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Friday Final Nationals: ‘Gold Rush’ on Discovery Leads Night in Adults 18-49 and Adults 25-54

Despite two of its hours in reruns, CBS remained Friday’s most-watched network in prime time, averaging 6.55 million total viewers.

Leading prime time in adults 18-34 (0.7 rating) and a virtual tie for the top with ABC among adults 18-49 (1.0 rating) and adults 25-54 (1.3 rating) was Discovery which dedicated its 8-11 p.m. entirely to “Gold Rush” programming. An extended 91-minute episode of the hit series at 9 p.m. was the night’s top telecast on all of television among adults 18-49 (1.34 rating) and adults 25-54 (1.77 rating).

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Programming Insider Friday, March 4, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4679 0.5/3 1.0/4 1.4/4
8:00 Last Man Standing (r) 3.5/6 5349 0.5/3 0.9/4 1.3/5
8:31 Dr. Ken 3.1/6 4754 0.6/3 1.1/4 1.5/5
9:00 Shark Tank (r) 3.0/5 4674 0.6/3 1.1/4 1.5/4
10:01 20/20 2.8/5 4294 0.5/2 0.9/3 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.1/8 6551 0.5/3 0.9/4 1.3/4
8:00 The Amazing Race 3.6/7 5786 0.7/4 1.1/5 1.6/5
9:00 Hawaii Five-0 (r) 4.1/7 6492 0.4/2 0.8/3 1.2/4
10:00 Blue Bloods (r) 4.7/9 7375 0.4/2 0.9/3 1.2/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 3982 0.4/2 0.8/3 1.2/4
8:00 Caught on Camera with Nick Cannon (r) 1.9/4 2973 0.3/2 0.6/2 0.9/3
9:00 Grimm 2.7/5 4264 0.5/2 1.0/4 1.3/4
10:00 Dateline NBC 3.2/6 4708 0.4/2 0.9/3 1.4/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.6/3 2560 0.4/2 0.6/2 0.8/3
8:00 Sleepy Hollow 1.8/3 2960 0.5/2 0.7/3 1.0/3
9:01 Second Chance 1.3/2 2148 0.4/2 0.5/2 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 989 0.3/2 0.4/2 0.5/1
8:00 The Vampire Diaries 0.7/1 1060 0.3/2 0.4/2 0.5/2
9:00 The Originals 0.6/1 879 0.3/1 0.4/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1856 0.7/3
7:00 Un Camino Hacia El Destino 1.0/2 1731 0.6/3
8:02 Antes Muerta Que Lichita 1.0/2 1741 0.7/3
9:03 Pasion y Poder 1.2/2 2059 0.8/3
10:04 El Hotel de Los Secretos 1.1/2 1752 0.7/3

Sub-Demo Breakdowns – Friday 03/04/16

“Dr. Ken” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.2/4
Men 18-49: 0.9/4

“20/20” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

“The Amazing Race” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Grimm” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

“Dateline NBC” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“Sleepy Hollow” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.7/3
Men 18-49: 0.7/3

“Second Chance” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“The Vampire Diaries” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“The Originals” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“Gold Rush” (Discovery)
Women 18-34: 0.72
Men 18-34: 1.03
Women 18-49: 0.95
Men 18-49: 1.74

Cable Rankings – Friday 03/04/16

What follows are the top 20 most-watched shows in prime time on cable for Friday, March 4:


  1. “Gold Rush” (Discovery, 9-10:31 p.m.): 4.369 million viewers (1.34 adults 18-49 rating)

  2. “Gold Rush: Dirt Aftershow” (Discovery, 10:31-11:03 p.m.): 3.289 (1.00)

  3. “The O’Reilly Factor Special” (Fox News Channel, 8-9 p.m.): 2.615 (0.23)

  4. “The Kelly File” (Fox News Channel, 9-10 p.m.): 2.321 (0.24)

  5. “Gold Rush: The Dirt” (Discovery, 8-9 p.m.): 2.232 (0.55)

