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Best WhatsApp Marketing Practices For Businesses And Brands This Year

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WhatsApp is a land of opportunity for businesses that want to engage with their customers and prospects. This app allows businesses to communicate with their customers in an intimate way, connecting them on a personal level. But how exactly can businesses use WhatsApp to their advantage? Below are some best WhatsApp marketing practices that businesses and brands can use to get the most out of their customer relationships nd any marketing campaign.

Personalize Your Messages

Marketers should take the time to personalize their messages to individual customers. By doing this, businesses can establish a more meaningful relationship with their customers and make them feel like they are genuinely valued. Marketers should also use customer data to craft personalized messages that appeal directly to their target audience. When planning WhatsApp campaigns, think of ways to form connections with your customers through conversation, such as;

  • Asking for feedback after customers have made a purchase
  • Sending special offers to repeat customers
  • Welcoming new customers with a personalized message
  • Sending customer appreciation messages.

Automate Your Messages

For a successful WhatsApp marketing campaign, businesses should automate their messages as much as possible. This will ensure that all customers receive the same message and will also save time when it comes to sending out large volumes of messages. WhatsApp Web Sender is a good example of a service that allows businesses to automate their messages. This tool allows businesses to send automated messages to many customers at once, as well as schedule messages. You can try the whatsapp chrome extension.

Think Low Frequency, High Relevance

WhatsApp is an excellent platform for businesses to engage with their customers, but it’s important not to overwhelm your customers with messages. Instead of bombarding them with updates and offers, marketers should focus on sending messages that are relevant to the customer’s interests or needs, (ADD TEXT: such as discounts and coupons). This ensures that customers don’t get annoyed or ignore future communications. Remember to keep your messages short and to the point, providing only useful information.

Integrate WhatsApp With Other Marketing Channels

To make WhatsApp marketing more effective, businesses should integrate the platform with other marketing channels. For example, businesses can use WhatsApp to drive customers to their websites or social media channels. This will help to increase brand awareness and engagement. Also, integrating WhatsApp with customer relationship management (CRM) systems can help businesses to better understand their customers and craft more personalized messages.

Get Ideas From Your Success Team

As a brand owner, gather ideas from your success team, who have a good understanding of the customer. They can provide valuable feedback on which messages are working and what customers respond to best. Brainstorming with your success team can help you come up with fresh WhatsApp marketing ideas and strategies that will engage customers. They are not only a valuable asset for WhatsApp campaigns but also a source of guidance in the customer journey.

Use Analytics To Measure Success

Businesses should also track and measure their WhatsApp campaigns. Analytics tools can help marketers to see which messages resonate with customers and which ones need to be improved. This data can then be used to optimize future campaigns further and ensure that businesses are reaching the right people at the right time.


There is no one-size-fits-all approach when it comes to WhatsApp marketing, so experiment with different ideas and see what works best for your business. By following the tips outlined above, businesses can ensure that their campaigns are successful and help them reach their goals. If your brand is not utilizing WhatsApp, now is the time to get started and explore the potential of this powerful communication platform.