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Friday Final Nationals: MSNBC Clinches First-Ever Monday-Friday Prime Time Win Among Cable News Nets

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TNT led among total viewers (approx. 5.1 million), adults 18-49 (approx. 1.8 rating), adults 18-34 (approx. 1.7 rating) and adults 25-54 (approx. 1.8 rating) with the Cleveland Cavaliers’ 130-86 victory over the Boston Celtics in Game 2 of the “2017 NBA Eastern Conference Finals”.

For the first time in its history, MSNBC was the No. 1 cable news network in viewers and adults 25-54 in weeknight prime time. For the week of May 15, MSNBC averaged 2.44 million viewers with 611,000 adults 25-54 from 8 p.m.-11 p.m., besting CNN (1.65 million viewers/588,000 adults 25-54) and Fox News Channel (2.41 million viewers/497,000 adults 25-54) in both measures.

It was a dubious mark for Fox News to rank behind MSNBC and CNN for five consecutive nights — the longest streak at No. 3 for the network since June 2000.

MSNBC’s “The Rachel Maddow Show” was the week’s most-watched non-sports cable program.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, May 19, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.7/3 2529 0.3/2 0.6/3 0.8/3
8:00 The Toy Box (f) 253 93 1.6/3 2430 0.3/2 0.6/3 0.8/3
10:01 20/20 253 93 1.9/4 2732 0.3/2 0.6/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.9/6 4437 0.4/2 0.6/3 0.9/3
8:00 Undercover Boss (f) 254 93 3.2/7 5004 0.5/3 0.8/4 1.1/5
9:00 I Love Lucy Superstar Special (s) 254 93 2.3/4 3590 0.4/2 0.5/2 0.7/2
10:00 Blue Bloods (r) 253 93 3.1/6 4718 0.3/2 0.5/2 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4531 0.4/2 0.9/4 1.2/4
8:00 First Dates 247 93 2.1/4 3232 0.4/2 0.7/3 0.9/4
9:00 Dateline NBC 245 93 3.5/7 5181 0.4/2 0.9/4 1.3/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.3/3 1918 0.3/2 0.4/2 0.6/2
8:00 Movie Maid in Manhattan (2002) 258 93 1.3/3 1918 0.3/2 0.4/2 0.6/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 778 0.2/1 0.2/1 0.3/1
8:00 The Originals 246 84 0.6/1 841 0.2/1 0.2/1 0.3/1
9:00 Reign 246 84 0.5/1 714 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1646 0.6/3
7:00 La Rosa de Guadalupe 0.9/2 1560 0.6/3
9:00 La Doble Vida de Estela Carrillo 0.9/2 1671 0.6/2
10:02 La Piloto 0.9/2 1553 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 888 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.4/1 646 0.2/1
8:02 Moisés y Los Diez Mandamientos 0.6/1 1087 0.4/2
10:00 El Bienamado (thru 11:00) 0.3/1 495 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.5/1 796 0.2/1 0.3/1
8:00 El Capo (preliminary) 0.5/1 759 0.2/1 0.3/1
9:00 La Querida del Centauro (preliminary) 0.5/1 797 0.2/1 0.3/1
10:00 La Querida del Centauro (preliminary) 0.5/1 831 0.2/1 0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 5/19/17

“The Toy Box” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“20/20” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.8/3
Men 18-49: 0.4/2

“Undercover Boss” (CBS)
Women 18-34: 0.6/4
Men 18-34: 0.4/3
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“I Love Lucy Superstar Special” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.4/2

“First Dates” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.9/4
Men 18-49: 0.5/3

“Dateline NBC” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.2/5
Men 18-49: 0.6/3

“Movie: Maid in Manhattan” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.6/3
Men 18-49: 0.3/1

“The Originals” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

“Reign” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.2/1
Men 18-49: 0.1/1

