Annual ‘Super Bowl’s Greatest Commercials’ Special Lifts CBS to Tuesday Victory

TUESDAY 2/02/16
Metered Markets

Rating/Share
CBS: 6.2 rating/10 share, NBC: 4.4/ 7, ABC: 2.1/ 3, Fox: 1.9/ 3, CW: 1.8/ 3

Note: The comparison to the year-ago evening is not available today.

—–

-Winners:
“Super Bowl’s Greatest Commercials” (CBS), “Chicago Med” (NBC), “Chicago Fire” (NBC)

-Losers:
“The Muppets” (ABC), “New Girl” (Fox), “Grandfathered” (Fox), “Marvel’s Agent Carter” (ABC), “Brooklyn Nine-Nine” (Fox), “The Grinder” (Fox), “iZombie” (CW), “What Would You Do?” (ABC)

—–

Ratings Breakdown:
CBS took center stage on this first Tuesday in February care of annual special “Super Bowl’s Greatest Commercials,” which topped the night at a 7.1 rating/11 share in the household overnights from 8-10 p.m. Comparably, a similar performance in the overnights last year (on Monday 1/26/15) translated into 10.83 million viewers and a 2.1 rating/6 share in adults 18-49, based on the Live + Same Day data.

CBS closed the night with an encore telecast of “NCIS” at a second-place 4.5/ 8 at 10 p.m.

NBC finished in the No. 2 spot overall with its combination of “Hollywood Game Night,” which slipped by 10 percent week-to-week; “Chicago Med,” which earned its second season renewal at a 5.1/ 8 at 9 p.m.; and already renewed “Chicago Fire” (#1: 5.3/ 9). As reported yesterday, all four of Dick Wolf’s current NBC dramas (including “Chicago PD” and “Law & Order: SVU”) will return in 2016-17.

In the distant No. 3 spot last night was ABC care of sitcoms “Fresh Off the Boat” (#3: 3.6/ 6) and “Muppets” (#5, series low 1.9/ 3), sophomore “Marvel’s Agent Carter” (#3: 2.0/ 3) and recent returnee “What Would You Do?” (#3: 1.6/ 3), which is a better option outside of the traditional (September to May) television season. At this point, the cancellation clock is rapidly ticking on “The Muppets,” which proves that not all series are worth revisiting. An adult version of Kermit the Frog and Miss Piggy…really???

Elsewhere, Fox could not compete with its recently revamped sitcom line-up of “New Girl” (#5: 2.2/ 4), “Grandfathered” (#4: 2.0/ 3), “Brooklyn Nine-Nine” (#5: 1.7/ 3) and “The Grinder” (#4: 1.5/ 2). From an overnight ratings perspective, consider the quartet all “losers.” And “iZombie” on The CW (#5: 1.1/ 2), another question mark, slipped by a too extensive 58 percent from lead-in “The Flash” (#4: 2.6/ 4).

Source: Nielsen Media Research