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Friday Final Nationals: NCAA Tournament on CBS and Turner Sports Tops Prime Time Among Young Adults

ABC was Friday night’s most-watched network with an average of 5.36 million viewers. The “NCAA Men’s Basketball Tournament” put CBS on top among all key demos. Its tourney network partners TBS and TNT were the top two cable outlets in all key demos on the evening.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, March 17, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 4218 0.5/3 0.9/4 1.2/4
8:00 Last Man Standing 253 93 3.9/8 6153 0.5/3 1.0/5 1.6/6
8:31 Dr. Ken 253 93 2.9/6 4428 0.4/3 0.8/3 1.2/4
9:00 Truth & Lies: The Family Manson (s) 251 93 3.6/7 5381 0.6/3 1.1/4 1.5/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 5080 1.6/7 1.8/7
7:00 NCAA Div. I Men’s Basketball First Round Wichita State vs. Dayton (s) 252 93 2.8/6 4652 1.0/7 1.3/7 1.6/7
9:38 College Basketball Bridge (s) 252 93 2.8/5 4777 1.2/7 1.5/6 1.7/6
10:00 NCAA Div. I Men’s Basketball First Round Northern Kentucky vs. Kentucky (s) (thru 12:20 a.m.) 252 93 2.4/5 4064 0.9/6 1.3/6 1.5/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.9/6 4456 0.5/2 0.9/4 1.3/4
8:00 Grimm 246 93 2.5/5 3961 0.4/3 0.8/4 1.1/4
9:00 Dateline NBC 246 93 3.3/6 4948 0.5/3 0.8/3 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.2/2 1738 0.3/1 0.4/2 0.6/2
8:00 Rosewood (r) 256 93 1.3/2 1964 0.2/1 0.4/2 0.6/2
9:01 Sleepy Hollow 258 93 1.2/2 1815 0.2/1 0.4/2 0.6/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.7/1 1109 0.4/2 0.4/2 0.4/1
8:00 The Originals (p) 246 90 0.7/1 1046 0.3/2 0.3/2 0.4/1
9:00 Reign 247 91 0.5/1 762 0.2/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1684 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1609 0.6/3
8:00 Dale Replay 0.6/1 1182 0.4/2
9:00 Vino el Amor 1.1/2 1994 0.6/3
10:03 La Piloto 1.0/2 1869 0.7/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 711 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.4/1 673 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.8/2 1628 0.6/3
9:00 Mujeres de Negro 0.2/0 345 0.1/1
10:00 Blue Demon 0.1/0 159 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1375 0.4/2 0.5/2
8:00 La Fan (preliminary) 0.5/1 931 0.2/1 0.3/2
9:00 La Doña (preliminary) 0.8/2 1418 0.4/2 0.5/2
10:00 El Chema (preliminary) 0.9/2 1774 0.7/4 0.7/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 3/17/17

“Last Man Standing” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.8/4

“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“Truth & Lies: The Family Manson” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.4/2
Women 18-49: 1.4/5
Men 18-49: 0.7/3

“NCAA Div. I Men’s Basketball First Round: Wichita State vs. Dayton” (CBS)
Women 18-34: 0.7/4
Men 18-34: 1.3/9
Women 18-49: 0.9/4
Men 18-49: 1.8/9

“College Basketball Bridge” (CBS)
Women 18-34: 0.9/5
Men 18-34: 1.4/9
Women 18-49: 1.1/4
Men 18-49: 1.9/8

“NCAA Div. I Men’s Basketball First Round: Northern Kentucky vs. Kentucky” (CBS)
Women 18-34: 0.7/4
Men 18-34: 1.2/7
Women 18-49: 0.9/4
Men 18-49: 1.6/7

“Grimm” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.7/3

“Dateline NBC” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.6/3

“Sleepy Hollow” (Fox)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“The Originals” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.1/1
Women 18-49: 0.5/2
Men 18-49: 0.2/1

“Reign” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.3/1
Men 18-49: 0.1/1