Cable Rankings – Friday 5/19/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, May 19:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
55 29 LIVE PD AC A&E 8:00 PM 60 699 0.24
37 15 LIVE PD: POLICE PATROL A&E 9:00 PM 30 962 0.33
27 10 LIVE PD: POLICE PATROL A&E 9:30 PM 31 1026 0.36
34 13 LIVE PD: POLICE PATROL A&E 10:05 PM 31 980 0.34
26 11 LIVE PD: POLICE PATROL A&E 10:36 PM 31 1032 0.35
56 26 KING OF THE HILL ADSM 8:00 PM 30 694 0.27
60 28 AMERICAN DAD ADSM 8:30 PM 30 663 0.26
43 15 CLEVELAND SHOW ADSM 9:00 PM 30 783 0.33
38 8 AMERICAN DAD ADSM 9:30 PM 30 941 0.42
24 5 BOB’S BURGERS ADSM 10:00 PM 30 1113 0.49
20 3 BOB’S BURGERS ADSM 10:30 PM 30 1186 0.53
72 56 AMC MOVIE: YOUNG GUNS AMC 8:00 PM 150 545 0.18
83 67 AMC MOVIE: YOUNG GUNS II AMC 10:30 PM 150 448 0.16
86 100 TANKED APL 8:00 PM 60 375 0.12
74 52 TANKED APL 10:00 PM 60 531 0.19
94 80 BRAVO MOVIE: THE OTHER GUYS BRAVO 8:26 PM 152 292 0.14
92 67 SOUTH PARK CMDY 8:00 PM 30 305 0.16
98 74 SOUTH PARK CMDY 8:30 PM 30 277 0.15
75 61 COMEDY CENTRAL STAND-UP CMDY 9:00 PM 60 523 0.17
45 39 COMEDY CENTRAL STAND-UP CMDY 10:00 PM 60 776 0.22
87 90 SHARK TANK CNBC 10:00 PM 60 349 0.13
12 19 ANDERSON COOPER 360 CNN 8:00 PM 60 1469 0.31
15 18 ANDERSON COOPER 360 CNN 9:00 PM 60 1428 0.32
16 19 SPECIAL REPORT: WHITE HOUSE IN CRISIS CNN 10:00 PM 60 1263 0.31
19 56 YUKON MEN DISC 9:00 PM 61 1237 0.18
39 80 YUKON MEN DISC 10:01 PM 61 910 0.14
52 46 MICKEY AND THE ROADSTER DISJR 8:00 PM 25 730 0.20
58 61 MICKEY AND THE ROADSTER DISJR 8:25 PM 25 669 0.17
65 67 PJ MASKS DISJR 8:50 PM 25 613 0.16
73 74 PJ MASKS DISJR 9:15 PM 25 542 0.15
84 90 PJ MASKS DISJR 10:05 PM 25 446 0.13
32 56 ANDI MACK DSNY 8:00 PM 30 999 0.18
11 26 ANDI MACK DSNY 8:30 PM 25 1483 0.27
17 24 BRAVE DSNY 9:00 PM 100 1257 0.28
32 45 TANGLED: THE SERIES DSNY 10:40 PM 25 999 0.21
64 46 GINORMOUS FOOD FOOD 8:00 PM 30 635 0.20
70 74 GINORMOUS FOOD FOOD 8:30 PM 30 555 0.15
62 56 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 637 0.18
46 36 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 773 0.23
47 39 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 751 0.22
49 29 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 742 0.24
3 29 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2346 0.24
5 46 THE FIVE FOXNC 9:00 PM 60 2007 0.20
8 52 HANNITY FOXNC 10:00 PM 60 1853 0.19
82 61 BIG SCREEN MOVIE: HOME ALONE 2: LOST IN NEW YORK FRFM 8:30 PM 150 450 0.17
48 23 MOVIE DOWNLOAD: TRANSFORMERS: AGE OF EXTINCTION FX 10:00 PM 240 743 0.30
96 80 THE SIMPSONS FXX 10:00 PM 30 289 0.14
93 74 THE SIMPSONS FXX 10:30 PM 30 304 0.15
7 4 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1883 0.52
30 80 MY LOTTERY DREAM HOME HGTV 8:00 PM 30 1007 0.14
28 74 MY LOTTERY DREAM HOME HGTV 8:30 PM 30 1025 0.15
35 67 MY LOTTERY DREAM HOME HGTV 9:00 PM 30 979 0.16
31 61 MY LOTTERY DREAM HOME HGTV 9:30 PM 30 1005 0.17
23 52 HOUSE HUNTERS HGTV 10:00 PM 30 1122 0.19
21 39 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1165 0.22
49 80 ANCIENT ALIENS HIST 8:00 PM 60 742 0.14
25 39 ANCIENT ALIENS HIST 9:00 PM 63 1053 0.22
40 39 ANCIENT ALIENS HIST 10:03 PM 60 866 0.22
57 67 48 HOURS ON ID ID 8:00 PM 60 676 0.16
42 56 48 HOURS ON ID ID 9:00 PM 60 835 0.18
41 46 DETECTIVE ID 10:00 PM 60 860 0.20