  6. “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.853 (0.85)

  7. “Hannity” (Fox News Channel, 10-11 p.m.): 1.836 (0.24)

  8. Movie: “Descendants” (2015) (Disney Channel, 8:00-10:05 p.m.): 1.835 (0.36)

  9. “American Dad” (Adult Swim, 10-10:30 p.m.): 1.552 (0.73)

  10. “NBA Basketball: Washington Wizards @ Cleveland Cavaliers” (ESPN, 8:05-10:35 p.m., 1.01 household rating): 1.506 million viewers (0.59 adults 18-49 rating)

  11. “The Rachel Maddow Show” (MSNBC, 9-10 p.m.): 1.450 (0.18)

  12. “House Hunters International” (HGTV, 10:30-11 p.m.): 1.405 (0.33)

  13. “Full House” (Nick at Nite, 10:30-11 p.m.): 1.342 (0.44)

  14. “Real Time with Bill Maher” (HBO, 10-10:57 p.m.): 1.338 (0.33)

  15. “House Hunters” (HGTV, 10-10:30 p.m.): 1.333 (0.35)

  16. “Star vs. Forces of Evil” (Disney Channel, 10:05-10:30 p.m.): 1.314 (0.23)

  17. “Love It or List It” (HGTV, 8-9 p.m.): 1.274 (0.31)

  18. “Pawn Stars” (History, 8:30-9 p.m.): 1.257 (0.35)

  19. “Full House” (Nick at Nite, 10-10:30 p.m.): 1.253 (0.39)

  20. “The Cleveland Show” (Adult Swim, 9:30-10 p.m.): 1.208 (0.55)

  21. “Anderson Cooper 360” (CNN, 8-9 p.m.): 1.206 (0.17)


  • “Bring It!” (Lifetime, 9-10:06 p.m.): 1.186 (0.48)

  • “NBA Basketball: Atlanta Hawks @ Los Angeles Lakers” (ESPN, 10:35 p.m.-12:56 a.m., 0.76 household rating): 1.145 million viewers (0.51 adults 18-49 rating)

  • “Say Yes to the Dress” (TLC, 9:00-10:08 p.m.): 1.145 (0.22)

  • “Anderson Cooper 360” (CNN, 9-10 p.m.): 1.110 (0.18)

  • “Guy and Hunter’s European Vacation” (Food Network, 10-10:30 p.m.): 0.990 (0.29)

  • “A Stranger in My Home” (ID, 10-11 p.m.): 0.949 (0.25)

  • “American Diner Revival” (Food Network, 8:30-9 p.m.): 0.937 (0.25)

  • “American Restoration” (History, 9-10:03 p.m.): 0.918 (0.21)

  • “Burgers, Brew & ‘Que” (Food Network, 10:30-11 p.m.): 0.858 (0.25)

  • “Treehouse Masters” (Animal Planet, 10:02-11:03 p.m.): 0.804 (0.20)

  • “Love Lust or Run” (TLC, 10:08-10:39 p.m.): 0.801 (0.22)

  • “Bellator MMA Live: Joe Warren vs. Darrion Caldwell” (Spike, 9:00 p.m.-11:06 p.m., 0.46 household rating): 0.768 million viewers (0.27 adults 18-49 rating)

  • “Love at First Swipe” (TLC, 10:39-11:09 p.m.): 0.675 (0.18)

  • “Insane Pools: Off the Deep End” (Animal Planet, 9:01-10:02 p.m.): 0.604 (0.15)

  • “Million Dollar Genius” (History, 10:03-11:03 p.m.): 0.517 (0.15)

  • “Real Housewives of Atlanta: First Look” (Bravo, 9:36-9:47 p.m.): 0.494 (0.20)

  • “Real Housewives of the Potomac: First Look” (Bravo, 9:47-10:00 p.m.): 0.407 (0.15)

  • “The People’s Couch” (Bravo, 10-11 p.m.): 0.348 (0.14)


Source: Live+Same Day data, Nielsen Media Research

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