Cable Rankings – Friday 3/17/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, March 17:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
76 71 THE FIRST 48 A&E 8:00 PM 60 608 0.18
24 16 LIVE PD A&E 9:00 PM 180 1202 0.37
78 71 KING OF THE HILL ADSM 8:00 PM 30 572 0.18
75 39 CLEVELAND SHOW ADSM 8:30 PM 30 622 0.24
52 15 AMERICAN DAD ADSM 9:00 PM 30 900 0.38
34 9 AMERICAN DAD ADSM 9:30 PM 30 1083 0.48
27 7 BOB’S BURGERS ADSM 10:00 PM 30 1189 0.56
19 3 BOB’S BURGERS ADSM 10:30 PM 30 1262 0.62
94 93 LIP SYNC BATTLE BET 8:37 PM 37 428 0.15
85 86 LIP SYNC BATTLE BET 9:52 PM 38 486 0.16
103 86 SOUTH PARK CMDY 8:00 PM 30 321 0.16
101 86 COMEDY CENTRAL MOVIE: LIAR LIAR CMDY 9:00 PM 120 354 0.16
26 58 ANDERSON COOPER 360 CNN 8:00 PM 60 1199 0.21
36 39 ANDERSON COOPER 360 CNN 9:00 PM 60 1067 0.24
39 58 CNN TONIGHT CNN 10:00 PM 60 1034 0.21
6 6 GOLD RUSH: SPECIAL DISC 9:00 PM 60 2186 0.57
57 46 BERING SEA GOLD DISC 10:00 PM 60 826 0.23
49 35 SOFIA THE FIRST DISJR 8:00 PM 25 945 0.25
68 93 STUCK IN THE MIDDLE DSNY 8:00 PM 30 701 0.15
48 58 TANGLED: THE SERIES DSNY 8:30 PM 65 948 0.21
53 65 LIV & MADDIE: CALI STYLE DSNY 9:35 PM 25 889 0.20
38 46 LIV & MADDIE: CALI STYLE DSNY 10:00 PM 30 1051 0.23
35 39 STUCK IN THE MIDDLE DSNY 10:30 PM 30 1072 0.24
93 93 COLLEGE WRESTLING: NCAA CHAMPIONSHIP (0.30 HH) ESPN 8:00 PM 203 443 0.15
31 21 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 1116 0.31
29 27 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 1123 0.30
23 19 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1221 0.33
40 31 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 1005 0.28
42 33 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 974 0.27
44 27 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 964 0.30
1 71 THE FIVE SPECIAL FOXNC 8:00 PM 60 2360 0.18
4 77 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2265 0.17
90 71 BIG SCREEN MOVIE: NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN FRFM 8:30 PM 150 473 0.18
50 20 MOVIE DOWNLOAD: THE HEAT FX 8:00 PM 180 907 0.32
102 93 THE SIMPSONS FXX 8:30 PM 30 328 0.15
99 77 THE SIMPSONS FXX 9:00 PM 30 364 0.17
96 77 THE SIMPSONS FXX 9:30 PM 30 377 0.17
97 71 THE SIMPSONS FXX 10:00 PM 30 370 0.18
98 77 THE SIMPSONS FXX 10:30 PM 30 368 0.17
82 93 THE MIDDLE HALL 10:00 PM 30 520 0.15
77 77 THE MIDDLE HALL 10:30 PM 30 590 0.17
8 11 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1744 0.43
47 68 MY LOTTERY DREAM HOME HGTV 8:00 PM 30 950 0.19
28 52 MY LOTTERY DREAM HOME HGTV 8:30 PM 30 1182 0.22
14 35 MY LOTTERY DREAM HOME HGTV 9:00 PM 30 1351 0.25
20 35 MY LOTTERY DREAM HOME HGTV 9:30 PM 30 1261 0.25
16 35 HOUSE HUNTERS HGTV 10:00 PM 30 1339 0.25
15 39 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1348 0.24
21 58 AMERICAN PICKERS HIST 8:00 PM 60 1247 0.21
18 46 AMERICAN PICKERS HIST 9:00 PM 63 1283 0.23
33 39 AMERICAN PICKERS: BEST OF HIST 10:03 PM 60 1092 0.24
54 77 48 HOURS ON ID ID 8:00 PM 60 872 0.17
