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Friday Final Nationals: CBS Again Wins Every Friday Half-Hour in Key Measures

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The trio of CBS dramas helped lead the network to another Friday night victory among total viewers (9.78 million), adults 18-49 (1.3 rating/6 share), adults 18-34 (0.7/4) and adults 25-54 (1.9/7). CBS had won every Friday night half-hour in these measures.

The rebooted “MacGyver” on CBS declined the normal rate for freshman shows in their second week. Still, it remains a success in the 8 p.m. time slot, easily beating its competition.

Episode #2 of “MacGyver” (CBS) erosion from series premiere:
Total Viewers: -17 percent (9.067 million from 10.896 million)
Adults 18-49: -24 percent (1.3 rating from a 1.7 rating)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, September 30, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4603 0.6/3 1.0/4 1.4/5
8:00 Last Man Standing 249 94 3.8/7 5839 0.6/4 1.1/5 1.6/6
8:31 Dr. Ken 249 94 2.6/5 3854 0.5/3 0.8/3 1.1/4
9:00 Shark Tank 249 94 3.2/6 5017 0.7/4 1.1/5 1.6/5
10:01 20/20 249 94 2.7/5 3895 0.5/3 0.9/4 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 6.2/12 9783 0.7/4 1.3/6 1.9/7
8:00 MacGyver 254 94 5.7/11 9067 0.7/4 1.3/6 2.0/7
9:00 Hawaii Five-0 254 94 6.1/11 9726 0.7/4 1.3/5 1.9/6
10:00 Blue Bloods 254 94 6.7/13 10556 0.7/4 1.3/5 1.9/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8/5 4037 0.5/3 0.8/4 1.2/4
8:00 This Is Us (r) 242 94 1.8/4 2600 0.4/2 0.6/3 0.7/3
9:00 Dateline NBC 244 94 3.3/6 4755 0.5/3 1.0/4 1.4/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.7/3 2640 0.6/3 0.8/4 1.1/4
8:00 Hell’s Kitchen 255 94 2.0/4 3281 0.7/4 1.0/5 1.3/5
9:00 The Exorcist 255 94 1.3/2 1976 0.5/2 0.6/3 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 954 0.2/1 0.2/1 0.3/1
8:00 Masters of Illusion 245 87 0.6/1 984 0.2/1 0.3/1 0.3/1
8:30 Masters of Illusion (r) 245 87 0.6/1 977 0.2/1 0.2/1 0.3/1
9:00 Penn & Teller: Fool Us (r) 245 87 0.6/1 928 0.2/1 0.2/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1762 0.6/3
7:00 La Rosa de Guadalupe 0.9/2 1685 0.6/3
8:00 Despertar Contigo 0.9/2 1618 0.6/3
9:00 Tres Veces Ana 1.1/2 1975 0.7/3
10:00 El Color de la Pasión 1.0/2 1692 0.6/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.1/0 186 0.1/0
6:00 Cine Asesino Legendario (2008) 0.2/0 279 0.1/1
8:00 Major League Soccer New York City FC @ Houston (s) 0.1/0 209 0.1/0
10:03 40 y 20 0.1/0 146 0.1/0
10:33 40 y 20 0.1/0 125 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1800 0.7/3
7:00 Caso Cerrado: Edición Estelar 0.9/2 1516 0.4/2
8:00 Silvana Sin Lana 0.8/2 1443 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1849 0.7/3
10:00 Señora Acero 3: La Coyote 1.1/2 2107 0.9/4

Source: Live+Same Day data, Nielsen Media Research

Sub-Demo Breakdowns – Friday 09/30/16

“Last Man Standing” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.6/4
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“Dr. Ken” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.4/3
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“Shark Tank” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.4/5
Men 18-49: 0.9/4

“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.6/3

“MacGyver” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/4
Women 18-49: 1.4/6
Men 18-49: 1.3/6

“Hawaii Five-0” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.7/4
Women 18-49: 1.5/6
Men 18-49: 1.1/5

