From Campaign US: With Fourth of July now a memory, broadcasters have their eyes set on the new and returning primetime series this fall. Summer, for any prospective advertiser, is a time to assess just where these brands want to place their valuable marketing dollars. To help in that decision-making, let me take you through each […]
From Campaign US: Given the hoopla from the TV Land PR department, one might assume 10 million viewers—many within the Millennial generation—will be watching the fourth season premiere of “Younger” tonight. Reality check: Only 563,000 viewers, on average, tuned in for season three last fall based on the Live + Same Day data from Nielsen, […]
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Marc Berman
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From Campaign US: The FX drama “Fargo” ends its third season tonight, and to that, I say, good riddance. Unlike the prior two seasons, which were a combination of quirky and intriguing characters locked together in a frosty, crime-themed scenario, this season felt confusing and emotionally empty. And I’m not alone in this assessment. Based […]
[socialpoll id=”2443859″] From Campaign US: NBC, as expected, made a big deal unveiling its new golden girl, Megyn Kelly, to the packed room of prospective advertisers and the media community at its recent upfront presentation at Radio City Music Hall in New York. “What a great time to be at NBC. I’m here! “I’m psyched!,” […]
From Campaign US: At a time when every network attempts to present itself as the best multi-platform performer, it was concerning to see so many looking to the future while focused on the past. There were so many reboots in the lineups this year. While the idea of bringing back “Rosanne” or “Dynasty” may be […]
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Marc Berman
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From Campaign US: As the clock to network upfront presentation week rapidly ticks down, so too does the traditional September-to-May broadcast season. Before the yearly dog-and-pony shows commence, let’s take a moment to review the season we leave behind, full of highs, lows and more original programming than any of us has ever seen. This […]
From Campaign US: As you read this, a small horde of TV executives, dizzy from screening pilot episodes, are gathered in a conference room somewhere in Midtown Manhattan staring at a large scheduling board and a handful of erasable markers. Their job is to figure out where, or if, these new series belong on the […]
