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Friday Final Nationals: CBS and NBC Share Leadership on Uneventful Night

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Just three-and-a-half hours of broadcast network television were original on this Friday prime time — only 30 minutes of that were not associated with its respective network news division. Yet it was the rerun-filled CBS to lead in total viewers (4.5 million) while NBC topped all key demos: adults 18-49 (0.8 rating/4 share), adults 18-34 (0.4/2) and adults 25-54 (1.0/4).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, July 28, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.2/5 3316 0.4/2 0.7/3 0.9/4
8:00 Shark Tank (r) 253 93 2.2/5 3311 0.4/3 0.6/3 0.9/4
9:01 What Would You Do? 261 93 2.0/4 3117 0.4/2 0.6/3 0.9/4
10:00 20/20 253 93 2.3/5 3516 0.3/2 0.7/3 1.0/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4501 0.3/2 0.5/2 0.7/3
8:00 MacGyver (r) 254 93 2.6/6 3892 0.3/2 0.5/2 0.7/3
9:00 Hawaii Five-0 (r) 254 93 3.1/6 4717 0.3/2 0.5/2 0.8/3
10:00 Blue Bloods (r) 254 93 3.2/7 4895 0.3/2 0.4/2 0.7/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 4059 0.4/3 0.8/4 1.0/4
8:00 America’s Got Talent (r) 243 92 2.5/5 3984 0.4/3 0.7/4 1.0/4
10:00 Dateline NBC 246 93 2.8/6 4210 0.4/2 0.8/4 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.9/2 1329 0.2/1 0.4/2 0.5/2
8:00 MasterChef (r) 255 93 1.0/2 1427 0.2/2 0.4/2 0.5/2
8:59 Beat Shazam (r) 255 93 0.8/2 1231 0.2/1 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 902 0.2/1 0.2/1 0.2/1
8:00 Masters of Illusion 248 89 0.6/1 1002 0.2/1 0.2/1 0.3/1
8:30 Masters of Illusion (r) 248 89 0.5/1 860 0.2/1 0.2/1 0.2/1
9:00 Penn & Teller: Fool Us (r) 248 89 0.6/1 872 0.1/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1605 0.5/2
7:00 La Rosa de Guadalupe 0.8/2 1469 0.5/3
8:00 Jose de Egipto 1.0/2 1846 0.6/3
9:00 La Doble Vida de Estela Carrillo 0.9/2 1655 0.5/2
10:00 Rosario Tijeras 0.7/1 1315 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 269 0.1/0
7:00 La Candidata 0.1/0 198 0.1/0
8:00 Totalmente Diva 0.2/0 262 0.1/1
9:00 Totalmente Diva 0.2/0 317 0.1/1
10:00 El Bienamado 0.1/0 227 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.8/2 1453 0.5/3 0.6/3
8:00 Jenni Rivera: Mariposa de Barrio (preliminary) 0.8/2 1408 0.4/3 0.5/3
9:00 Sin Senos Sí Hay Paraíso (preliminary) 0.8/2 1471 0.5/3 0.6/3
10:00 El Señor de Los Cielos V (preliminary) 0.8/2 1480 0.6/4 0.6/3

Sub-Demo Breakdowns – Friday 7/28/17

“What Would You Do?” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/4
Men 18-49: 0.5/2

“20/20” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/4
Men 18-49: 0.6/3

“Dateline NBC” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“Masters of Illusion” (CW, 8:00)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.2/1
Men 18-49: 0.2/1

“Live PD” (A&E)
1.07 household rating
1.759 million viewers
0.59 adults 18-49 rating
Women 18-34: 0.50
Men 18-34: 0.26
Women 18-49: 0.60
Men 18-49: 0.58

“Killjoys” (Syfy)
0.46 household rating
0.722 million viewers
0.22 adults 18-49 rating
Women 18-34: 0.19
Men 18-34: 0.15
Women 18-49: 0.20
Men 18-49: 0.25

“Dark Matter” (Syfy)
0.47 household rating
0.693 million viewers
0.17 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.12
Women 18-49: 0.13
Men 18-49: 0.21

“Raven’s Home” (Disney Channel)
0.94 household rating
1.662 million viewers
0.40 adults 18-49 rating
Women 12-17: 1.76
Men 12-17: 0.53
Women 18-34: 0.61
Men 18-34: 0.31
Women 18-49: 0.48
Men 18-49: 0.33

“African Shark Safari” (Discovery)
0.66 household rating
1.159 million viewers
0.46 adults 18-49 rating
Women 18-34: 0.31
Men 18-34: 0.33
Women 18-49: 0.42
Men 18-49: 0.50

“Lair of the Sawfish” (Discovery)
0.67 household rating
1.153 million viewers
0.46 adults 18-49 rating
Women 18-34: 0.35
Men 18-34: 0.33
Women 18-49: 0.43
Men 18-49: 0.49

