From Campaign US: Diversity is a hot button issue in both advertising and on the TV programs those ads support. Thus, it was no surprise that the topic came up at the Television Critics Association (TCA) Press Tour last week. The bi-annual gathering brought together 220 critics and bloggers from across the country to talk […]
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From Campaign US: Aside from run-ins with the law, current A+E police docuseries “Live PD” and monster MTV reality show from yesteryear “Jersey Shore” don’t have much in common. They are both, however, breakout hits for their respective cable networks. But where MTV failed, I implore A+E to succeed. The issue at hand is how […]
From Campaign US: With Fourth of July now a memory, broadcasters have their eyes set on the new and returning primetime series this fall. Summer, for any prospective advertiser, is a time to assess just where these brands want to place their valuable marketing dollars. To help in that decision-making, let me take you through each […]
From Campaign US: Given the hoopla from the TV Land PR department, one might assume 10 million viewers—many within the Millennial generation—will be watching the fourth season premiere of “Younger” tonight. Reality check: Only 563,000 viewers, on average, tuned in for season three last fall based on the Live + Same Day data from Nielsen, […]
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From Campaign US: The FX drama “Fargo” ends its third season tonight, and to that, I say, good riddance. Unlike the prior two seasons, which were a combination of quirky and intriguing characters locked together in a frosty, crime-themed scenario, this season felt confusing and emotionally empty. And I’m not alone in this assessment. Based […]
[socialpoll id=”2443859″] From Campaign US: NBC, as expected, made a big deal unveiling its new golden girl, Megyn Kelly, to the packed room of prospective advertisers and the media community at its recent upfront presentation at Radio City Music Hall in New York. “What a great time to be at NBC. I’m here! “I’m psyched!,” […]
From Campaign US: At a time when every network attempts to present itself as the best multi-platform performer, it was concerning to see so many looking to the future while focused on the past. There were so many reboots in the lineups this year. While the idea of bringing back “Rosanne” or “Dynasty” may be […]