81 67 MOVIE- THEATRICAL RPT: MR. & MRS. SMITH LIF 8:00 PM 182 460 0.16
69 90 MOVIE- LFT ACQUIRED RPT: THE GOOD NANNY LMN 8:00 PM 120 567 0.13
80 90 MOVIE- LFT ACQUIRED RPT: CRADLE SWAPPING LMN 10:00 PM 120 505 0.13
6 29 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1918 0.24
2 11 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2667 0.35
4 29 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 2046 0.24
100 90 RIDICULOUSNESS SSN9 MTV 8:00 PM 30 258 0.13
99 90 RIDICULOUSNESS SSN9 MTV 8:30 PM 30 259 0.13
95 80 RIDICULOUSNESS SSN7 MTV 9:00 PM 30 291 0.14
91 74 RIDICULOUSNESS SSN2B MTV 9:30 PM 30 323 0.15
90 90 RIDICULOUSNESS SSN2B MTV 10:00 PM 30 324 0.13
88 80 RIDICULOUSNESS SSN3 MTV 10:30 PM 30 339 0.14
9 2 NHL EASTERN CONFERENCE FINALS GAME 4: PITTSBURGH @ OTTAWA (0.87 HH, 0.50 A18-34) NBCSN 8:00 PM 166 1546 0.57
79 29 NHL LIVE POST CONF FINALS (0.28 HH, 0.26 A18-34) NBCSN 10:46 PM 74 511 0.24
22 36 THUNDERMANS NICK 8:00 PM 60 1139 0.23
36 36 NICK AT NITE MOVIE: ICE AGE NAN 9:00 PM 90 968 0.23
44 52 FULL HOUSE NAN 10:30 PM 30 777 0.19
71 80 COPS SPIKE 8:30 PM 30 550 0.14
67 29 BELLATOR MMA LIVE (0.36 HH, 0.20 A18-34) SPIKE 9:00 PM 178 607 0.24
68 67 12 MONKEYS SYFY 8:00 PM 45 585 0.16
18 13 THE BIG BANG THEORY TBS 8:00 PM 30 1249 0.34
13 9 THE BIG BANG THEORY TBS 8:30 PM 30 1460 0.40
10 6 THE BIG BANG THEORY TBS 9:00 PM 30 1545 0.45
14 7 THE BIG BANG THEORY TBS 9:30 PM 30 1455 0.43
89 80 ELEAGUE (0.23 HH, 0.09 A18-34) TBS 10:00 PM 60 330 0.14
77 80 SAY YES TO THE DRESS TLC 9:00 PM 60 515 0.14
76 61 SAY YES TO THE DRESS TLC 10:00 PM 60 521 0.17
1 1 NBA PLAYOFFS-EASTERN CONFERENCE FINALS GAME 2: CLEVELAND @ BOSTON (3.05 HH, 1.96 A18-34) TNT 8:30 PM 147 5096 2.02
28 90 MASH TVL 8:00 PM 30 1025 0.13
66 46 MODERN FAMILY USA 8:00 PM 30 612 0.20
61 46 MODERN FAMILY USA 8:30 PM 30 640 0.20
59 39 MODERN FAMILY USA 9:00 PM 30 666 0.22
54 24 MODERN FAMILY USA 9:30 PM 30 702 0.28
53 19 MODERN FAMILY USA 10:00 PM 30 703 0.31
49 15 MODERN FAMILY USA 10:30 PM 30 742 0.33
63 19 RUPAUL’S DRAG RACE 9 VH1 8:00 PM 60 636 0.31
97 90 R&R PICTURE SHOWS: THE GOONIES VH1 9:00 PM 150 283 0.13
77 61 MARRIAGE BOOT CAMP: REALITY STARS WETV 9:00 PM 60 515 0.17
85 90 GUHH: ATL FIRST LOOK WETV 10:00 PM 12 431 0.13

Source: Live+Same Day data, Nielsen Media Research

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  1. Live+3 vs. Live+SD data for Friday 5/19/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    Toy Box ………………….. 0.61 … 0.64
    20/20 ……………………… 0.63 … 0.77
    Undercover Boss …….. 0.76 … 0.89
    I Love Lucy ……………… 0.48 … 0.52
    Blue Bloods-r ………….. 0.50 … 0.53
    First Dates ………………. 0.69 … 0.83
    Dateline NBC ………….. 0.93 … 1.22
    Maid in Manhattan-r … 0.44 … 0.45
    Originals …………………. 0.26 … 0.47
    Reign ……………………… 0.18 … 0.37

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Toy Box ………………… 2412 … 2539
    20/20 ……………………. 2748 … 3387
    Undercover Boss …… 4972 … 5576
    I Love Lucy ……………. 3591 … 3860
    Blue Bloods-r ………… 4719 … 5102
    First Dates …………….. 3210 … 3632
    Dateline NBC …………. 5189 … 6199
    Maid in Manhattan-r .. 1909 … 1938
    Originals …………………. 892 … 1334
    Reign ……………………… 726 … 1156

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