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The legal industry is quite competitive, so it’s important your law firm stands out from the competition. Since the world is swiftly going virtual, a significant first step to making sure that you get noticed by any potential clients online is creating a website. Although this might sound easy, creating a website for your law firm is not a walk in the park.
The good news is that you can easily create a website for your law firm, thanks to platforms with hundreds of themes designed with law firms in mind. For instance, if you are running a personal injury law firm, you can rest assured that you can get all the necessary themes with ease. However, if you need to stand out from the competition, you will need to go beyond choosing the perfect theme for your law firm’s website.
Read on for top things that you should consider when designing your law firm’s website.
One of the most important things to consider is whether your website will be mobile-friendly. You should ensure that your law firm’s website is mobile-friendly. It’s important to remember that although everybody is going virtual today, your potential clients won’t be stopping at big-screen monitors or their personal computers to look for online services. Everybody would rather use smartphones to locate law assistance services with regards to their convenience.
In 2015, Google announced mobile-friendliness to be one of the key factors used when ranking a website. Today, close to 60% of all online searches take place on mobile devices. Undoubtedly, this response is quite prudent, and many law firms are continuously seeking different ways of maximizing their mobile conversion rate. To get the response you need, it’s important to ensure that you get a mobile-friendly website.
Strategically Place Your Contact Button
Another vital thing to consider is to include an easy-to-locate contact button on your website. Interestingly, it is estimated that in every ten people, three new people visiting a website always find it challenging to access a contact button in a law firm’s website. Not placing a contact button in a strategic position will make it hard for first-time visitors to look for the button, thus losing interest in your business.
Remember that you will be making it easy for your visitors to establish contact with ease by providing a contact number or email address.
Determine Your Level of Involvement
Before delving into the nitty-gritty of developing a website, you should first take a step back to get a rough idea of how much time you’ll have to commit to this project. For example, if you’re just starting your law practice, then you may have a lot of time on your hands. However, if your law firm is already established and running, then you might not have enough time on your hand to deal with this project.
Always keep in mind that your new site is not only going to involve the overall design, but part of the development will also include content such as profile pages, videos, images, and written content.
If you are not busy, you can do this yourself. However, if you’re unable to do it yourself, you can always outsource content development for your website. Although this will come as a premium service, it’s worth it in the long run compared to what you bill hourly for your services.
Design a Website for Your Law Firm
Designing your law firms’ website can be an exciting process. With the help of professional copywriters, you can easily create SEO optimized content for your website.
Simultaneously, you can easily develop your website using platforms that offer you customized themes for your law firm’s website. However, to ensure that your website works effectively, you should consider the tips mentioned above.