Cable Rankings – Friday 7/28/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, July 28:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
39 33 LIVE PD AC A&E 8:00 PM 60 859 0.24
7 1 LIVE PD A&E 9:00 PM 180 1759 0.59
72 45 KING OF THE HILL ADSM 8:00 PM 30 518 0.21
69 24 AMERICAN DAD ADSM 8:30 PM 30 552 0.26
54 17 CLEVELAND SHOW ADSM 9:00 PM 30 668 0.28
46 11 AMERICAN DAD ADSM 9:30 PM 30 781 0.33
45 10 RICK & MORTY ADSM 10:00 PM 30 824 0.37
32 5 BOB’S BURGERS ADSM 10:30 PM 30 967 0.43
80 69 NATIONAL LAMPOON’S VACATION MARATHON: NATIONAL LAMPOON’S VACATION AMC 6:15 PM 120 427 0.17
62 42 NATIONAL LAMPOON’S VACATION MARATHON: VEGAS VACATION AMC 8:15 PM 120 588 0.22
82 69 NATIONAL LAMPOON’S VACATION MARATHON: NATIONAL LAMPOON’S EUROPEAN VACATION AMC 10:15 PM 120 405 0.17
86 83 BET MOVIE OF THE WEEK: BOYZ N THE HOOD BET 8:30 PM 150 364 0.15
97 69 SOUTH PARK CMDY 8:00 PM 30 290 0.17
91 55 SOUTH PARK CMDY 8:30 PM 30 313 0.18
95 77 SOUTH PARK CMDY 9:00 PM 30 302 0.16
88 69 SOUTH PARK CMDY 9:30 PM 30 329 0.17
61 55 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: ARGUING WITH MYSELF CMDY 10:00 PM 60 614 0.18
21 33 ANDERSON COOPER 360 CNN 8:00 PM 60 1219 0.24
20 28 ANDERSON COOPER 360 CNN 9:00 PM 60 1222 0.25
33 45 CNN TONIGHT CNN 10:00 PM 60 944 0.21
27 7 RETURN TO ISLE OF JAWS DISC 8:00 PM 60 1106 0.41
23 3 AFRICAN SHARK SAFARI DISC 9:00 PM 60 1159 0.46
25 3 LAIR OF THE SAWFISH DISC 10:00 PM 60 1153 0.46
60 55 PJ MASKS SHORTS DISJR 7:50 PM 15 615 0.18
8 8 RAVEN’S HOME DSNY 8:00 PM 30 1662 0.40
11 13 K.C. UNDERCOVER DSNY 8:30 PM 30 1478 0.31
12 21 BIZAARDVARK DSNY 9:00 PM 25 1465 0.27
13 28 BIZAARDVARK SHORTS DSNY 9:25 PM 6 1407 0.25
26 51 ANDI MACK DSNY 9:31 PM 29 1122 0.19
29 55 STUCK IN THE MIDDLE DSNY 10:00 PM 30 1032 0.18
22 38 RAVEN’S HOME DSNY 10:30 PM 30 1180 0.23
83 83 MOVIES WE LOVE: THE NOTEBOOK E! 8:00 PM 182 401 0.15
49 28 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 771 0.25
36 24 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 895 0.26
31 15 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 60 1004 0.29
33 14 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 944 0.30
38 15 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 873 0.29
1 55 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2394 0.18
4 69 THE FIVE FOXNC 9:00 PM 60 2098 0.17
3 55 HANNITY FOXNC 10:00 PM 60 2185 0.18
53 38 BIG SCREEN MOVIE: HARRY POTTER AND THE CHAMBER OF SECRETS FRFM 7:00 PM 240 685 0.23
65 45 MOVIE DOWNLOAD: RIDE ALONG FX 8:00 PM 150 576 0.21
77 51 MOVIE DOWNLOAD: RIDE ALONG FX 10:30 PM 150 456 0.19
98 83 THE SIMPSONS FXX 8:00 PM 30 279 0.15
90 77 THE SIMPSONS FXX 8:30 PM 30 321 0.16
94 83 THE SIMPSONS FXX 9:00 PM 30 305 0.15
92 77 THE SIMPSONS FXX 9:30 PM 30 311 0.16
81 55 THE SIMPSONS FXX 10:00 PM 30 406 0.18
87 77 THE SIMPSONS FXX 10:30 PM 30 335 0.16
79 89 THE MIDDLE HALL 10:00 PM 30 438 0.14
74 55 THE MIDDLE HALL 10:30 PM 30 499 0.18
23 38 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1159 0.23
19 45 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1229 0.21
18 24 BEACHFRONT BARGAIN HUNT HGTV 9:00 PM 30 1253 0.26
