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When it comes to designing an eCommerce webshop, simple is always better. The more things you add to the page, the more it takes away from the aim of the website – hence decreasing your sales and conversion rate. So, keep in mind what to implement and what to avoid.
Hiring an agency to build a custom-made, professional webshop will give you access also to their strategical opinion and advice, besides you being sure that they follow best practices in the area of UI and UX design. But not every webshop starts with a big enough budget to hire an agency, so we want to give some advice on what you can do yourself when you are starting out with a webshop or how you can make small improvement that might leave a big impact on your bottom line.
Here are five major webshop design considerations to follow to make sure that visitors will have a better user experience when visiting the webshop.
1. Keep it Simple
If you want to grab the attention of your visitors, keep in mind the old known principle – less is more. The worst thing you can do is entirely stuff the page with images and content giving your visitors a sensory overload. Hence reducing the ability of your website to draw visitors to specific parts of the page or content. You don’t need a ton of images, ads, and bells and whistles on your eCommerce website. They all distract your visitors. On the contrary, having too much free or white space will make it seem like the web page is empty or unfinished.
So, keep your design clean, clear, and simple.
2. Certified Logos
Certified logos and symbols that are familiar to visitors will help you build trust and also help them recognize your brand’s trustworthiness. You can use certified things to increase your brand’s trustworthiness. For instance, you should use one of the verified SSL logos on your website if you have an SSL certificate while providing secure payment portals with Visa, Paypal, etc. use the accompanying symbols and logos.
If you are also offering a money-back feature, using a symbol or logo can convey this message better to your visitors and build mutual trust between you and visitors.
3. Filters and categories
Using filters and categories helps buyers to easily navigate to the desired products. If you are selling tons of products on your website, it’s better to keep them well organized using different categories. It makes it easier for buyers to find what they are looking for. When you are categorizing your products, be sure to put similar products in the same category together. So, buyers can search the desired product by category tags.
On the other hand, you can tie filters within categories to help visitors narrow down their search results. Because sometimes, seeing too many products can be overwhelming. It may freeze, rendering your visitors. Make them unable to choose exactly what they want. And this would be terrifying. They will leave without purchasing anything. If they can easily view all products within a single category, they’ll probably find it quicker.
4. High-Quality Images and videos
Research shows that using relevant high-quality images and videos on your eCommerce website can boost your conversion rate by 40%. Showing buyers the high-quality images or videos of the product helps them to know the outer features like Color, build quality, etc. of the product. If you have a blurry or unclear image of the product on your website, buyers may not purchase your product. So, if you want buyers to purchase your products, you must show them what they’re actually buying via using high-quality images or videos of the product.
5. Mobile Responsiveness
Nowadays, mobile has a higher internet browsing rate compared to desktop. So, if you want to capture more buyers who are shopping on their phones or tablets, you have to make sure that your website design is fully mobile responsive. Mobile responsive means your website automatically adapts its content, format, and size to perfectly fit any device or screen, including mobile, desktop pc, laptops and tablets. If your website is not mobile-responsive, you might not be able to convince those valuable mobile visitors to purchase your products. Worse, you lose a significant amount of users.
Mobile-responsive websites have numerous advantages including, better user experience, higher conversion rates, lower bounce times, faster page load times, and better SEO. Every responsive web design layout and template ensures that your web store looks great and is easy to navigate no matter what device the user is using. You can do multiple edits to your page. Layouts, texts, and images, responsive design will automatically adjust them to any screen.
While there are a lot of elements to be considered when building an attractive professional eCommerce website. A great eCommerce webshop design lends itself to better product showcasing, an enhanced user experience, and a website that all of your visitors will remember. There are many reasons why some visitors visit only particular websites and bounce off from others. No one has the definite answer for the first problem however, you can reduce the bounce rate by keeping these considerations in mind while building a professional eCommerce webshop.