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Clean Overnight Sweep for CBS Tuesday; NBC the Net to Beat in the Key Demos

Fox Cannot Compete with its Line-Up of 'Brooklyn Nine-Nine,' 'New Girl' and 'Scream Queens'

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WEDNESDAY, SEPTEMBER 28, 2016

Note: The following ratings do not include the Philadelphia and Boston markets.

Household Rating/Share
CBS: 8.3 rating/14 share, NBC: 7.2/12, ABC: 4.5/ 7, Fox: 1.4/ 2, CW: 0.5/ 1

-Percent Change From the Year-Ago Evening:

ABC: +32, CBS: + 1, NBC: no change, CW: -17, Fox: -56

—–

-Winners:
“NCIS” (CBS), “The Voice” (NBC), “Bull” (CBS), “NCIS: New Orleans” (CBS), “This Is Us” (NBC)

-Honorable Mention:
“Dancing With the Stars” (ABC)

-Losers (excluding repeats):
“Brooklyn Nine-Nine” (Fox), “New Girl” (Fox), “Scream Queens” (Fox), Marvel’s Agents of SHIELD” (ABC)

—–

Ratings Analysis:
CBS is the network to beat in the Tuesday household overnights, dominating in all six half-hours care of its combination of “NCIS” (#1 for the night: 9.5 rating/15 share), week two of drama “Bull” (8.6/14) and relocated “NCIS: New Orleans” (6.9/12), which was 10 percent above failed year-ago 10 p.m. drama “Limitless” (6.3/11 on 9/29/15). But NBC is a lock in all the key demographic groups as a result of two more hours of “The Voice” (#2: 7.9/13 from 8-10 p.m.) and week two of just full season-renewed “This Is Us” (#2: 5.7/10).

Comparably, “Bull” dipped by a typical 11 percent from its week ago-week debut (9.7/ 5 on Sept. 20, which translated into 15.56 million viewers and a 2.2 rating/7 share in adults 18-49, based on the Live + Same Day data). “This Is Us,” meanwhile, slipped by 11 percent in the overnights from its opener (6.4/11 on Sept. 20, which resulted in 10.07 million viewers and a 2.8/10 in adults 18-49, based on the Live + Same Day data). But “This Is Us” was still a hefty 42 percent above short-lived variety hour “The Best Time Ever With Neil Patrick Harris” on the year-ago evening (4.0/ 7 on 9/29/15).

Over at ABC, a two-hour “Dancing With the Stars” results show (5.6/ 9 from 8-10 p.m.) led into a very distant third-place 2.2/ 4 for relocated “Marvel’s Agents of SHIELD” at 10 p.m. One year earlier, a repeat of “Quantico” in the Tuesday 10 p.m. hour on ABC scored a 3.1/ 6. While I understand “Marvel’s Agents of SHIELD” is a draw in social media (as is “Scream Queens” on Fox), by the traditional ratings – at least in the overnights – there is virtually no interest.

Over at Fox, the network remains stalled at the Tuesday gate with its line-up of “Brooklyn Nine-Nine” (#4: 1.8/ 3), “New Girl” (#4: 1.6/ 3) and sophomore “Scream Queens” (#4: 1.2/ 2), One year earlier, the debut of short-lived comedies “Grandfathered” (4.0/ 6 on 9/29/15) and “The Grinder” (3.8/ 6) were significantly stronger in the 8 p.m. hour.

The CW capped off this second Tuesday of the new television season with a repeat of “The Flash” (#5: 0.6/ 1) and the season (or series) finale of “MADtv” (#5: 0.5/ 1).

What follows are the household overnight results by half-hour:

8:00 p.m.
ABC – “Dancing With the Stars”: 5.8/10 (#3)
CBS – “NCIS”: 9.5/16 (#1)
NBC – “The Voice”: 7.4/12 (#2)
Fox – “Brooklyn Nine-Nine”: 1.8/ 3 (#4)
CW – “The Flash” (R): 0.6/ 1 (#5)

8:30 p.m.
ABC – “Dancing With the Stars”: 5.6/ 9 (#3)
CBS – “NCIS” (season premiere): 9.6/15 (#1)
NBC – “The Voice”: 7.0/13 (#2)
Fox – “New Girl”: 1.6/ 3 (#4)
CW – “The Flash” (R): 0.6/ 1 (#5)

9:00 p.m.
ABC – “Dancing With the Stars”: 5.6/ 9 (#3)
CBS – “Bull”: 8.8/14 (#1)
NBC – “The Voice”: 8.4/13 (#2)
Fox – “Scream Queens”: 1.2/ 2 (#4)
CW – “MADtv” (season or series finale): 0.5/ 1 (#5)

9:30 p.m.
ABC – “Dancing With the Stars”: 5.6/ 9 (#3)
CBS – “Bull” (series premiere): 8.5/13 (#1)
NBC – “The Voice”: 8.1/13 (#2)
Fox – “Scream Queens” (season premiere): 1.1/ 2 (#4)
CW – “MADtv”: 0.4/ 1 (#5)

10:00 p.m.
ABC – “Marvel’s Agents of SHIELD”: 2.4/ 4 (#3)
CBS – “NCIS: New Orleans”: 7.0/12 (#1)
NBC – “This is Us”: 6.2/10 (#2)

10:30 p.m.
ABC – “Marvel’s Agents of SHIELD”: 2.0/ 4 (#3)
CBS – “NCIS: New Orleans”: 6.7/12 (#1)
NBC – “This is Us”: 5.5/10 (#2)

Source: Nielsen Media Research

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