CBS and NBC Share Modest Friday Leadership

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1. FROM NBC
   NBC WINS FRIDAY IN 18-49, HAS NOW RANKED #1 IN 18-49, EXCLUDING SPORTS, FOR SEVEN STRAIGHT FRIDAYS

   L+3: THE PRIOR FRIDAY’S “DATELINE” GENERATES THE BIGGEST L+3 LIFTS OF THE NIGHT IN 18-49 AND TOTAL VIEWERS

   Friday Primetime Ratings:

   NBC wins Friday night among the Big 4 networks in adults 18-49 and ranks #1 or tied for #1 among those nets in every other key demographic. It’s the seventh straight Friday NBC has ranked #1 in 18-49 among the Big 4 networks, excluding sports (excludes ABC’s NBA Finals coverage on June 9).

   An encore telecast of “America’s Got Talent” (0.8/4 in 18-49, 4.5 million viewers overall from 8-10 p.m. ET):
   · Finishes #1 in the timeslot among ABC, CBS, NBC and Fox in adults 18-49 and every other key demographic.
   · Grows +4% week to week in total viewers (4.461 million vs. 4.284 million).
   · Increases by +15% from its first half-hour to its fourth in total viewers (4.1 million to 4.7 million).

   A rebroadcast “Dateline NBC” (0.7/4 in 18-49, 1.0 in adults 25-54, 4.1 million viewers overall from 10-11 p.m. ET):
   · Is extremely close to rounding up to a 0.8 (currently reporting a 0.749 in these prelim fast-affiliate ratings).
   · Despite the 10 p.m. hour, grows from its first half-hour to its second in adults 18-49 (0.7 to 0.8), adults 25-54 (1.0 to 1.1) and total viewers (4.0 million to 4.2 million).
   · Ranks #2 in the timeslot among ABC, CBS and NBC in 18-49 and 25-54 and is #2 or tied for #2 among those nets in every other key demo.
   · Will add substantial viewership via time-shifting:
   o The prior Friday’s “Dateline” increased by +31% in 18-49 (0.88 to 1.15) and +1.2 million viewers overall (4.3 million to 5.5 million) going from L+SD to L+3 Nielsens
   o Those gains represented the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.
   · Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes.

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.3/6; “Late Show with Stephen Colbert,” 2.2/6; and ABC’s “Jimmy Kimmel Live,” 1.5/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/4; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/3 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.2/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/3 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

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2. SATURDAY RATINGS

   NBC WINS SATURDAY NIGHT WITH NBC SPORTS’ MONSTER ENERGY NASCAR CUP SERIES COVERAGE

   Saturday Primetime Ratings:

   ·
   Regarding Saturday’s primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sporting events. As those preliminary numbers
   stand, NBC is running #1 among the Big 4 networks for the night in adults 18-49 and every other key demographic.

   ·
   In metered-market results, which are time zone-adjusted, last night’s NBC Sports 8-11:30 p.m. ET
   coverage of Monster Energy NASCAR Cup Series racing from Daytona posted
   a 3.1 rating in household results from the 56 markets metered
   by Nielsen Media Research.

   ·
   In both metered-market households and 18-49 in the local people meters, the race
   led NBC to the primetime win with 8-11 p.m. averages of 3.0 in metered-market households and a 0.8 in 18-49 in the local people meters.

   In Late-Night Metered-Market Ratings for Saturday Night:

   ·
   A July 1 encore of “Saturday
   Night Live,” hosted by Kristen Wiig and featuring musical guest The xx,
   has averaged a 2.4 rating, 7 share in households in Nielsen’s 56
   metered markets and a 0.7/4 in 18-49 in the 25 markets with
   local people meters.

   ·
   Versus what the show averaged last year with July encores, last night’s “Saturday Night Live” is
   up +4% in metered-market households (2.4 vs. 2.3 in July 2016).

   NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

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