15 17 BEACHFRONT BARGAIN HUNT HGTV 9:30 PM 30 1298 0.28
14 21 HOUSE HUNTERS HGTV 10:00 PM 30 1328 0.27
17 21 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1280 0.27
35 51 ANCIENT ALIENS HIST 8:00 PM 60 903 0.19
28 28 ANCIENT ALIENS HIST 9:00 PM 63 1081 0.25
37 45 UFO FILES REVISITED SHORT HIST 10:03 PM 12 892 0.21
42 55 ANCIENT ALIENS HIST 10:15 PM 58 840 0.18
48 51 MARRIED WITH SECRETS ID 8:00 PM 60 774 0.19
44 55 MARRIED WITH SECRETS ID 9:00 PM 60 833 0.18
47 55 DEADLY SINS ID 10:00 PM 60 780 0.18
84 96 BRING IT: BBB LIF 10:02 PM 60 389 0.13
6 42 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1771 0.22
5 33 RICHARD ENGEL ON ASSIGNMENT MSNBC 9:00 PM 60 1898 0.24
2 17 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2288 0.28
100 96 MTV MOVIES: 8 MILE MTV 10:00 PM 160 253 0.13
41 55 NICK SIZZLING SUMMER CAMP NICK 8:00 PM 60 846 0.18
50 45 ICE AGE NAN 9:00 PM 90 750 0.21
71 69 FULL HOUSE NAN 10:30 PM 30 526 0.17
67 89 BUBBLE GUPPIES NKJR 8:30 PM 30 568 0.14
57 96 PEPPA PIG NKJR 9:30 PM 30 631 0.13
62 89 PAW PATROL NKJR 10:24 PM 24 588 0.14
75 89 COPS SPIKE 8:00 PM 30 489 0.14
76 96 COPS SPIKE 8:30 PM 30 485 0.13
70 55 BELLATOR PPV: NYC SONNEN VS. SILVA (0.32 HH, 0.13 A18-34) SPIKE 9:00 PM 150 539 0.18
51 42 KILLJOYS SYFY 8:00 PM 60 722 0.22
52 69 DARK MATTER SYFY 9:00 PM 60 693 0.17
29 12 THE BIG BANG THEORY TBS 8:00 PM 30 1032 0.32
16 8 THE BIG BANG THEORY TBS 8:30 PM 30 1296 0.40
10 6 THE BIG BANG THEORY TBS 9:00 PM 30 1498 0.42
9 2 THE BIG BANG THEORY TBS 9:30 PM 30 1603 0.49
78 77 90 DAY FIANCE: HAPPILY EVER AFTER TLC 9:00 PM 120 451 0.16
73 83 TNT BIG PICTURE MOVIES: THE HUNGER GAMES TNT 8:00 PM 181 504 0.15
66 89 JOSH GATES DEST TRUTH TRAV 9:00 PM 60 570 0.14
96 96 IMPRACTICAL JOKERS TRU 8:38 PM 32 291 0.13
89 83 IMPRACTICAL JOKERS TRU 9:46 PM 32 326 0.15
85 55 IMPRACTICAL JOKERS TRU 10:20 PM 32 386 0.18
40 77 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 850 0.16
43 69 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 834 0.17
98 89 LIGA MX: ATLAS / UNAM (0.16 HH, 0.11 A18-34) UDN 9:56 PM 125 279 0.14
58 24 MODERN FAMILY USA 8:00 PM 30 619 0.26
64 33 MODERN FAMILY USA 8:30 PM 30 579 0.24
68 38 MODERN FAMILY USA 9:00 PM 30 561 0.23
59 33 MODERN FAMILY USA 9:30 PM 30 617 0.24
55 28 MODERN FAMILY USA 10:00 PM 30 647 0.25
56 17 MODERN FAMILY USA 10:30 PM 30 645 0.28
93 89 R&R PICTURE SHOWS: MEN IN BLACK VH1 9:00 PM 150 307 0.14

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. I’m wondering the ratings for Friends ratings on Nick at Nite from 11PM-1:06AM please? Thanks

    • Friends (Nick-at-Nite, 7/28 11:00-11:30 p.m.)
      – 617,000 viewers
      – 0.23 adults 18-49 rating

      Friends (Nick-at-Nite, 7/28 11:30 p.m.-midnight)
      – 690,000 viewers
      – 0.25 adults 18-49 rating

      Friends (Nick-at-Nite, Late 7/28/Early 7/29 midnight-12:33 a.m.)
      – 746,000 viewers
      – 0.28 adults 18-49 rating

      Friends (Nick-at-Nite, Late 7/28/Early 7/29 12:33-1:06 a.m.)
      – 714,000 viewers
      – 0.28 adults 18-49 rating

  2. Ratings for Moral Orel on Adult Swim that aired early on July 29th at 1:15 AM on Adult Swim?