Posted in:

Business Naming Contests: Tips for Choosing the Right Name

© by Shutterstock

Business naming contests can be a great way to generate ideas and get feedback from potential customers on what they think of your business name. You can also check out 4 letter business names for ideas. However, there are a few things you should keep in mind when running a contest to make sure you end up with a great name for your business.

Here are 15 tips for choosing the right name for your business through a naming contest:

1. Keep it short and sweet. 

A good business name should be easy to remember and pronounce. Avoid names that are too long or complex.

2. Make sure the meaning is clear. 

Your business name should convey what your business does or what it stands for. Avoid names that are vague or could be interpreted in multiple ways.

3. Keep it relevant to your industry. 

Your business name should be relevant to the products or services you offer. This will help customers quickly understand what you do and what they can expect from your business.

4. Avoid names that are too literal. 

While it’s important to make sure the meaning of your business name is clear, avoid names that are too on-the-nose. A clever or creative name can go a long way in making your business stand out from the competition.

5. Brainstorm with a diverse group of people. 

Get input from a variety of people when brainstorming names for your business. This will help ensure you don’t accidentally exclude any potential customers with your name choice.

6. Test the name with potential customers. 

Once you have a few names in mind, test them out with potential customers to see which ones they react positively to. This feedback can be invaluable in making your final decision.

7. Avoid names that are difficult to spell or pronounce. 

As mentioned before, a good business name should be easy to remember and pronounce. If your name is difficult to spell or say, it will likely turn potential customers away.

8. Make sure the domain name is available. 

In today’s digital age, it’s important to make sure the domain name for your business is available. If it’s not, you may lose out on potential customers who try to find your website but can’t.

9. Avoid names that are too similar to other businesses. 

You want your business to stand out from the competition, so avoid choosing a name that is too similar to another business in your industry. This could lead to confusion and lost customers.

10. Make sure the name is not already trademarked. 

Before finalizing your business name, do a quick search to make sure it’s not already trademarked by another company. If it is, you could get into legal trouble down the road.

11. Choose a name that can be used long-term. 

When choosing a name for your business, keep in mind that you want it to be something you can use long-term. Avoid names that are too trendy or specific to a certain time period.

12. Keep it simple and straightforward. 

Again, a good business name should be easy to remember and pronounce. Steer clear of names that are overly complicated or hard to understand.

13. Make sure the name is flexible. 

Your business name should be flexible enough to accommodate future growth. For example, if you plan on expanding your product line in the future, make sure your name won’t need to be changed to reflect this growth.

14. Avoid using made-up words. 

While made-up words can be catchy, they can also be difficult for people to remember and spell. If you choose a made-up word for your business name, make sure it’s something that can easily be remembered and spelled.

15. Get creative! 

When all else fails, don’t be afraid to get creative with your business name. Sometimes the best names are the ones that are unexpected and out-of-the-box.


With these tips in mind, you’re well on your way to choosing the perfect name for your business through a naming contest. Just remember to keep it short, sweet, and relevant to your industry, and you’ll be sure to find a winner in no time!