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Friday Final Nationals: NBA Doubleheader on ESPN Rises 63 Percent in Viewership from Year-Ago Night

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The combo of “MacGyver”, “Hawaii Five-0” and “Blue Bloods” put CBS back on top on Friday night among total viewers (8.94 million), adults 18-49 (1.1 rating/4 share) and adults 25-54 (1.7/6) after a one-week absence due to Fox’s hit World Series coverage.

ESPN led Friday prime time among adults 18-34 (approx. 0.9 rating) with its NBA doubleheader of “New York Knicks-Chicago Bulls” followed by “Golden State Warriors-Los Angeles Lakers.” The 5-hour span of NBA action drew an average of 2.24 million viewers, representing an increase of 63 percent from the year-ago ESPN NBA doubleheader (Miami-Indiana and Houston-Sacramento, 1.38 million from 11/06/15). The Lakers’ 117-97 win over the defending Western Conference champion Warriors in the nightcap (2.494 million viewers) saw a larger gain: +86 percent from the aforementioned Rockets-Kings year-ago matchup (1.341 million from 11/06/15).

The earlier Knicks-Bulls telecast (1.998 million viewers) drew a 4.5 rating in the Chicago market, which is the highest-rated, regular-season ESPN NBA game in two years in the market.

Additionally, compared to 11/06/15, ESPN’s streaming audience for the doubleheader was up 134 percent with 10.46 million total average minutes streamed, up 96 percent with 238,000 average unique viewers and up 126 percent with an average audience of 68,000 viewers.

(Source: ESPN)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, November 4, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.1/6 4735 0.5/3 1.0/4 1.4/5
8:00 Last Man Standing 249 94 4.0/8 6257 0.5/3 1.1/5 1.6/6
8:31 Dr. Ken 249 94 2.7/5 4124 0.3/2 0.8/3 1.2/4
9:00 Shark Tank 249 94 3.3/6 5223 0.7/4 1.2/5 1.7/5
10:01 20/20 249 94 2.6/5 3732 0.4/2 0.8/3 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.5/10 8943 0.6/3 1.1/4 1.7/6
8:00 MacGyver 255 94 4.7/9 7591 0.6/3 1.1/5 1.5/6
9:00 Hawaii Five-0 255 94 5.8/11 9477 0.6/3 1.2/5 1.8/6
10:00 Blue Bloods 255 94 6.2/12 9761 0.6/3 1.1/4 1.8/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 4083 0.5/2 0.9/4 1.2/4
8:00 Caught on Camera with Nick Cannon 244 94 1.6/3 2557 0.4/2 0.6/3 0.8/3
9:00 Dateline NBC 245 94 3.3/6 4845 0.5/3 1.0/4 1.4/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.7/3 2618 0.6/3 0.9/4 1.1/4
8:00 Hell’s Kitchen 256 94 2.1/4 3376 0.7/4 1.1/5 1.4/5
9:01 The Exorcist 256 94 1.2/2 1834 0.4/2 0.6/3 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.5/1 739 0.2/1 0.3/1 0.3/1
8:00 The Vampire Diaries 247 91 0.6/1 940 0.3/2 0.4/2 0.4/1
9:00 Crazy Ex-Girlfriend 247 91 0.3/1 539 0.1/1 0.2/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1826 0.6/2
7:00 La Rosa de Guadalupe 0.8/2 1449 0.5/2
8:00 Despertar Contigo 0.8/2 1504 0.5/2
9:00 Vino el Amor 1.2/2 2143 0.7/3
10:03 El Color de la Pasión 1.0/2 1813 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 382 0.1/1
7:00 Mi Corazon es Tuyo 0.2/0 319 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 632 0.2/1
9:00 La Viuda Negra 0.2/0 351 0.1/1
10:00 Bloque de Búsqueda 0.1/0 161 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1721 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.0/2 1614 0.4/2
8:00 Silvana Sin Lana 0.8/2 1406 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1764 0.7/3
10:00 Señora Acero 3: La Coyote 1.1/2 1992 0.8/3

Sub-Demo Breakdowns – Friday 11/04/16

“Last Man Standing” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.3/5
Men 18-49: 0.8/4

“Dr. Ken” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“Shark Tank” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 1.0/4

