Digital delivery refers to the process of making Goods or services available in digital format, allowing Users to access data instantly via the internet. This concept covers a wide range of items, from e-books and software to online courses and music. The main advantage of digital transformation is speed and convenience, eliminating the need for […]
Streaming / Technology
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Interview with Christoffer Ødegården: TV Ads vs. Affiliate Marketing
by Marc Berman Comments are off
Advertising in the iGaming industry has become a hotbed of innovation and scrutiny as consumer expectations and regulatory standards evolve. To explore this dynamic landscape, we sat down with Christoffer Ødegården, Head of Marketing at the popular iGaming comparison website Bojoko.com, to discuss the challenges of traditional advertising, the rise of new platforms, and the […]
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The Marketing Tech Stack Audit: A Framework for Eliminating Tool Bloat and Saving $100K
by Marc Berman Comments are off
Marketing operations in any business should save costs while turning in profits. Businesses constantly analyse all marketing tools and technologies to ensure no redundancies and improved efficiencies. A marketing tech stack audit systematically evaluates the tools and technologies to see if they achieve the expected results. Businesses can benefit from marketing tech stack audits in […]
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Innovative Storytelling: The Art of a Creative Production Studio
by Marc Berman Comments are off
In the ever-evolving landscape of media and advertising, the quintessence of engagement lies within the realms of storytelling. At the heart of crafting memorable narratives and captivating visual experiences is the creative production studio. These entities are not just workshops of innovation but are the modern-day ateliers where art meets technology to concoct a potent […]
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How Payment Reminder Software Can Improve Your Cash Flow
by Marc Berman Comments are off
Keeping cash flow steady is crucial for any business, yet it can be challenging when payments are delayed or overlooked. Unpaid invoices create gaps in cash flow, disrupt operations, and put strain on finances. Manually tracking overdue payments and reminding customers adds another layer of effort that distracts your team from high-value work. Payment reminder […]
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Film Nominations Announced for The 30th Annual Critics Choice Awards
by Marc Berman Comments are off
The Critics Choice Association (CCA) announced today the film category nominees for the 30th annual Critics Choice Awards. The winners will be revealed at the Critics Choice Awards gala hosted by Chelsea Handler, which will broadcast live on E! on Sunday, January 12, 2025 (from 7-190 p.m. ET) from the Barker Hangar in Santa Monica. […]
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TV Shows Inspired by PlayStation Exclusive Games
by Marc Berman Comments are off
PlayStation’ world extends far beyond gaming consoles, as some of its iconic titles have inspired live-action and animated television series that bring beloved game worlds and characters into wider public awareness while providing unique storytelling opportunities. One notable adaptation is HBO’s The Last of Us, adapted from Naughty Dog’s critically acclaimed game series. Season one […]