CBS was tops on Friday night among total viewers (8.16 million). CBS and ABC were in a virtual ratings tie for the lead among adults 18-49 (1.1 rating) and adults 25-54 (1.6); CBS earned the edge over ABC in shares for each of these demos: adults 18-49 (4.4 share vs. 4.3) and adults 25-54 (5.3 share vs. 5.1). ABC led the night among adults 18-34 (0.7/3).
In the afternoon thru to the early evening (3-7:30 p.m. ET), ESPN’s live telecast of Round 2 of the Masters Tournament at Augusta National Golf Club earned a 2.2 U.S. household rating, averaging 3.060 million total viewers, according to Nielsen.
The rating and viewership increased for the second consecutive year for the Friday telecast, up 5 percent and 4 percent (respectively) from a 2.1 rating and an average of 2.952 million viewers in 2015 and up 22 percent and 24 percent (respectively) from a 1.8 rating and an average of 2.465 million viewers in 2014.
Friday’s telecast peaked with a 2.6 rating and 3.727 million viewers from 5:30-6 p.m., when golf legend Tom Watson, competing in his final Masters but unable to make the cut to play on Saturday, completed his last round at Augusta with a walk to the 18th green.
Greenville-Spartanburg, S.C., was the nation’s highest-rated metered market with a 3.9 rating for Friday’s telecast, followed by Louisville, Ky., at 3.7 and Columbus, Ohio, at 3.6. Fort Myers-Naples, Fla., Knoxville, Tenn., and Tampa-St. Petersburg, Fla., tied at 3.5.
Completing the top 10 metered markets were Buffalo, Cincinnati and Raleigh-Durham, N.C., at 3.4, and Charlotte, N.C., and West Palm Beach, Fla., at 3.3.
On the digital front, it was the most-watched Masters Round 2 ever on WatchESPN, following the most-watched Round 1 ever on the service the previous day. Round 2 had an average minute audience of 49,000 and 13.2 total minutes viewed, both up 76 percent from 2015.
(Source: ESPN)
For mobile users, you may scroll this table horizontally.
 |
Friday, April 8, 2016 | |||||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 8-11 | Network Average | 3.5/6 | 5343 | 0.7/3 | 1.1/4 | 1.6/5 |
| 8:00 | Last Man Standing | 4.1/8 | 6442 | 0.6/4 | 1.0/5 | 1.6/6 |
| 8:31 | Dr. Ken | 3.0/6 | 4684 | 0.5/3 | 0.9/4 | 1.3/4 |
| 9:00 | Shark Tank | 3.5/6 | 5418 | 0.8/4 | 1.2/5 | 1.7/5 |
| 10:01 | 20/20 | 3.4/6 | 5012 | 0.6/3 | 1.1/4 | 1.5/5 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 5.2/10 | 8162 | 0.6/3 | 1.1/4 | 1.6/5 |
| 8:00 | The Amazing Race | 3.5/7 | 5512 | 0.7/4 | 1.1/5 | 1.4/5 |
| 9:00 | Hawaii Five-0 | 5.5/10 | 8625 | 0.6/3 | 1.1/4 | 1.7/5 |
| 10:00 | Blue Bloods | 6.6/12 | 10348 | 0.6/3 | 1.2/5 | 1.8/6 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.5/5 | 3884 | 0.5/2 | 0.8/3 | 1.2/4 |
| 8:00 | Caught on Camera with Nick Cannon (r) | 1.9/4 | 2945 | 0.4/2 | 0.6/3 | 0.9/3 |
| 9:00 | Grimm | 2.6/5 | 4250 | 0.5/2 | 0.9/4 | 1.4/4 |
| 10:00 | Dateline NBC | 3.0/6 | 4457 | 0.5/3 | 0.9/4 | 1.3/4 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-10 | Network Average | 1.8/3 | 2811 | 0.5/2 | 0.8/3 | 1.1/4 |
| 8:00 | Sleepy Hollow (f) | 1.9/4 | 2962 | 0.4/2 | 0.7/3 | 1.1/4 |
| 9:00 | Hell’s Kitchen | 1.6/3 | 2659 | 0.5/3 | 0.8/3 | 1.1/3 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-10 | Network Average | 0.6/1 | 961 | 0.3/1 | 0.3/1 | 0.4/1 |
| 8:00 | The Vampire Diaries | 0.7/1 | 1034 | 0.2/1 | 0.3/1 | 0.4/1 |
| 9:00 | The Originals | 0.6/1 | 887 | 0.2/1 | 0.3/1 | 0.4/1 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 1.1/2 | 1994 | 0.7/3 | ||
| 7:00 | Sueño de Amor | 0.8/2 | 1410 | 0.5/2 | ||
| 8:00 | Un Camino Hacia El Destino | 1.0/2 | 1895 | 0.6/3 | ||
| 9:00 | Pasion y Poder | 1.3/2 | 2314 | 0.8/3 | ||
| 10:03 | El Hotel de Los Secretos | 1.0/2 | 1743 | 0.6/2 | ||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 0.3/0 | 491 | 0.2/1 | ||
| 7:00 | MLS Soccer Philadelphia vs. Orlando | 0.1/0 | 192 | 0.1/0 | ||
