Naturally, most of you are well aware of the term SEO and its overuse (read overexploitation) when it comes to the internet, online businesses, or digital marketing. But, the harsh reality is, it may be one of the most widely used terms in digital marketing, but it is still not one that most people understand. If this sounds like you, or if it is the first time you are learning about SEO, you are indeed in for some luck. Here, in this post, we will tell you about everything you must know to create an effective SEO strategy for your website. So, let us get started and address some of the most effective SEO tips and tactics.
Anything that slows down your website must be removed.
‘For your website’s SEO, page speed is one of the most pivotal factors. Back in time, it was easier for website owners to get away with the slow site-loading speed. But, today, nobody has that kind of patience, and honestly, it does not count as a good experience. If you do not provide a good experience to your audience, your business is certainly not in for the long run,’ comments Julie, an educator who offers online IELTS classes.
See, the problem with a slow-loading page is it can be quite frustrating for the user. They may find your website unreliable, and it might discourage people from buying your product. A study conducted by Strange Loop concluded that even a second’s delay in your page loading might result in approximately seven percent of the conversion loss. The problem with a slow-loading site is that the customers regard it as untrustworthy, and there are absolutely no two ways about it.
Another study performed by eConsultancy concluded that forty percent of visitors leave a website, which takes over three seconds to load.
More than its impact on the customers, your page speed also marks your search engine presence. Businesses should be aware of the opportunities to yield more significant revenue and fetch targeted leads via SEO. For that, page speed is quintessential. Google will never rank your site high if it has speed issues. It is because Google regards page speed as one of the key parameters when ranking a website. So, it implies that if your page loads slowly, you have already lost half the battle, and you may never end up in the two listings on Google. So, what can you do to fix this?
- If you find any non-essential element on your website, get rid of it.
- WordPress users may want to disable the plugins they do not use.
- Declutter the sidebar, and ensure that it has just the vital widgets.
Improve the existing content on your website
From when you first wrote a piece of content, you may have grown a lot. You may have across newer information, many trends may no longer exist, and you may have missed some vital points. In reality, no first drafts are errorless. If there is a problem with the content, it may not rank high on search engines. So, what should you?
For your primary keyword, plug in the URL of, say, three or four of the pages, which rank high for them. Then, you can use Ahref’s Content Gap tool for them. Next, plug the URL of your website at the bottom, and click on Show Keywords. This will present all the keywords for which the top-performing pages are ranking, but you aren’t.
There is a good possibility that you have not even included those keywords in the related content. So, if that is the case, you can probably discuss the sub-topics in your content to help you rank for those keywords. This will not just boost your ranking but also make your post seem more put-together.
Use short and descriptive keywords.
Of course, not everything around SEO has to be technical. There are also some non-technical ways to boost your website’s on-page SEO. For example, by structuring the content’s URL, you can better the SEO rankings of your website. It is pretty easy to do, and anyone who is just starting with SEO can achieve it.
Typically, a suitable URL will have:
- Keywords – A good URL will also have one or more of the keywords related to your business.
- Concise – A user will always prefer a short URL over a long one. So, try to keep it as brief as possible. Even something around 60 characters should do the trick for you. Unfortunately, there are a few search engines, which fail to process longer URLs. This can further push your website’s ranking on search engines. So, ensure that it is as concise as possible without losing meaning.
- Easy to comprehend – Lastly, the URL should be easy for the user to understand and memorize.
This is an archaic SEO tip, but its viability has not been reduced one bit. Despite that, a survey suggests that over thirty percent of the websites do not even use meta descriptions. It is probably because approximately seventy percent of the time; Google will re-phrase your original meta description, typically because it does not have the keywords that the users may be looking for. However, the fact of the matter is, if you write a good meta description, it can force the users to click on your link. A good meta description will have keywords that satiate the user’s intent. So, do not omit them.
Make the most of video content.
Video marketing is today a primary traffic driver. However, despite that, so many marketers do not realize its potential. For an effective SEO, you must focus on delivering quality over quantity. So, merely because you have too many indexed pages, it does not imply that you can attract a wide volume of organic traffic. So, eliminate all the shallow blogs and posts with superficial content or low word count, and focus on offering an excellent user experience with top-quality content, which is helpful, engaging, and meaningful. Video content is one of the best ways to better user engagement. There is a good chance that a user may want to see through a one-minute video but might not read 100-word content. So, do make the most of this form of content.