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Posted in:

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Friday Final Nationals: Masters Second Round Viewership on ESPN Rises for Second Consecutive Year

by Douglas Pucci April 11, 2016, 5:03 pm

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CBS was tops on Friday night among total viewers (8.16 million). CBS and ABC were in a virtual ratings tie for the lead among adults 18-49 (1.1 rating) and adults 25-54 (1.6); CBS earned the edge over ABC in shares for each of these demos: adults 18-49 (4.4 share vs. 4.3) and adults 25-54 (5.3 share vs. 5.1). ABC led the night among adults 18-34 (0.7/3).

In the afternoon thru to the early evening (3-7:30 p.m. ET), ESPN’s live telecast of Round 2 of the Masters Tournament at Augusta National Golf Club earned a 2.2 U.S. household rating, averaging 3.060 million total viewers, according to Nielsen.

The rating and viewership increased for the second consecutive year for the Friday telecast, up 5 percent and 4 percent (respectively) from a 2.1 rating and an average of 2.952 million viewers in 2015 and up 22 percent and 24 percent (respectively) from a 1.8 rating and an average of 2.465 million viewers in 2014.

Friday’s telecast peaked with a 2.6 rating and 3.727 million viewers from 5:30-6 p.m., when golf legend Tom Watson, competing in his final Masters but unable to make the cut to play on Saturday, completed his last round at Augusta with a walk to the 18th green.

Greenville-Spartanburg, S.C., was the nation’s highest-rated metered market with a 3.9 rating for Friday’s telecast, followed by Louisville, Ky., at 3.7 and Columbus, Ohio, at 3.6. Fort Myers-Naples, Fla., Knoxville, Tenn., and Tampa-St. Petersburg, Fla., tied at 3.5.

Completing the top 10 metered markets were Buffalo, Cincinnati and Raleigh-Durham, N.C., at 3.4, and Charlotte, N.C., and West Palm Beach, Fla., at 3.3.

On the digital front, it was the most-watched Masters Round 2 ever on WatchESPN, following the most-watched Round 1 ever on the service the previous day. Round 2 had an average minute audience of 49,000 and 13.2 total minutes viewed, both up 76 percent from 2015.

(Source: ESPN)

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For mobile users, you may scroll this table horizontally.





























Programming Insider Friday, April 8, 2016
ABC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.5/6 5343 0.7/3 1.1/4 1.6/5
8:00 Last Man Standing 4.1/8 6442 0.6/4 1.0/5 1.6/6
8:31 Dr. Ken 3.0/6 4684 0.5/3 0.9/4 1.3/4
9:00 Shark Tank 3.5/6 5418 0.8/4 1.2/5 1.7/5
10:01 20/20 3.4/6 5012 0.6/3 1.1/4 1.5/5
CBS PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.2/10 8162 0.6/3 1.1/4 1.6/5
8:00 The Amazing Race 3.5/7 5512 0.7/4 1.1/5 1.4/5
9:00 Hawaii Five-0 5.5/10 8625 0.6/3 1.1/4 1.7/5
10:00 Blue Bloods 6.6/12 10348 0.6/3 1.2/5 1.8/6
NBC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.5/5 3884 0.5/2 0.8/3 1.2/4
8:00 Caught on Camera with Nick Cannon (r) 1.9/4 2945 0.4/2 0.6/3 0.9/3
9:00 Grimm 2.6/5 4250 0.5/2 0.9/4 1.4/4
10:00 Dateline NBC 3.0/6 4457 0.5/3 0.9/4 1.3/4
FOX PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.8/3 2811 0.5/2 0.8/3 1.1/4
8:00 Sleepy Hollow (f) 1.9/4 2962 0.4/2 0.7/3 1.1/4
9:00 Hell’s Kitchen 1.6/3 2659 0.5/3 0.8/3 1.1/3
CW PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.6/1 961 0.3/1 0.3/1 0.4/1
8:00 The Vampire Diaries 0.7/1 1034 0.2/1 0.3/1 0.4/1
9:00 The Originals 0.6/1 887 0.2/1 0.3/1 0.4/1
UNI PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1994 0.7/3
7:00 Sueño de Amor 0.8/2 1410 0.5/2
8:00 Un Camino Hacia El Destino 1.0/2 1895 0.6/3
9:00 Pasion y Poder 1.3/2 2314 0.8/3
10:03 El Hotel de Los Secretos 1.0/2 1743 0.6/2
UniMas PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 491 0.2/1
7:00 MLS Soccer Philadelphia vs. Orlando 0.1/0 192 0.1/0
9:02 Lady La Vendedora de Rosas 0.3/1 621 0.3/1
10:04 La Viuda Negra (thru 11:02) 0.4/1 655 0.3/1

Sub-Demo Breakdowns – Friday 04/08/16

“Last Man Standing” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“Shark Tank” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.8/4
Women 18-49: 1.4/5
Men 18-49: 1.1/4

“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.8/3

“The Amazing Race” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Hawaii Five-0” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Blue Bloods” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.4/5
Men 18-49: 1.0/4

“Grimm” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.8/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/3

“Sleepy Hollow” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/3

“The Vampire Diaries” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1

“The Originals” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

Cable Rankings – Friday 04/08/16

What follows are the top 20 most-watched shows in prime time on cable for Friday, April 8:


