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Comic Con is Not Just for Geeks Anymore

The Promotional Opportunities are Premium

Full disclosure: I have yet to get to San Diego in the summer for the mother of all Comic Con gatherings. Surprising, I know, given my personal penchant for comic books, superheroes and just plain geekdom. But I have never missed the annual gathering at the Jacob Javits Center in New York City, which is set at the beginning of the new television season in early October and offers an invaluable promotional tool.

Comic Con, no doubt, has become a pop culture phenomenon, where fans gather en masse at various times across the country, often dressed in their favorite superhero garb, for the wide array of panels, screenings and miles of merchandise for sale. This year in New York, the individual sessions ranged from…deep breath…”Stan Against Evil,” “Impractical Jokers,” “Blindspot,” “Manifest” and “The 100” to “Charmed,” “Family Guy,” “The Gifted,” “Star Wars” and “Rise of the Teenage Ninja Mutant Turtles.”

For a digital streamer like CBS All Access, panels on new drama “Tell Me a Story” and the latest series in the “Star Trek” universe, “Discovery,” is a positive attempt to attract more subscribers. And for any TV series from yesteryear, “Boy Meets World” and “Lois & Clark: The New Adventures of Superman” at this Comic Con in this case, it is a chance for the fans to celebrate a former favorite. For more, click here