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Branding plays an important role in the customer acquisition cycle hence the process of creating a logo, name, and design should not be taken lightly. Branding leaves an imprint in the minds of customers hence they can relate to the brand and be loyal to it for a long time.
Also, there are many fraud companies that fake famous brand name to lure customers into buying from them. Branding helps your customer to differentiate between authentic and fake companies as well.
By applying proper branding strategies, you can create a positive image of your brand in front of customers so that they are inclined to purchase from you.
Branding process may seem daunting but a few simple steps like mentioned below can make the process simpler:
1. Create the Brand Look:
Creating the look of a brand is extremely important if you wish to imprint your brand in the minds of your potential customers. The brand look includes creating a logo, choosing the brand color, the right font, and design. Colors are critical as people can relate a color to the brand easily. Different colors showcase different mood such as red represents energy, passion, and power and green represent nature, good luck, and health. Make sure to keep consistent color throughout the website and also social media so that the customers feel a continuity.
Similarly, different fonts can create different emotions such as certain fonts are easy to read like Arial but not much memorable but fonts harder to read imprints on the reader’s mind. Research your competitors branding style to make sure your style is unique.
2. Build Brand Identity:
Creating a brand identity is essential as customers tend to spend more on brands that sell unique solutions. Your motto should not be to create high profits, but it should be to stand out in your industry by providing solutions that your competitors do not provide. This reduces competition and increases the credibility of your company. Your brand should identify as a company which provides valuable solutions to customers.
3. Increase Brand Awareness.
After creating your brand image and identity, the next step is to create brand awareness amongst the audience. The first step is to learn more about your target audience by creating personas so that you can understand their behavior and create branding strategies accordingly. Smart companies do not maintain a different branding and marketing budget, instead, you can integrate optimization with branding to create a double impact with the expenditure of one.
Use SEO (Search Engine Optimization) strategies to improve your site rankings to reach out to a maximum number of audience and then apply branding strategies to make sure that the audience cannot resist your solution and convert into customers. Minor SEO strategies may not be effective if you are a large organization hence you may need to explore the benefits and versatility of enterprise SEO for its strategic and expansive search engine optimization approach.
4. Find the Right Business Opportunity:
Doing a business blindly in which you are good at does not really help in growing a business as there is no set strategy. The business should be aligned based on what your customers require. You should first identify the customer problems for which you can provide solutions and streamline the issues in which you are an expert. But this is not all, you also need to filter your business based on your competition. If a business opportunity seems to be lucrative but highly competitive, it may be difficult to create a brand image easily and make profits. Instead, moderately profitable business opportunities with less competition should be preferred to do business in.
5. Define Brand’s Promise:
After you figure out the right business opportunity, it is time to define your brand’s promise define your brand’s promise define your brand’s promise. Understand the customer problems for which you are providing solutions through your products and services and define your business features accordingly. Make sure that you can stick to the promises you are making and deliver them to your customers or else your brand will lose its credibility.
6. Personalize Customer Experience:
A successful brand strategy involves engaging with individual customers and as per their challenges, personalize their experience with the company. This way, the brand will deliver its promise of understanding individual customer challenges and provide personalized solutions.
This will create a loyal customer base who would become repeat customers of your business. Loyal customers are so attracted by your company policies that they are ready to pay extra for the services as they seek for a good experience.
The only true way to keep the customers engaged is not by a good marketing strategy but by building an outstanding branding of the company as reaching out to the customers will not attract them to buy from you until they can connect with the values of your brand.