Posted in:

Exploring The Scope of Digital Marketing (2024) 

Digital Marketing has never been bigger and it is still growing everyday. Businesses are realising the significance of having an online presence and how important is maintaining it to be in the competition because everyone is doing it.

The scope of digital marketing has no boundaries. It helps to create awareness, generate leads, find target audience, make prospects and even convert them to sales that too all through digital platforms.

In India, we have more than 650 million users using the internet daily. The number is huge and so is the market for digital marketing. We can, without a doubt, safely say that the scope of digital marketing is growing both for business and for the professionals who are in the field of work. So don’t miss the opportunity and enroll in a digital marketing course to start your career now.

Digital Marketing Oprtunities In Indiapo

  • The dominance of social media is no secret and the popularity of such influencers is growing day by day as businesses use them to convey their products to you.
  • E-Commerce is booming. E-Commerce giants have transformed shopping in India.
  • Video content on platforms like youtube, has encouraged brands to make more encouraging content.
  • The rise of smartphones has made mobile marketing a dominating trend.

Scope Of Digital Marketing in The Indian Market

  • Products and services are now available to a much larger audience, in semi-urban as well as in rural areas
  • It comprises some of the most cost-effective methods of promoting products & services.
  • The customer engagement has been enhanced through various digital channels.

All of this and so much more has been due to the impact of digital marketing. The scope of Digital marketing is never ending and there’s always room for more.

Digital Marketing Trends and Technologies

The ever changing world of digital marketing goes through so many changes every single day. Being in touch with the latest trends and technologies is necessary. Here are a few digital marketing trends for you: 

1. Interactive Content

Interactive Content is an engaging approach to digital marketing. It involves active participation from the audience which in turn helps us gather more data to provide a better user experience.

Interactive content might help you gather leads, engage with the audience, convert prospects into sales etc. It is a dynamic approach to digital marketing.

2. Artificial Intelligence

AI plays a significant role in the current scenario of digital marketing. Automation is the new force in the industry, helping businesses to move more efficiently when it comes to digital marketing. A word of caution, however, the human touch is still needed. According to the SEO specialists at Due North in Australia, Google is searching to showcase content that is genuinely helpful and useful. AI, if left unattended can at best only regurgitate other content. Studies show that content produced purely by AI doesn’t rank nearly as well as content created by humans, or humans with the help of AI.

AI can be used for predictive analysis by using the current data your business has, it can generate content nowadays and can even act as a chatbot or virtual assistant. AI is has a significant share in the evolving landscape of digital marketing

3. Social Media Influencers

Influencers are known for their reach, following and significant impact on platforms like youtube ,Instagram etc as they either create or follow the trends related to their expertise or specific niche

Social Media Influencers have a large following due to the authenticity and trust which has developed between the influencer and the public through content. Brands effectively leverage Influencer marketing to tap into their target audience and achieve their objectives.

4. Video Content

It is proven that visual content is more appealing and effective if compared to any other form of content. The reason we say video content is king is because of its dominance and effectiveness when it comes to digital marketing.

User engagement is higher as the video format generally uses storytelling to engage the audience which results in higher conversion rate. As technology continues to advance, video formats are expected to evolve further.

5. Analytics

Analytics is the practice of collecting & analysing data to gain insights regarding the digital campaigns and then make effective decisions with that information. 

With the constant changes and evolution in the landscape of digital marketing, analytics has come a long way and still has a long way to go.

6. Omni Channel Marketing

Omni channel Marketing focuses on providing a seamless and user friendly experience across various marketing and sales channels.

Everyday a new approach or a new way to reach an audience is created, tested and used to interact with the customers through various digital channels. Brands that effectively implement omni-channel strategies are better positioned to meet the evolving needs and expectations of their customers in the digital age.

Digital Marketing Career Opportunities

The scope of the digital marketing field is also huge when it comes to making a choice for selection of a particular path you are going to follow. The following are some of the many roles and professions one can choose if entering in digital marketing career : 

  • Digital Marketing Manager

Job Role: Overseeing digital marketing campaigns, developing strategies, managing a team, and ensuring the success of online marketing efforts.

Estimated Salary: The average salary for a Digital Marketing Manager in India can range from ₹8-20 lakhs per year, depending on experience and the organization.

  • Search Engine Optimization (SEO) Specialist

Job Role: Optimising websites to rank higher on search engine results pages (SERPs), conducting keyword research, and implementing on-page and off-page SEO techniques.

Estimated Salary: SEO Specialists in India typically have an annual income ranging from INR 3 to 8 lakhs.

  • Social Media Manager

Job Role: Managing social media accounts, creating content, engaging with the audience, and analyzing social media performance metrics.

Estimated Salary: The average salary for a Social Media Manager in India can range from ₹4-10 lakhs per year.

  • Search Engine Marketing (SEM) Specialist

Job Role: The role involves managing and enhancing paid advertising campaigns on search engines such as Google Ads and Bing Ads. This includes a focus on keyword selection, crafting compelling ad copy, and effectively managing bidding strategies.

Estimated Salary: An SEM Specialist in India can earn between ₹3-8 lakhs per year.

  • Email Marketing Specialist

Job Role: Managing email marketing campaigns, creating content for email, segmenting audience, & analyzing email performance metrics.

Estimated Salary: The salary of an Email Marketing Specialist in India can range from ₹3-7 lakhs per year.

  • Analytics Manager

Job Role: Analyzing digital marketing data, drawing insights, and making data-driven decisions to optimize marketing strategies and campaigns.

Estimated Salary: Analytics Managers in India can earn around ₹6-15 lakhs per year.

  • Influencer Marketing Manager

Job Role: Identifying, reaching out, and managing relationships with influencers to promote products or services on various platforms.

Estimated Salary: Influencer Marketing Managers can earn between ₹5-12 lakhs per annum.

Future of Digital Marketing

The role of artificial intelligence (AI)

The role of artificial intelligence (AI) in the future of digital marketing is evolutionary. The technologies are reshaping the landscape of the ways businesses connect with the target audience & engage in more personalized, efficient, and effective marketing strategies. Some of the things AI can do :

  • Act as chatbot and virtual assistants
  • Help in content creation
  • Help provide better user experience
  • Can be used for predictive analysis
  • Enhanced data analysis

Digital Marketing – Frequently Asked Questions (FAQs)

Q1. Is there any scope for digital marketing?
Ans. The demand for skilled digital marketing professionals is at an all time high. Post covid, digital marketing is booming and there are no signs of it slowing down in the future.

Q2. How much do digital marketers earn in India?

Ans. Depends. An entry-level digital marketer generally has a pay scale of 3L – 6L p.a. On the other hand, people with several years of experience have a salary of around 10L – 20L. It also depends on the region and companies as well as the roles and job positions of the employees.

Q3. Which industry needs digital marketing?

Ans. In this rapidly evolving landscape, every industry needs digital marketing to scale. Industries like E-Commerce, Education, Technology,etc. to name a few, are heavily dependent on digital marketing.

Q4. What is the career scope of digital marketing?

Ans. It is very well recognised and is expanding everyday as businesses realise the importance of maintaining an online presence. With the increase in reliability on digital platforms, digital marketers are higher in demand than ever.

Q5. Who Benefits From Digital Marketing?

Ans. To be direct, every company today can virtually benefit from digital marketing. Some may have higher demand due to their day to day operations but to sum it up in a line, almost every industry benefits from digital marketing