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The only way to get it right with content marketing is to eliminate guesswork. By the time you implement a strategy, you have a reasonable degree of certainty that it will deliver the results you desire and bring value for money. Get a write my thesis expert to handle all your homework so that you can commit time to growing your business and attracting more traffic to your website.
Testing content once in a while is a crucial part of successful digital marketing. It gives certainty over the best strategies and will eliminate guesswork that leads to loss of marketing capital or operating below your potential. Here are four tricks you can use to test the validity of your content idea as well as strategy to ensure that it delivers the best results.
1. Use Social Media
Social media is designed with features that offer room for instant feedback. When people consider your content to be valuable, they will comment, like, share, and perform such tasks that confirm that you are on the right track. If the content is not up to standard, engagements will be fewer with fans and followers providing negative reviews.
Social media is so reliable because the feedback comes instantly. It is also given on the platform, helping you to control how far the reviews can go. Within minutes of uploading content, you can have collected enough data to make a decision. You may pull down the content and change it to reflect your desired format.
Social media platforms also offer data on how people have reacted to and engaged with your content. Such information will help you to make better decisions in future. You can compare different platforms, time of the day or month, and such other parameters for use in future decision making.
2. Change the Schedule
Changing suggests a permanent move but manipulation could be the best word. Test your content by alternating it between days, hours of the day, and weeks of the month. This method of testing content helps you to determine the most suitable time to post your content and elicit the best reactions.
While social media and internet browsers provide details on high internet traffic, you could be competing with other businesses, reducing your visibility. There are instances where working against the grains delivers better results. Your old tricks could also have been overtaken by other factors, necessitating a change. Compare performance at different times to determine the most profitable hours to promote your content.
3. Alter Content Type
The performance of content will largely depend on its type. Your clients could be warming to videos while you are spending your time and resources on text. In other cases, images could perform better on certain days or platforms compared to others. Changing content type helps you to understand the most valuable at each time or when uploaded on a particular platform.
Data from performance of different content types does not mean that you abandon other types. The results give you an idea of where to place more weight. While engagements are important during content marketing, conversion still takes center stage.
4. Performance when Paying vs Organic
Pay to promote content and compare with performance during an organic campaign. Excellent content attracts natural traffic and engagements. The entry of paid advertising should only help to upscale an already positive performance. If your content cannot perform well at organic level, paying for its distribution might not deliver the best results either. It could be time to focus on improving content quality as opposed to distribution.
Testing content is a continuous process. It may also be carried out on part of the content or on particular platforms. Use the results to improve your brand performance and enhance return on investment.