“Blue Bloods” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.4/6
Men 18-49: 1.2/5

“Dateline NBC” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.2/5
Men 18-49: 0.8/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.9/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“The Exorcist” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“Masters of Illusion” (CW, 8pm)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

“Z Nation” (Syfy)
Women 18-34: 0.15
Men 18-34: 0.20
Women 18-49: 0.22
Men 18-49: 0.28

“Van Helsing” (Syfy)
Women 18-34: 0.10
Men 18-34: 0.09
Women 18-49: 0.15
Men 18-49: 0.19

“College Football: Stanford @ Washington” (ESPN)
2.01 household rating
3.333 million viewers
Women 18-34: 0.70
Men 18-34: 1.44
Women 18-49: 0.71
Men 18-49: 1.58

“MLB Baseball: Toronto @ Boston” (ESPN2)
0.35 household rating
0.584 million viewers
Women 18-34: 0.10
Men 18-34: 0.21
Women 18-49: 0.09
Men 18-49: 0.21

Cable Rankings – Friday 09/30/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, September 30:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
98 75 THE FIRST 48 A&E 8:00 PM 60 498 0.15
88 53 THE FIRST 48 A&E 9:00 PM 60 576 0.19
95 57 THE FIRST 48 A&E 10:00 PM 63 515 0.18
39 15 KING OF THE HILL ADSM 9:00 PM 30 834 0.31
35 8 CLEVELAND SHOW ADSM 9:30 PM 30 894 0.38
19 3 AMERICAN DAD ADSM 10:00 PM 30 1194 0.53
17 2 BOB’S BURGERS ADSM 10:30 PM 30 1269 0.58
91 81 AMC MOVIE: ENDERS GAME AMC 7:00 PM 150 540 0.15
99 66 TANKED: UNFILTERED APL 9:00 PM 60 492 0.17
72 39 TANKED APL 10:00 PM 60 652 0.23
20 30 ANDERSON COOPER 360 CNN 8:00 PM 60 1173 0.25
23 41 ANDERSON COOPER 360 CNN 9:00 PM 60 1122 0.23
36 71 CNN TONIGHT CNN 10:00 PM 60 884 0.16
52 52 BERING SEA GOLD DISC 8:00 PM 60 744 0.19
18 14 BERING SEA GOLD DISC 9:00 PM 61 1214 0.31
13 47 LIV & MADDIE: CALI STYLE DSNY 8:00 PM 30 1357 0.20
8 43 BUNKD DSNY 8:30 PM 30 1504 0.21
14 51 K.C. UNDERCOVER DSNY 9:00 PM 30 1347 0.19
12 44 BIZAARDVARK DSNY 9:30 PM 30 1368 0.21
22 49 STAR VS FORCES OF EVIL DSNY 10:00 PM 30 1146 0.20
32 78 STAR VS FORCES OF EVIL DSNY 10:30 PM 30 972 0.15
56 62 SOFIA THE FIRST DISJR 8:00 PM 25 727 0.17
70 73 SO MUCH YOU CAN DO DISJR 8:25 PM 5 666 0.16
60 54 MY FRIENDS TIGGER & POOH DISJR 8:30 PM 25 712 0.19
73 70 GOLDIE & BEAR DISJR 8:55 PM 25 648 0.16
65 80 LION GUARD DISJR 9:20 PM 25 680 0.15
81 86 PJ MASKS DISJR 9:45 PM 25 626 0.13
87 93 DOC MCSTUFFINS SHORTS DISJR 10:10 PM 15 577 0.11
85 94 SOFIA THE FIRST DISJR 10:25 PM 25 589 0.11
89 91 SOFIA THE FIRST DISJR 10:50 PM 25 573 0.11
28 7 COLLEGE FOOTBALL COUNTDOWN ESPN 8:00 PM 55 1015 0.38
1 1 COLLEGE FOOTBALL PRIME: STANFORD / WASHINGTON ESPN 8:55 PM 200 3333 1.14
86 79 MLB POST SEASON IMPACT: TORONTO / BOSTON ESPN2 7:35 PM 206 584 0.15
84 63 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 590 0.17
45 45 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 801 0.21
41 40 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 827 0.23
53 29 BURGERS, BREW & QUE FOOD 10:00 PM 30 742 0.25
74 37 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 641 0.23
2 77 THE O’REILLY FACTOR SPECIAL FOXNC 8:00 PM 60 2144 0.15
