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Friday Final Nationals: Masters Second Round Viewership on ESPN Rises for Second Consecutive Year

CBS was tops on Friday night among total viewers (8.16 million). CBS and ABC were in a virtual ratings tie for the lead among adults 18-49 (1.1 rating) and adults 25-54 (1.6); CBS earned the edge over ABC in shares for each of these demos: adults 18-49 (4.4 share vs. 4.3) and adults 25-54 (5.3 share vs. 5.1). ABC led the night among adults 18-34 (0.7/3).

In the afternoon thru to the early evening (3-7:30 p.m. ET), ESPN’s live telecast of Round 2 of the Masters Tournament at Augusta National Golf Club earned a 2.2 U.S. household rating, averaging 3.060 million total viewers, according to Nielsen.

The rating and viewership increased for the second consecutive year for the Friday telecast, up 5 percent and 4 percent (respectively) from a 2.1 rating and an average of 2.952 million viewers in 2015 and up 22 percent and 24 percent (respectively) from a 1.8 rating and an average of 2.465 million viewers in 2014.

Friday’s telecast peaked with a 2.6 rating and 3.727 million viewers from 5:30-6 p.m., when golf legend Tom Watson, competing in his final Masters but unable to make the cut to play on Saturday, completed his last round at Augusta with a walk to the 18th green.

Greenville-Spartanburg, S.C., was the nation’s highest-rated metered market with a 3.9 rating for Friday’s telecast, followed by Louisville, Ky., at 3.7 and Columbus, Ohio, at 3.6. Fort Myers-Naples, Fla., Knoxville, Tenn., and Tampa-St. Petersburg, Fla., tied at 3.5.

Completing the top 10 metered markets were Buffalo, Cincinnati and Raleigh-Durham, N.C., at 3.4, and Charlotte, N.C., and West Palm Beach, Fla., at 3.3.

On the digital front, it was the most-watched Masters Round 2 ever on WatchESPN, following the most-watched Round 1 ever on the service the previous day. Round 2 had an average minute audience of 49,000 and 13.2 total minutes viewed, both up 76 percent from 2015.

(Source: ESPN)

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Programming Insider Friday, April 8, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.5/6 5343 0.7/3 1.1/4 1.6/5
8:00 Last Man Standing 4.1/8 6442 0.6/4 1.0/5 1.6/6
8:31 Dr. Ken 3.0/6 4684 0.5/3 0.9/4 1.3/4
9:00 Shark Tank 3.5/6 5418 0.8/4 1.2/5 1.7/5
10:01 20/20 3.4/6 5012 0.6/3 1.1/4 1.5/5
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.2/10 8162 0.6/3 1.1/4 1.6/5
8:00 The Amazing Race 3.5/7 5512 0.7/4 1.1/5 1.4/5
9:00 Hawaii Five-0 5.5/10 8625 0.6/3 1.1/4 1.7/5
10:00 Blue Bloods 6.6/12 10348 0.6/3 1.2/5 1.8/6
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 3884 0.5/2 0.8/3 1.2/4
8:00 Caught on Camera with Nick Cannon (r) 1.9/4 2945 0.4/2 0.6/3 0.9/3
9:00 Grimm 2.6/5 4250 0.5/2 0.9/4 1.4/4
10:00 Dateline NBC 3.0/6 4457 0.5/3 0.9/4 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.8/3 2811 0.5/2 0.8/3 1.1/4
8:00 Sleepy Hollow (f) 1.9/4 2962 0.4/2 0.7/3 1.1/4
9:00 Hell’s Kitchen 1.6/3 2659 0.5/3 0.8/3 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 961 0.3/1 0.3/1 0.4/1
8:00 The Vampire Diaries 0.7/1 1034 0.2/1 0.3/1 0.4/1
9:00 The Originals 0.6/1 887 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1994 0.7/3
7:00 Sueño de Amor 0.8/2 1410 0.5/2
8:00 Un Camino Hacia El Destino 1.0/2 1895 0.6/3
9:00 Pasion y Poder 1.3/2 2314 0.8/3
10:03 El Hotel de Los Secretos 1.0/2 1743 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/0 491 0.2/1
7:00 MLS Soccer Philadelphia vs. Orlando 0.1/0 192 0.1/0
9:02 Lady La Vendedora de Rosas 0.3/1 621 0.3/1
10:04 La Viuda Negra (thru 11:02) 0.4/1 655 0.3/1

Sub-Demo Breakdowns – Friday 04/08/16

“Last Man Standing” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“Shark Tank” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.8/4
Women 18-49: 1.4/5
Men 18-49: 1.1/4