| 9:02 | Lady La Vendedora de Rosas | 0.3/1 | 621 | 0.3/1 | ||
| 10:04 | La Viuda Negra (thru 11:02) | 0.4/1 | 655 | 0.3/1 | ||
Sub-Demo Breakdowns – Friday 04/08/16
“Last Man Standing” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4
“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.1/4
Men 18-49: 0.7/3
“Shark Tank” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.8/4
Women 18-49: 1.4/5
Men 18-49: 1.1/4
“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.8/3
“The Amazing Race” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4
“Hawaii Five-0” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4
“Blue Bloods” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.4/5
Men 18-49: 1.0/4
“Grimm” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.8/3
“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/3
“Sleepy Hollow” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3
“Hell’s Kitchen” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/3
“The Vampire Diaries” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1
“The Originals” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1
Cable Rankings – Friday 04/08/16
What follows are the top 20 most-watched shows in prime time on cable for Friday, April 8:
- “Masters Golf Tournament: Round 2” (ESPN, 3:00-7:30 p.m., 2.2 household rating): 3.060 million viewers (0.62 adults 18-49 rating)
- “The Big Bang Theory” (TBS, 10:00-10:30 p.m.): 2.237 (0.79)
- “The Big Bang Theory” (TBS, 9:30-10:00 p.m.): 2.202 (0.74)
- “The Big Bang Theory” (TBS, 10:30-11:00 p.m.): 2.161 (0.80)
- “The O’Reilly Factor Special” (Fox News Channel, 8-9 p.m.): 2.090 (0.16)
- “The Big Bang Theory” (TBS,9:00-9:30 p.m.): 2.053 (0.68)
- “The Big Bang Theory” (TBS, 8:30-9:00 p.m.): 2.013 (0.65)
- “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.812 (0.75)
- “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.692 (0.68)
- “Stuck in the Middle” (Disney Channel, 8:30-9:00 p.m.): 1.637 (0.30)
- “The Big Bang Theory” (TBS, 8:00-8:30 p.m.): 1.523 (0.44)
- “Yukon Men” (Discovery, 10-11 p.m.): 1.440 (0.31)
- “BUNK’D” (Disney Channel, 8:00-8:30 p.m.): 1.395 (0.23)
- “The Cleveland Show” (Adult Swim, 9:30-10 p.m.): 1.377 (0.57)
- “House Hunters” (HGTV, 10-10:30 p.m.): 1.343 (0.29)
- “Real Time with Bill Maher” (HBO, 10-10:57 p.m.): 1.302 (0.26)
- “House Hunters International” (HGTV, 10:30-11 p.m.): 1.268 (0.28)
- “Full House” (Nick at Nite, 10:30-11:00 p.m.): 1.266 (0.36)
- “Backstage” (Disney Channel, 9:00-9:30 p.m.): 1.254 (0.24)
- “Hannity” (Fox News Channel, 10-11 p.m.): 1.217 (0.16)
- “Love It or List It” (HGTV, 8-9 p.m.): 1.210 (0.25)
- “Full House” (Nick at Nite, 10:00-10:30 p.m.): 1.206 (0.35)
- “Love It or List It” (HGTV, 9-10 p.m.): 1.206 (0.27)
- “NASCAR XFinity Series: Texas” (FS1, 8:30-11:04 p.m., 0.72 household rating): 1.172 million viewers (0.25 adults 18-49 rating)
- “Diners, Drive-Ins & Dives” (Food Network, 10-10:30 p.m.): 1.053 (0.36)
- “Masters Golf Tournament Second Round (repeat)” (ESPN, 8-11 p.m., 0.63 household rating): 1.008 million viewers (0.33 adults 18-49 rating)
- “Burgers, Brew & ‘Que” (Food Network, 10:30-11 p.m.): 0.886 (0.31)
- “Anderson Cooper 360” (CNN, 8-9 p.m.): 0.886 (0.18)
- “A Stranger in My Home” (ID, 10-11 p.m.): 0.836 (0.20)
- “For Better or Worse” (OWN, 9:00-9:30 p.m.): 0.803 (0.29)
- “CNN Tonight” (CNN, 9-10 p.m.): 0.771 (0.17)
- “Motive” (USA, 10-11:01 p.m.): 0.727 (0.22)
- “Wynonna Earp” (Syfy, 10-11 p.m.): 0.647 (0.15)
- “Atlanta Plastic” (Lifetime, 9-10:02 p.m.): 0.571 (0.21)
- “Insane Pools: Off the Deep End” (Animal Planet, 9:01-10:03 p.m.): 0.548 (0.19)
- “The People’s Couch” (Bravo, 8-9 p.m.): 0.488 (0.20)
- “The Mother/Daughter Experiment: Celebrity Edition” (Lifetime, 10:02-11:02 p.m.): 0.430 (0.19)
Source: Live+Same Day data, Nielsen Media Research