  1. “Masters Golf Tournament: Round 2” (ESPN, 3:00-7:30‪ p.m., 2.2 household rating): 3.060 million viewers (0.62 adults 18-49 rating)

  2. “The Big Bang Theory” (TBS, 10:00-10:30 p.m.): 2.237 (0.79)

  3. “The Big Bang Theory” (TBS, 9:30-10:00 p.m.): 2.202 (0.74)

  4. “The Big Bang Theory” (TBS, 10:30-11:00 p.m.): 2.161 (0.80)

  5. “The O’Reilly Factor Special” (Fox News Channel, 8-9 p.m.): 2.090 (0.16)

  6. “The Big Bang Theory” (TBS,9:00-9:30 p.m.): 2.053 (0.68)
  7. “The Big Bang Theory” (TBS, 8:30-9:00 p.m.): 2.013 (0.65)

  8. “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.812 (0.75)

  9. “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.692 (0.68)

  10. “Stuck in the Middle” (Disney Channel, 8:30-9:00 p.m.): 1.637 (0.30)

  11. “The Big Bang Theory” (TBS, 8:00-8:30 p.m.): 1.523 (0.44)
  12. “Yukon Men” (Discovery, 10-11 p.m.): 1.440 (0.31)

  13. “BUNK’D” (Disney Channel, 8:00-8:30 p.m.): 1.395 (0.23)

  14. “The Cleveland Show” (Adult Swim, 9:30-10 p.m.): 1.377 (0.57)

  15. “House Hunters” (HGTV, 10-10:30 p.m.): 1.343 (0.29)

  16. “Real Time with Bill Maher” (HBO, 10-10:57 p.m.): 1.302 (0.26)
  17. “House Hunters International” (HGTV, 10:30-11 p.m.): 1.268 (0.28)

  18. “Full House” (Nick at Nite, 10:30-11:00 p.m.): 1.266 (0.36)

  19. “Backstage” (Disney Channel, 9:00-9:30 p.m.): 1.254 (0.24)

  20. “Hannity” (Fox News Channel, 10-11 p.m.): 1.217 (0.16)

  21. “Love It or List It” (HGTV, 8-9 p.m.): 1.210 (0.25)

  22. “Full House” (Nick at Nite, 10:00-10:30 p.m.): 1.206 (0.35)

  23. “Love It or List It” (HGTV, 9-10 p.m.): 1.206 (0.27)


  • “NASCAR XFinity Series: Texas” (FS1, ‪8:30-11:04 p.m., 0.72 household rating): 1.172 million viewers (0.25 adults 18-49 rating)

  • “Diners, Drive-Ins & Dives” (Food Network, 10-10:30 p.m.): 1.053 (0.36)

  • “Masters Golf Tournament Second Round (repeat)” (ESPN, ‪8-11 p.m., 0.63 household rating): 1.008 million viewers (0.33 adults 18-49 rating)

  • “Burgers, Brew & ‘Que” (Food Network, 10:30-11 p.m.): 0.886 (0.31)

  • “Anderson Cooper 360” (CNN, 8-9 p.m.): 0.886 (0.18)

  • “A Stranger in My Home” (ID, 10-11 p.m.): 0.836 (0.20)

  • “For Better or Worse” (OWN, 9:00-9:30 p.m.): 0.803 (0.29)

  • “CNN Tonight” (CNN, 9-10 p.m.): 0.771 (0.17)

  • “Motive” (USA, 10-11:01 p.m.): 0.727 (0.22)

  • “Wynonna Earp” (Syfy, 10-11 p.m.): 0.647 (0.15)

  • “Atlanta Plastic” (Lifetime, 9-10:02 p.m.): 0.571 (0.21)

  • “Insane Pools: Off the Deep End” (Animal Planet, ‪9:01-10:03 p.m.‬): 0.548 (0.19)

  • “The People’s Couch” (Bravo, 8-9 p.m.): 0.488 (0.20)

  • “The Mother/Daughter Experiment: Celebrity Edition” (Lifetime, 10:02-11:02 p.m.): 0.430 (0.19)


Source: Live+Same Day data, Nielsen Media Research

Tagged with: 20/20, A Stranger in My Home, Amazing Race, Anderson Cooper 360, Atlanta Plastic, Backstage, Blue Bloods, BUNK'D, Burgers Brew & 'Que, Caught on Camera, Caught on Camera with Nick Cannon, CNN Tonight, Dateline, Dateline NBC, Diners Drive-Ins & Dives, Dr. Ken, ESPN, Family Guy, For Better or Worse, FS1, Full House, Grimm, Hannity, Hawaii Five-0, Hell's Kitchen, House Hunters, Insane Pools: Off the Deep End, Last Man Standing, Love It or List It, Masters Tournament, MLS, Motive, NASCAR, Real Time with Bill Maher, Shark Tank, Sleepy Hollow, soccer, Stuck in the Middle, The Amazing Race, The Big Bang Theory, The Cleveland Show, The Mother/Daughter Experiment, The O'Reilly Factor, The Originals, The Vampire Diaries, UniMas, Univision, Vampire Diaries, Wynonna Earp, Yukon Men, ‪ ‬The People's Couch

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