3 90 THE KELLY FILE SPECIAL FOXNC 9:00 PM 60 1937 0.12
5 76 HANNITY SPECIAL FOXNC 10:00 PM 60 1737 0.15
16 4 FX MOVIE PRIME: HOW TO TRAIN YOUR DRAGON 2 FX 8:00 PM 150 1272 0.48
54 13 FX MOVIE PRIME: HOW TO TRAIN YOUR DRAGON FX 10:30 PM 120 740 0.31
92 68 THE MIDDLE HALL 10:30 PM 30 539 0.16
11 11 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1378 0.33
50 50 BREAK HBO 10:57 PM 3 757 0.19
44 46 ANCIENT ALIENS HIST 8:00 PM 60 811 0.21
34 34 ANCIENT ALIENS HIST 9:00 PM 60 908 0.25
27 19 DOOMSDAY 10 WAYS WRLD END HIST 10:00 PM 63 1020 0.28
100 95 HOW IT REALLY HAPPENED HLN 9:00 PM 60 488 0.11
83 83 HOW IT REALLY HAPPENED HLN 10:00 PM 60 603 0.14
26 38 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 8:00 PM 60 1034 0.23
21 24 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 9:00 PM 60 1165 0.27
7 9 HOUSE HUNTERS HGTV 10:00 PM 30 1553 0.36
6 5 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1673 0.43
51 67 SIX DEGREES OF MURDER ID 8:00 PM 60 755 0.17
57 61 NIGHTMARE NEXT DOOR ID 9:00 PM 60 719 0.17
40 56 NIGHTMARE NEXT DOOR ID 10:00 PM 60 828 0.18
9 64 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1431 0.17
4 42 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1802 0.22
10 69 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1419 0.16
94 97 SHIMMER AND SHINE NKJR 8:00 PM 30 519 0.10
97 99 SHIMMER AND SHINE NKJR 8:30 PM 30 512 0.10
68 74 BUBBLE GUPPIES NKJR 9:00 PM 30 677 0.15
61 87 BUBBLE GUPPIES NKJR 9:30 PM 30 708 0.13
69 98 TEAM UMIZOOMI NKJR 10:00 PM 24 668 0.10
63 92 TEAM UMIZOOMI NKJR 10:24 PM 24 692 0.11
75 100 WALLYKAZAM! NKJR 10:48 PM 24 640 0.09
78 72 FULL HOUSE NAN 9:00 PM 30 633 0.16
58 65 FULL HOUSE NAN 9:30 PM 30 716 0.17
47 58 FULL HOUSE NAN 10:00 PM 30 798 0.17
37 48 FULL HOUSE NAN 10:30 PM 30 873 0.20
81 84 ALL IN WITH CAM NICK 8:00 PM 30 626 0.14
77 82 GAME SHAKERS NICK 8:30 PM 30 635 0.14
66 60 FOR BETTER OR WORSE OWN 9:00 PM 30 678 0.17
62 55 FOR BETTER OR WORSE OWN 9:30 PM 30 701 0.18
48 36 COPS (O) SPIKE 8:00 PM 30 793 0.24
33 20 COPS (O) SPIKE 8:30 PM 30 932 0.27
46 27 COPS SPIKE 9:00 PM 30 800 0.26
43 28 COPS SPIKE 9:30 PM 30 817 0.26
55 33 COPS SPIKE 10:00 PM 30 734 0.25
59 26 COPS SPIKE 10:30 PM 30 713 0.26
38 31 Z NATION SYFY 9:00 PM 60 860 0.25
70 59 VAN HELSING SYFY 10:00 PM 60 666 0.17
30 16 BIG BANG THEORY TBS 9:00 PM 30 998 0.30
15 6 BIG BANG THEORY TBS 9:30 PM 30 1308 0.43
24 22 REGULAR SHOW TOON 8:00 PM 30 1094 0.27
31 35 STEVEN UNIVERSE TOON 8:30 PM 30 997 0.24
80 88 DATELINE ON TLC TLC 8:00 PM 61 627 0.13
90 85 DATELINE ON TLC TLC 9:01 PM 61 560 0.13
95 89 DATELINE ON TLC TLC 10:02 PM 62 515 0.13
93 96 MYSTERIES AT THE MUSEUM: KENSINGTON RUNESTONE, SMILE! YOURE BEIN TRAV 9:00 PM 60 522 0.10
25 21 TNT BIG PICTURE MOVIES: RED 2 TNT 8:00 PM 150 1088 0.27
29 18 TNT BIG PICTURE MOVIES: RED TNT 10:30 PM 120 1014 0.28
79 25 MODERN FAMILY USA 8:00 PM 30 629 0.27
64 17 MODERN FAMILY USA 8:30 PM 30 682 0.28
76 32 MODERN FAMILY USA 9:00 PM 30 639 0.25
66 23 MODERN FAMILY USA 9:30 PM 30 678 0.27
49 12 MODERN FAMILY USA 10:00 PM 30 768 0.32
42 10 MODERN FAMILY USA 10:30 PM 30 818 0.35

