Copywriter’s Toolbox

Digital marketing has changed copywriting – it’s no longer the same. Catchy slogans or engaging print ads are simply not enough anymore, professional social media advertising services, or display advertising services and their targeted ads draw a user’s attention much better, as visuals tend to do. They’re good at convincing them too. No, copywriters now have to operate across various platforms, from websites and blogs to social media and email campaigns. If you want to provide copywriting services and expect to give your clients their money’s worth, you need the right tools. Here are some indispensable ones that every copywriter should consider adding to their toolbox. Don’t limit yourself!

Research & Inspiration

Before you can write compelling copy, you need to understand your audience and gather ideas. Tools like BuzzSumo and Google Trends are priceless for this stage. BuzzSumo helps you discover popular content in your niche, revealing what resonates with audiences. Once you identify trending topics, you can craft content that is both relevant and engaging. Google Trends, on the other hand, allows you to explore the latest search trends, ensuring your content remains trendy and relevant.

Writing and Editing

Once the research phase is complete, it’s time to put pen to paper – or fingers to keyboard. Grammarly and Hemingway Editor are great for producing polished, professional copy. Grammarly acts as your virtual proofreader, catching grammar, spelling, and punctuation errors with specific style suggestions. Hemingway Editor helps improve readability by highlighting complex sentences and suggesting simpler alternatives. Together, these tools ensure your copy is clear, concise, and error-free.

Improvise, Adapt, Optimise

Search engine optimization (SEO), to be more specific. Nowadays, it’s crucial for copywriters looking to increase the visibility of their content online. Yoast SEO and SEMrush are two powerful tools in this domain. Yoast SEO, a popular WordPress plugin, guides you through the process of optimizing your content for search engines, offering real-time feedback on readability and keyword usage. SEMrush takes things a step further, providing in-depth keyword analysis, competitor insights, and suggestions for improving your SEO strategy. This will also be helpful in promoting your services and brand. Look into location-specific phrases as they tend to be a bit easier – like local SEO Sydney, or copywriting London. 

Content Management & Organization

Keeping track of multiple projects, deadlines, and client requirements can be challenging for any copywriter. Trello and Notion are excellent tools for staying organized and managing your workflow. Trello offers a visual, card-based system that allows you to track your tasks, prioritize projects, and collaborate with team members. Notion provides a more comprehensive solution. It combines note-taking, project management, and collaboration features into one intuitive platform. With these tools, you can streamline your processes and ensure nothing falls through the cracks.

Collaboration and Feedback

If you’re a copywriter, chances are – you’re working closely with clients, designers, and other team members. Tools like Google Workspace and Slack make communication and collaboration easier. Google Workspace (formerly G Suite) offers a suite of productivity apps, including Google Docs, Sheets, and Slides, so multiple users can work on documents at the same time. Slack, a popular messaging platform, enables real-time communication and file sharing, keeping everyone on the same page.

Mastering Your Craft

Look, to be a good copywriter you’ll need much more than just some free software. And we’re not saying you need to be a better copywriter. Nevertheless, there’s no denying they can make things run smoothly and quickly. Because even if your copy is great but your time management is poor, your budget and work capacity are hurting. So, don’t waste the opportunity, learn how to work with them and start working like a modern-day copywriter!