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Do you own a business that ships several products all over the world? Have you ever been disappointed while using standard boxes provided by shipping companies? It almost seems like a disservice to your products when they show up in a beat-up brown box.
If this sounds like you, you have probably considered or, at least, heard about premium packaging options. Maybe in an effort to keep costs down, you assumed that it is probably not worth it. You may want to rethink that!
Read on to discover how custom mailer boxes help your company.
The Details Matter
No matter your personal perception of things, one rule of thumb to follow is that the details always matter. Customers and consumers love to feel like they are a part of something bigger than themselves. Brands can help their customers feel this way by creating a culture. This, of course, is done through carefully crafted details.
Detailed Products Deserve Detailed Delivery Methods
If you run a business and are considering premium packaging for your products, you have probably put great detail into your products. You have spent years getting the right recipe, uncovering the best formula, or crafting the perfect combination of materials to make your product something to be proud of.
In addition to this, you have probably spent plenty of time and money locking in a logo and design for your company and products. So, why stop there? If you have spent this much time honing in on every other detail of your product, shouldn’t the delivery method be just as detailed?
What Details Say About Your Company
As you probably know, details say a lot about your company. Whether they recognize it or not, people respect and want to support companies that care about their products. Focusing on the details shows that you care.
Put it this way. If you care enough to ship your products in premium packaging, you most likely care enough to make the product high-quality.
No Brick and Mortar?
Many companies in this day and age get started and rise to success without ever even thinking about having a brick-and-mortar store. There is nothing wrong with this, but this does often cause issues in solidifying a physical brand presence in the minds of consumers. Premium packing can make up for the deficit and give consumers something more tangible to correlate with your brand.
Solidify Your Brand
It is all about solidifying the brand. Whether you have a brick-and-mortar or not, your company will have a significantly easier time gaining traction if there is a solidified visual brand presence. Giving people something to remember always helps.
Social Media Influence
Social media is such a big part of the business world. It is not only critical for your company to have well-maintained social media with an aesthetically pleasing feed, but also present in social media culture.
Many social media influencers post unboxing videos of things they have either purchased or obtained from companies in a marketing campaign. These unboxing videos would be a great way for your company to get recognition. And having a well-branded box is just the icing on the cake.
Designing Your Box
By now, you can probably see that premium packaging does pay off. It helps solidify your brand. Shows your customers that you care. And can grab the attention of the public in many ways. So, how do you go about designing it?
Follow Instructions
Starting with the basics, you have to follow the instructions. The company that you order your premium boxes from will give you detailed instructions on any dimensions and restrictions that may apply. So, give them to your design team and make sure it works with the company once the design is complete.
Make Sure it is On Brand
This goes without saying, but make sure it fits well with your overall brand. Do not make it too specific or too neutral. You want people to take one glance at this box and know exactly what it is. This will help optimize the amount of advertisement you can get out of it while in transit to its destination. Not to mention it could end up in a viral unboxing video.
Make Sure it is Eye Catching
In addition to ensuring that it fits in with your overall brand, you want it to be eye-catching in some way. It does not have to be super bright or super extravagant. It just has to call attention to it. This could mean a witty phrase, an interesting decal, or many other things. Have your design and marketing team work together to make something truly unique and creative.
The Takeaway
Premium packaging is the perfect vessel for the products you have been slaving over. If you take pride in what your company makes, make sure you can take pride in the box it is delivered in. Doing this can help solidify your brand in the eyes of the public, call attention to your company, and gain loyal customers who like to purchase products that are cared about.