51 58 SHATTERED DREAMS ID 9:00 PM 60 901 0.21
46 52 DRIVEN TO MURDER ID 10:00 PM 60 954 0.22
79 65 BRING IT! FAN CHAT LIF 8:00 PM 60 560 0.20
32 12 BRING IT! LIF 9:00 PM 62 1097 0.42
37 12 RAP GAME LIF 10:02 PM 60 1056 0.42
71 86 MOVIE- LFT ACQUIRED RPT: DEADLY LESSONS LMN 8:00 PM 120 672 0.16
84 93 MOVIE- LFT CO PRO RPT: THE SECRET SEX LIFE OF A SINGLE MOM LMN 10:00 PM 120 495 0.15
69 29 WORLD BASEBALL CLASSIC: USA VS. PUERTO RICO (0.40 HH) MLBN 10:09 PM 191 682 0.29
10 77 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1730 0.17
2 39 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2354 0.24
9 77 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1734 0.17
86 46 RIDICULOUSNESS SSN9 MTV 8:00 PM 33 485 0.23
92 52 RIDICULOUSNESS SSN9 MTV 8:33 PM 30 455 0.22
95 71 RIDICULOUSNESS SSN9 MTV 9:03 PM 30 397 0.18
80 39 RIDICULOUSNESS SSN9 MTV 9:33 PM 30 542 0.24
88 52 RIDICULOUSNESS SSN9 MTV 10:03 PM 30 478 0.22
91 52 RIDICULOUSNESS SSN3B MTV 10:33 PM 30 465 0.22
17 17 NICK AT NITE MOVIE: MEGAMIND NAN 9:00 PM 120 1301 0.34
22 58 THUNDERMANS NICK 8:00 PM 30 1227 0.21
25 58 GAME SHAKERS NICK 8:30 PM 30 1200 0.21
63 86 PAW PATROL NKJR 10:00 PM 24 763 0.16
64 86 PAW PATROL NKJR 10:24 PM 24 754 0.16
72 93 COPS SPIKE 8:00 PM 30 669 0.15
66 77 COPS SPIKE 8:30 PM 30 727 0.17
59 46 COPS SPIKE 9:00 PM 30 819 0.23
56 52 COPS SPIKE 9:30 PM 30 829 0.22
65 68 COPS SPIKE 10:00 PM 30 750 0.19
67 68 COPS SPIKE 10:30 PM 30 712 0.19
74 46 SYFY MOVIE: LEPRECHAUN 2 SYFY 7:00 PM 120 645 0.23
73 65 SYFY MOVIE: LEPRECHAUN 3 SYFY 9:00 PM 120 657 0.20
5 2 TBS NCAA BSKBL CHP-PRFR1: TROY / DUKE TBS 7:06 PM 142 2216 0.75
13 10 TBS NCAA BSK CHP-BRG-PRFR (0.85 HH) TBS 9:28 PM 19 1389 0.45
7 4 TBS NCAA BSKBL CHP-PRFR2: MARQUETTE / SOUTH CAROLINA (1.12 HH) TBS 9:47 PM 136 1835 0.61
81 86 A HAUNTING TLC 8:00 PM 60 536 0.16
83 93 A HAUNTING TLC 9:00 PM 60 500 0.15
89 93 GHOST BROTHERS TLC 10:00 PM 60 477 0.15
11 5 TNT NCAA BSKBL CHP-PRFR1: UC DAVIS / KANSAS TNT 6:41 PM 137 1729 0.58
41 17 TNT NCAA BSK CHP-BRG-PRFR (0.62 HH) TNT 8:58 PM 21 991 0.34
3 1 TNT NCAA BSKBL CHP-PRFR2: MICHIGAN STATE / MIAMI (1.36 HH) TNT 9:19 PM 131 2298 0.77
45 29 TRU NCAA BSKBL CHP-PRFR1: KANSAS STATE / CINCINNATI TRU 7:25 PM 142 963 0.29
43 21 TRU NCAA BSK CHP-BRG-PRFR (0.58 HH) TRU 9:47 PM 16 973 0.31
12 8 TRU NCAA BSKBL CHP-PRFR2: KENT STATE / UCLA (0.93 HH) TRU 10:03 PM 131 1509 0.51
70 33 MODERN FAMILY USA 8:00 PM 30 676 0.27
61 21 MODERN FAMILY USA 8:30 PM 30 775 0.31
58 21 MODERN FAMILY USA 9:00 PM 30 823 0.31
60 21 MODERN FAMILY USA 9:30 PM 30 814 0.31
62 31 MODERN FAMILY USA 10:00 PM 30 768 0.28
55 21 MODERN FAMILY USA 10:30 PM 30 838 0.31
100 93 R&R PICTURE SHOWS: LONGEST YARD VH1 9:30 PM 150 362 0.15
87 93 MAMA JUNE FROM NOT TO HOT WETV 8:58 PM 62 479 0.15
30 14 MAMA JUNE FROM NOT TO HOT WETV 10:00 PM 65 1117 0.39

Source: Live+Same Day data, Nielsen Media Research

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