From Campaign US: NBC is referring to the just concluded 2018 PyeongChang Olympics as “the most robust presentation of the Winter Games in media history.” It cites a total audience delivery of approximately 19.8 million viewers, on average, per night (from Thursday, Feb. 8 through Sunday, Feb. 25), according to Nielsen. And NBC specifically states […]
From Campaign US: Coming off the Winter Television Critics Association Press Tour and the annual National Association of Television Program Executives conference this month, the theme of note was exactly what I expected: the rise of OTT. More specifically, a changing broadcast model, digital extensions of existing business models, declining cable subscribers and expanding streaming […]
From Campaign US: Let me begin this first column of the New Year with a bold proclamation. I do not believe that the influx of “over-the-top” consumption in the marketplace will replace watching television the old-fashioned way. Not in 2018, not in 2019…or in any year after that. I consider OTT an add-on, not a replacement, […]
As someone who hates shopping, I boldly decided to initially tackle my holiday list at Bed, Bath & Beyond. In search of an aisle I could actually have room to walk in, what immediately caught my attention were the three large displays dressed in blue featuring a wide array of Hanukkah-themed merchandising. In addition to […]
From Campaign US: Gobble! Gobble! It’s TV Turkey time, where the worst in content—in all dayparts and all platforms—is showcased just in time for your Thanksgiving holiday feast. With so much to choose from, consider these 10 (listed from the “best” to the biggest clunker) the crème of the crud from 2017. Happy Thanksgiving! For […]
I admit it. I did not want NBC to revive “Will & Grace.” Once a fan, I was so disgusted by the lack of character development in the original sitcom, I stopped watching regularly during the Harry Connick, Jr. era and beyond, which would have been the last four seasons of the original 1998-2006 run. […]
From Campaign US: Considering NBC almost killed its “Today” show franchise twice (does the axing of both Jane Pauley and Ann Curry simply because they were aging ring a bell?), you might have assumed the network learned a lesson: Don’t mess with success. “Today” was like a well-oiled machine, with four seamless hours and a […]
