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Comic Con is Not Just for Geeks Anymore

The Promotional Opportunities are Premium

From Campaign US: Full disclosure: I have yet to get to San Diego in the summer for the mother of all Comic Con gatherings. Surprising, I know, given my personal penchant for comic books, superheroes and just plain geekdom. But I have never missed the annual gathering at the Jacob Javits Center in New York City, which is set at the beginning of the new television season in early October and offers an invaluable promotional tool.

Comic Con, no doubt, has become a pop culture phenomenon, where fans gather en masse at various times across the country, often dressed in their favorite superhero garb, for the wide array of panels, screenings and miles of merchandise for sale. This year in New York, the individual sessions ranged from…deep breath…”Stan Against Evil,” “Impractical Jokers,” “Blindspot,” “Manifest” and “The 100” to “Charmed,” “Family Guy,” “The Gifted,” “Star Wars” and “Rise of the Teenage Ninja Mutant Turtles.”

For a digital streamer like CBS All Access, panels on new drama “Tell Me a Story” and the latest series in the “Star Trek” universe, “Discovery,” is a positive attempt to attract more subscribers. And for any TV series from yesteryear, “Boy Meets World” and “Lois & Clark: The New Adventures of Superman” at this Comic Con in this case, it is a chance for the fans to celebrate a former favorite. For more, click here

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US ( Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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