Friday Final Nationals: MSNBC Clinches First-Ever Monday-Friday Prime Time Win Among Cable News Nets

TNT led among total viewers (approx. 5.1 million), adults 18-49 (approx. 1.8 rating), adults 18-34 (approx. 1.7 rating) and adults 25-54 (approx. 1.8 rating) with the Cleveland Cavaliers’ 130-86 victory over the Boston Celtics in Game 2 of the “2017 NBA Eastern Conference Finals”.

For the first time in its history, MSNBC was the No. 1 cable news network in viewers and adults 25-54 in weeknight prime time. For the week of May 15, MSNBC averaged 2.44 million viewers with 611,000 adults 25-54 from 8 p.m.-11 p.m., besting CNN (1.65 million viewers/588,000 adults 25-54) and Fox News Channel (2.41 million viewers/497,000 adults 25-54) in both measures.

It was a dubious mark for Fox News to rank behind MSNBC and CNN for five consecutive nights — the longest streak at No. 3 for the network since June 2000.

MSNBC’s “The Rachel Maddow Show” was the week’s most-watched non-sports cable program.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, May 19, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.7/3	2529	0.3/2	0.6/3	0.8/3
8:00	The Toy Box (f)	253	93	1.6/3	2430	0.3/2	0.6/3	0.8/3
10:01	20/20	253	93	1.9/4	2732	0.3/2	0.6/3	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.9/6	4437	0.4/2	0.6/3	0.9/3
8:00	Undercover Boss (f)	254	93	3.2/7	5004	0.5/3	0.8/4	1.1/5
9:00	I Love Lucy Superstar Special (s)	254	93	2.3/4	3590	0.4/2	0.5/2	0.7/2
10:00	Blue Bloods (r)	253	93	3.1/6	4718	0.3/2	0.5/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.0/6	4531	0.4/2	0.9/4	1.2/4
8:00	First Dates	247	93	2.1/4	3232	0.4/2	0.7/3	0.9/4
9:00	Dateline NBC	245	93	3.5/7	5181	0.4/2	0.9/4	1.3/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/3	1918	0.3/2	0.4/2	0.6/2
8:00	Movie Maid in Manhattan (2002)	258	93	1.3/3	1918	0.3/2	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.6/1	778	0.2/1	0.2/1	0.3/1
8:00	The Originals	246	84	0.6/1	841	0.2/1	0.2/1	0.3/1
9:00	Reign	246	84	0.5/1	714	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.9/2	1646		0.6/3
7:00	La Rosa de Guadalupe			0.9/2	1560		0.6/3
9:00	La Doble Vida de Estela Carrillo			0.9/2	1671		0.6/2
10:02	La Piloto			0.9/2	1553		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	888		0.3/1
7:00	Moisés y Los Diez Mandamientos (r)			0.4/1	646		0.2/1
8:02	Moisés y Los Diez Mandamientos			0.6/1	1087		0.4/2
10:00	El Bienamado (thru 11:00)			0.3/1	495		0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.5/1	796	0.2/1	0.3/1
8:00	El Capo (preliminary)			0.5/1	759	0.2/1	0.3/1
9:00	La Querida del Centauro (preliminary)			0.5/1	797	0.2/1	0.3/1
10:00	La Querida del Centauro (preliminary)			0.5/1	831	0.2/1	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 5/19/17

Cable Rankings – Friday 5/19/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, May 19:

Source: Live+Same Day data, Nielsen Media Research