“20/20” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

“MacGyver” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.1/5
Men 18-49: 1.0/5

“Hawaii Five-0” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 1.0/4

“Blue Bloods” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.2/4
Men 18-49: 1.0/4

“Caught on Camera with Nick Cannon” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/3
Men 18-49: 0.6/3

“Dateline NBC” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.3/5
Men 18-49: 0.7/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.6/4
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“The Exorcist” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.5/3
Women 18-49: 0.7/2
Men 18-49: 0.6/3

“The Vampire Diaries” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“Crazy Ex-Girlfriend” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.2/1
Men 18-49: 0.2/1

“Gold Rush” (Discovery)
Women 18-34: 0.64
Men 18-34: 0.72
Women 18-49: 0.70
Men 18-49: 1.09

“Z Nation” (Syfy)
Women 18-34: 0.19
Men 18-34: 0.17
Women 18-49: 0.25
Men 18-49: 0.26

“Van Helsing” (Syfy)
Women 18-34: 0.11
Men 18-34: 0.07
Women 18-49: 0.16
Men 18-49: 0.14

“Live PD” (A&E)
Women 18-34: 0.19
Men 18-34: 0.22
Women 18-49: 0.23
Men 18-49: 0.24

“Real Time with Bill Maher” (HBO, 10:00-10:57)
1.19 household rating
1.929 million viewers
Women 18-34: 0.22
Men 18-34: 0.29
Women 18-49: 0.41
Men 18-49: 0.56

“NBA Regular Season: New York @ Chicago” (ESPN, 8:05-10:36)
1.27 household rating
1.998 million viewers
Women 18-34: 0.39
Men 18-34: 1.23
Women 18-49: 0.41
Men 18-49: 1.14

“NBA Regular Season: Golden State @ L.A. Dodgers” (ESPN, 10:36pm-1:03am)
1.54 household rating
2.494 million viewers
Women 18-34: 0.60
Men 18-34: 1.60
Women 18-49: 0.64
Men 18-49: 1.47

“College Football: San Jose State @ Boise State” (ESPN2, 10:17pm-1:48am)
0.42 household rating
0.658 million viewers
Women 18-34: 0.07
Men 18-34: 0.12
Women 18-49: 0.11
Men 18-49: 0.21

“Bellator MMA Live” (Spike, 9:00-11:45)
0.31 household rating
0.507 million viewers
Women 18-34: 0.16
Men 18-34: 0.20
Women 18-49: 0.17
Men 18-49: 0.23

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Friday 11/04/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Last Man Standing ….. 1.02 … 1.50
    Dr. Ken …………………… 0.82 … 1.05
    Shark Tank ……………… 1.15 … 1.55
    20/20 ……………………… 0.78 … 0.98
    MacGyver ……………….. 1.08 … 1.46
    Hawaii Five-0 …………… 1.16 … 1.68
    Blue Bloods …………….. 1.10 … 1.72
    Caught on Camera ……. 0.62 … 0.65
    Dateline …………………… 1.00 … 1.24
    Hell’s Kitchen …………… 1.06 … 1.50
    The Exorcist …………….. 0.64 … 1.07
    Vampire Diaries ………… 0.36 … 0.66
    Crazy Ex-Girlfriend ……. 0.20 … 0.29

    PROGRAMMINGINSIDER.COM

    Total Viewers
    …………………………….. L+SD … L+3
    Last Man Standing .. 6.258 … 7.837
    Dr. Ken ………………… 4.124 … 4.810
    Shark Tank …………… 5.224 … 6.285
    20/20 …………………… 3.769 … 4.679
    MacGyver …………….. 7.592 … 9.054
    Hawaii Five-0 ……….. 9.478 … 11.767
    Blue Bloods …………. 9.762 … 13.240
    Caught on Camera … 2.557 … 2.652
    Dateline ……………….. 4.845 … 5.843
    Hell’s Kitchen ……….. 3.375 … 4.555
    The Exorcist ………….. 1.834 … 2.862
    Vampire Diaries …….. 0.940 … 1.476
    Crazy Ex-Girlfriend … 0.539 … 0.705

    • Vampire Diaries and Blue Bloods with the largest percentage growth. Interesting, since I’m assuming the former is the youngest skewing broadcast series on the night, vs. the latter, which likely the oldest.