Friday Final Nationals: Masters Second Round Viewership on ESPN Rises for Second Consecutive Year

CBS was tops on Friday night among total viewers (8.16 million). CBS and ABC were in a virtual ratings tie for the lead among adults 18-49 (1.1 rating) and adults 25-54 (1.6); CBS earned the edge over ABC in shares for each of these demos: adults 18-49 (4.4 share vs. 4.3) and adults 25-54 (5.3 share vs. 5.1). ABC led the night among adults 18-34 (0.7/3).

In the afternoon thru to the early evening (3-7:30 p.m. ET), ESPN’s live telecast of Round 2 of the Masters Tournament at Augusta National Golf Club earned a 2.2 U.S. household rating, averaging 3.060 million total viewers, according to Nielsen.

The rating and viewership increased for the second consecutive year for the Friday telecast, up 5 percent and 4 percent (respectively) from a 2.1 rating and an average of 2.952 million viewers in 2015 and up 22 percent and 24 percent (respectively) from a 1.8 rating and an average of 2.465 million viewers in 2014.

Friday’s telecast peaked with a 2.6 rating and 3.727 million viewers from 5:30-6 p.m., when golf legend Tom Watson, competing in his final Masters but unable to make the cut to play on Saturday, completed his last round at Augusta with a walk to the 18th green.

Greenville-Spartanburg, S.C., was the nation’s highest-rated metered market with a 3.9 rating for Friday’s telecast, followed by Louisville, Ky., at 3.7 and Columbus, Ohio, at 3.6. Fort Myers-Naples, Fla., Knoxville, Tenn., and Tampa-St. Petersburg, Fla., tied at 3.5.

Completing the top 10 metered markets were Buffalo, Cincinnati and Raleigh-Durham, N.C., at 3.4, and Charlotte, N.C., and West Palm Beach, Fla., at 3.3.

On the digital front, it was the most-watched Masters Round 2 ever on WatchESPN, following the most-watched Round 1 ever on the service the previous day. Round 2 had an average minute audience of 49,000 and 13.2 total minutes viewed, both up 76 percent from 2015.

(Source: ESPN)

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	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
	Friday, April 8, 2016
8-11	Network Average	3.5/6	5343	0.7/3	1.1/4	1.6/5
8:00	Last Man Standing	4.1/8	6442	0.6/4	1.0/5	1.6/6
8:31	Dr. Ken	3.0/6	4684	0.5/3	0.9/4	1.3/4
9:00	Shark Tank	3.5/6	5418	0.8/4	1.2/5	1.7/5
10:01	20/20	3.4/6	5012	0.6/3	1.1/4	1.5/5
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	5.2/10	8162	0.6/3	1.1/4	1.6/5
8:00	The Amazing Race	3.5/7	5512	0.7/4	1.1/5	1.4/5
9:00	Hawaii Five-0	5.5/10	8625	0.6/3	1.1/4	1.7/5
10:00	Blue Bloods	6.6/12	10348	0.6/3	1.2/5	1.8/6
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	2.5/5	3884	0.5/2	0.8/3	1.2/4
8:00	Caught on Camera with Nick Cannon (r)	1.9/4	2945	0.4/2	0.6/3	0.9/3
9:00	Grimm	2.6/5	4250	0.5/2	0.9/4	1.4/4
10:00	Dateline NBC	3.0/6	4457	0.5/3	0.9/4	1.3/4
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average	1.8/3	2811	0.5/2	0.8/3	1.1/4
8:00	Sleepy Hollow (f)	1.9/4	2962	0.4/2	0.7/3	1.1/4
9:00	Hell’s Kitchen	1.6/3	2659	0.5/3	0.8/3	1.1/3
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average	0.6/1	961	0.3/1	0.3/1	0.4/1
8:00	The Vampire Diaries	0.7/1	1034	0.2/1	0.3/1	0.4/1
9:00	The Originals	0.6/1	887	0.2/1	0.3/1	0.4/1
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	1.1/2	1994		0.7/3
7:00	Sueño de Amor	0.8/2	1410		0.5/2
8:00	Un Camino Hacia El Destino	1.0/2	1895		0.6/3
9:00	Pasion y Poder	1.3/2	2314		0.8/3
10:03	El Hotel de Los Secretos	1.0/2	1743		0.6/2
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	0.3/0	491		0.2/1
7:00	MLS Soccer Philadelphia vs. Orlando	0.1/0	192		0.1/0
9:02	Lady La Vendedora de Rosas	0.3/1	621		0.3/1
10:04	La Viuda Negra (thru 11:02)	0.4/1	655		0.3/1