“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.8/3

“The Amazing Race” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Hawaii Five-0” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Blue Bloods” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.4/5
Men 18-49: 1.0/4

“Grimm” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.8/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/3

“Sleepy Hollow” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/3

“The Vampire Diaries” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1

“The Originals” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

Cable Rankings – Friday 04/08/16

What follows are the top 20 most-watched shows in prime time on cable for Friday, April 8:


  1. “Masters Golf Tournament: Round 2” (ESPN, 3:00-7:30‪ p.m., 2.2 household rating): 3.060 million viewers (0.62 adults 18-49 rating)

  2. “The Big Bang Theory” (TBS, 10:00-10:30 p.m.): 2.237 (0.79)

  3. “The Big Bang Theory” (TBS, 9:30-10:00 p.m.): 2.202 (0.74)

  4. “The Big Bang Theory” (TBS, 10:30-11:00 p.m.): 2.161 (0.80)

  5. “The O’Reilly Factor Special” (Fox News Channel, 8-9 p.m.): 2.090 (0.16)

  6. “The Big Bang Theory” (TBS,9:00-9:30 p.m.): 2.053 (0.68)

  7. “The Big Bang Theory” (TBS, 8:30-9:00 p.m.): 2.013 (0.65)

  8. “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.812 (0.75)

  9. “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.692 (0.68)

  10. “Stuck in the Middle” (Disney Channel, 8:30-9:00 p.m.): 1.637 (0.30)

  11. “The Big Bang Theory” (TBS, 8:00-8:30 p.m.): 1.523 (0.44)

  12. “Yukon Men” (Discovery, 10-11 p.m.): 1.440 (0.31)

  13. “BUNK’D” (Disney Channel, 8:00-8:30 p.m.): 1.395 (0.23)

  14. “The Cleveland Show” (Adult Swim, 9:30-10 p.m.): 1.377 (0.57)

  15. “House Hunters” (HGTV, 10-10:30 p.m.): 1.343 (0.29)

  16. “Real Time with Bill Maher” (HBO, 10-10:57 p.m.): 1.302 (0.26)

  17. “House Hunters International” (HGTV, 10:30-11 p.m.): 1.268 (0.28)

  18. “Full House” (Nick at Nite, 10:30-11:00 p.m.): 1.266 (0.36)

  19. “Backstage” (Disney Channel, 9:00-9:30 p.m.): 1.254 (0.24)

  20. “Hannity” (Fox News Channel, 10-11 p.m.): 1.217 (0.16)

  21. “Love It or List It” (HGTV, 8-9 p.m.): 1.210 (0.25)

  22. “Full House” (Nick at Nite, 10:00-10:30 p.m.): 1.206 (0.35)

  23. “Love It or List It” (HGTV, 9-10 p.m.): 1.206 (0.27)


  • “NASCAR XFinity Series: Texas” (FS1, ‪8:30-11:04 p.m., 0.72 household rating): 1.172 million viewers (0.25 adults 18-49 rating)

  • “Diners, Drive-Ins & Dives” (Food Network, 10-10:30 p.m.): 1.053 (0.36)

  • “Masters Golf Tournament Second Round (repeat)” (ESPN, ‪8-11 p.m., 0.63 household rating): 1.008 million viewers (0.33 adults 18-49 rating)

  • “Burgers, Brew & ‘Que” (Food Network, 10:30-11 p.m.): 0.886 (0.31)

  • “Anderson Cooper 360” (CNN, 8-9 p.m.): 0.886 (0.18)

  • “A Stranger in My Home” (ID, 10-11 p.m.): 0.836 (0.20)

  • “For Better or Worse” (OWN, 9:00-9:30 p.m.): 0.803 (0.29)

  • “CNN Tonight” (CNN, 9-10 p.m.): 0.771 (0.17)

  • “Motive” (USA, 10-11:01 p.m.): 0.727 (0.22)

  • “Wynonna Earp” (Syfy, 10-11 p.m.): 0.647 (0.15)

  • “Atlanta Plastic” (Lifetime, 9-10:02 p.m.): 0.571 (0.21)

  • “Insane Pools: Off the Deep End” (Animal Planet, ‪9:01-10:03 p.m.‬): 0.548 (0.19)

  • “The People’s Couch” (Bravo, 8-9 p.m.): 0.488 (0.20)

  • “The Mother/Daughter Experiment: Celebrity Edition” (Lifetime, 10:02-11:02 p.m.): 0.430 (0.19)


Source: Live+Same Day data, Nielsen Media Research

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