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Amazon Announces New Fashion Reality Series

Project From 'Project Runway's' Heidi Klum and Tim Gunn

Amazon Prime Video announced it is developing a new reality fashion series from “Project Runways'” Heidi Klum and Tim Gunn, which will premiere globally in over 200 countries and territories. The series will be a fresh take in the reality space and will appeal to a global audience who are entertained by competition, storytelling, and authenticity. Additionally, Amazon Fashion will create a shopping experience for viewers. This intersection of content, commerce, and technology is perfectly suited to the cord cutter generation and streaming consumers.

Specific details on the series were unavailable.

The hype from Amazon: Over the years, Klum and Gunn, who previously won an Emmy Award in 2013, have enlightened viewers about the craftsmanship, talent and sheer dedication it requires for designers to take ideas from sketch to runway with many challenges along the way. They have used the narrative of fashion as a starting point to spark discussion and create conversation around the fabric of the stories they’ve told. Issues that have been explored include body positivity, inclusion, and diversity.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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