that have been explored include body positivity, inclusion, and diversity.