Sub-Demo Breakdowns – Friday 04/08/16

“Last Man Standing” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“Shark Tank” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.8/4
Women 18-49: 1.4/5
Men 18-49: 1.1/4

“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.8/3

“The Amazing Race” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Hawaii Five-0” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Blue Bloods” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.4/5
Men 18-49: 1.0/4

“Grimm” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.8/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/3

“Sleepy Hollow” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/3

“The Vampire Diaries” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1

“The Originals” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

Cable Rankings – Friday 04/08/16

What follows are the top 20 most-watched shows in prime time on cable for Friday, April 8:

“Masters Golf Tournament: Round 2” (ESPN, 3:00-7:30‪ p.m., 2.2 household rating): 3.060 million viewers (0.62 adults 18-49 rating)

“The Big Bang Theory” (TBS, 10:00-10:30 p.m.): 2.237 (0.79)

“The Big Bang Theory” (TBS, 9:30-10:00 p.m.): 2.202 (0.74)

“The Big Bang Theory” (TBS, 10:30-11:00 p.m.): 2.161 (0.80)

“The O’Reilly Factor Special” (Fox News Channel, 8-9 p.m.): 2.090 (0.16)

“The Big Bang Theory” (TBS,9:00-9:30 p.m.): 2.053 (0.68)

“The Big Bang Theory” (TBS, 8:30-9:00 p.m.): 2.013 (0.65)

“Family Guy” (Adult Swim, 10:30-11 p.m.): 1.812 (0.75)

“Family Guy” (Adult Swim, 10-10:30 p.m.): 1.692 (0.68)

“Stuck in the Middle” (Disney Channel, 8:30-9:00 p.m.): 1.637 (0.30)

“The Big Bang Theory” (TBS, 8:00-8:30 p.m.): 1.523 (0.44)

“Yukon Men” (Discovery, 10-11 p.m.): 1.440 (0.31)

“BUNK’D” (Disney Channel, 8:00-8:30 p.m.): 1.395 (0.23)

“The Cleveland Show” (Adult Swim, 9:30-10 p.m.): 1.377 (0.57)

“House Hunters” (HGTV, 10-10:30 p.m.): 1.343 (0.29)

“Real Time with Bill Maher” (HBO, 10-10:57 p.m.): 1.302 (0.26)

“House Hunters International” (HGTV, 10:30-11 p.m.): 1.268 (0.28)

“Full House” (Nick at Nite, 10:30-11:00 p.m.): 1.266 (0.36)

“Backstage” (Disney Channel, 9:00-9:30 p.m.): 1.254 (0.24)

“Hannity” (Fox News Channel, 10-11 p.m.): 1.217 (0.16)

“Love It or List It” (HGTV, 8-9 p.m.): 1.210 (0.25)

“Full House” (Nick at Nite, 10:00-10:30 p.m.): 1.206 (0.35)

“Love It or List It” (HGTV, 9-10 p.m.): 1.206 (0.27)

“NASCAR XFinity Series: Texas” (FS1, ‪8:30-11:04 p.m., 0.72 household rating): 1.172 million viewers (0.25 adults 18-49 rating)

“Diners, Drive-Ins & Dives” (Food Network, 10-10:30 p.m.): 1.053 (0.36)

“Masters Golf Tournament Second Round (repeat)” (ESPN, ‪8-11 p.m., 0.63 household rating): 1.008 million viewers (0.33 adults 18-49 rating)

“Burgers, Brew & ‘Que” (Food Network, 10:30-11 p.m.): 0.886 (0.31)

“Anderson Cooper 360” (CNN, 8-9 p.m.): 0.886 (0.18)

“A Stranger in My Home” (ID, 10-11 p.m.): 0.836 (0.20)

“For Better or Worse” (OWN, 9:00-9:30 p.m.): 0.803 (0.29)

“CNN Tonight” (CNN, 9-10 p.m.): 0.771 (0.17)

“Motive” (USA, 10-11:01 p.m.): 0.727 (0.22)

“Wynonna Earp” (Syfy, 10-11 p.m.): 0.647 (0.15)

“Atlanta Plastic” (Lifetime, 9-10:02 p.m.): 0.571 (0.21)

“Insane Pools: Off the Deep End” (Animal Planet, ‪9:01-10:03 p.m.‬): 0.548 (0.19)

“The People’s Couch” (Bravo, 8-9 p.m.): 0.488 (0.20)

“The Mother/Daughter Experiment: Celebrity Edition” (Lifetime, 10:02-11:02 p.m.): 0.430 (0.19)

Source: Live+Same Day data, Nielsen Media Research