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Artificial intelligence has already established itself as a mind-boggling tool for the human imagination. There are many successful examples of the implementation of artificial intelligence in the business environment. For example, travel companies that use virtual 3D hotel tours to select vacations for people.
One way or another, artificial intelligence is a growing trend in the business field. What’s more, Artificial Intelligence can even be applied in entertainment businesses.
According to Statista research, the global entertainment and media market is expected to reach $2.93 trillion by the end of 2026. The industry showed particularly strong growth during the pandemic. This is due to the high demand for entertainment content by the population in lockdown conditions.
THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE FIELD OF ENTERTAINMENT
AI and entertainment are closely connected in the case of the active promotion of the entertainment business in the service market. Growing adoption of artificial intelligence in entertainment is due to many factors, but primarily to the growing demand for customer-focused businesses. Also a key advantage of using AI is the automation of processes. Automation helps entertainment businesses spend less time delivering relevant content to viewers, and more time focusing on creativity.
Let’s take a look at how Artificial Intelligence is used in entertainment.
LIVE STREAMING
AI is indispensable when it comes to personalisation and content transfer. Real-time streaming helps to keep viewers’ attention by providing non-stop content. Such an application of artificial Intelligence in entertainment businesses can significantly reduce costs. In addition, it can increase advertising revenue by allowing companies to move away from outdated physical media.
PERSONALIZATION
Today, personalised experience has become a must-have element to guarantee business success. The implementation of AI is known to be highly customisable. Entertainment businesses can customise content in different ways, based on demand and experience. Moreover, by providing a personalised experience for the client, companies can certainly count on the loyalty of their customer base.
CONTENT CHECK
Use of artificial Intelligence in entertainment businesses is vital for automatic content verification. The AI is able to identify and filter out content that is undesirable for display. In this way, the problem of showing inappropriate content to children can be avoided. The AI moderates the content and provides the audience with what is expected of the company.
AUTOMATIC TRANSLATION OF CONTENT
Imagine how long it takes to manually translate an article, let alone an entire film. In this case Artificial Intelligence is particularly significant in the entertainment sphere. Natural language processing is able to automatically translate information into different languages
FICTITIOUS CONTENT DETECTION
In today’s world, there are many sources of unscrupulous or fake content. Businesses often suffer from this problem because of the time it takes to recognise such data. AI helps to recognise, moderate and clean up such content.
CONTENT CATEGORISATION
AI and entertainment have also found a common point of intersection in the classification of content. AI helps categorise content by categories and topics, making it much easier for customers to find information. This innovative approach helps to improve the level of communication with customers.
CHAT BOTS
Chat bots have long held an influential position in a company’s interactions with customers. The same is true in the entertainment business environment. Virtual help helps the company immediately solve customer problems, for example with listening to music in the app.
It’s hard to imagine the computer games industry without AI, since they are such similar concepts. AI has the ability to dramatically affect the playing environment. With the introduction of AI, users get a simulated environment product.Game characters are able to assess the user’s play, anticipate subsequent moves and thereby create a truthful scenario.
CONCLUSION
In the near future, the implementation of AI in entertainment businesses will accelerate the pace of growth. Entertainment businesses will strive for automation and efficiency gains. And as is becoming clear, these goals are not achievable without the adoption of products of progress (AI).
It is becoming increasingly clear that AI and entertainment are complementary niches of development. AI is transforming the entertainment industry through providing users with more and more options for consuming content. This surely plays an important role in boosting the efficiency of business processes as well as the user experience in the entertainment world.