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

1856 posts

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  2. We will disagree on this again. 🙂

    The “New normal” of shows going down markedly in week 2 is just not normal at all. It shows that those shows are not catching on with the people that tried them. Now if MacGyver had started with 22 million viewers, losing 20% would not be so bad. Starting from 10, it’s a lot worse, even if it’s better than having an insta-flop like Scream Queens.

      • Maybe my recollection is tainted by counter-examples that have stuck with me, like CSI, NCIS or Criminal Minds. 🙂

        It’s definitely true that for most shows, the premiere was the highest-rated episode.

        i just don’t remember seeing too many of those huge drops (then again at the time if a show did that it was pulled the next week!)

  3. Live+3 vs. Live+SD data for Friday 09/30/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Last Man Standing ….. 1.06 … 1.51
    Dr. Ken …………………… 0.79 … 1.07
    Shark Tank ……………… 1.15 … 1.49
    20/20 …………………….. 0.87 … 1.03
    MacGyver ………………. 1.35 … 1.92
    Hawaii Five-0 ………….. 1.31 … 1.82
    Blue Bloods ……………. 1.30 … 1.89
    This Is Us-r ……………… 0.58 … 0.63
    Dateline ………………….. 0.98 … 1.18
    Hell’s Kitchen ………….. 1.04 … 1.47
    The Exorcist ……………. 0.64 … 1.04
    Masters of Illusion ……. 0.28 … 0.28
    Masters of Illusion-r ….. 0.22 … 0.23
    Penn & Teller: Fool-r …. 0.27 … 0.27

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Last Man Standing …. 5839 … 7400
    Dr. Ken ………………….. 3854 … 4618
    Shark Tank …………….. 5017 … 6133
    20/20 ……………………. 3895 … 4588
    MacGyver …………….. 9067 .. 11306
    Hawaii Five-0 ………… 9727 .. 12202
    Blue Bloods ………… 10556 .. 13972
    This Is Us-r ……………. 2600 … 2757
    Dateline ………………… 4755 … 5450
    Hell’s Kitchen ………… 3281 … 4435
    The Exorcist ………….. 1976 … 3033
    Masters of Illusion ….. 1053 … 1079
    Masters of Illusion-r .. 1044 … 1048
    Penn & Teller: Fool-r .. 1014 … 1030