CBS and NAACP Ink Multi-Year Content Deal

CBS TV Studios and the National Association for the Advancement of Colored People (NAACP) have announced a multi-year deal to develop and produce scripted, unscripted and documentary content for linear and streaming platforms. Under the deal, creative leaders from CBS TV Studios will work with the civil rights group to establish a dedicated team of executives and an infrastructure to acquire, develop and produce programming. The goal will be to produce premium content while also expanding the number of diverse voices telling inclusive stories that increase the visibility and impact of Black artists.

Included in the deal is a commitment to not only develop for CBS-owned platforms but also to third-party platforms, meaning CBS/NAACP would own content that would be supplied to other buyers like Netflix and Amazon.

“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” said Derrick Johnson, the president and CEO of the NAACP, which stands for the National Association for the Advancement of Colored People.

“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” said George Cheeks, president and CEO of the CBS Entertainment Group.