CBS has greenlit “Tough As Nails,” a new 10-episode competition series that throws the spotlight on real people who are real tough in real life, as a result of their physically demanding everyday jobs. The series comes from “The Amazing Race” host and producer Phil Keoghan, who will also host, and his producing partner, Louise Keoghan.
The logline: “Tough As Nails” is about competitors who consider the calluses on their hands a badge of honor. They will be tested for their strength, endurance, agility and mental toughness in challenges that take place in the real world. One by one, they will be eliminated until the winner is named. The series will redefine what it means to be tough, proving that it comes in all shapes and sizes, and will celebrate Americans who roll up their sleeves 24/7 and don’t think twice about working long hard hours and getting their hands dirty, in order to keep their country running.
“’Tough As Nails” was inspired by my proud working class family of farmers, gold miners, builders and coalminers,” said Phil Keoghan. “I was lucky enough to spend my school holidays working alongside my grandfather, an A-grade mechanic, World War II aero mechanic, gunsmith and inventor. I’m excited to celebrate the skills of those who sweat on factory floors instead of gym floors, and those who wear work boots instead of workout shoes.”
“Tough As Nails” comes from Raquel Productions Inc. and Tough House Productions. A premiere date will be announced at a later time. The series will be conducting a nationwide casting search in November. For more information on dates and cities, go to www.toughasnailscbscasting.com.