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Friday Ratings: Primetime Edition of ‘CBS Sunday Morning’ Left at the Starting Gate

FRIDAY FAST AFFILIATE RATINGS

© by Image Source: CBS

Friday 9/03/21 Fast Affiliate Ratings

Total Viewers:
ABC: 2.61 million, Fox: 2.15, CBS: 1.92, NBC: 1.89, CW: 431,000

Adults 18-49:
Fox: 0.6 rating/5 share, ABC and NBC: 0.3/ 3 each, CBS: 0.2/ 2, CW: 0.1/ 0

It was business as usual on this first Friday in September. Translation: There was nothing positive of note. Fox topped the night in adults 18-49 care of “WWE Friday Night Smackdown.” See network averages above. And encores of “Shark Tank” and “20/20” were enough for ABC to lead in total viewers. But 2.61 million is nothing to boast about.

On CBS, original installments of “Secret Celebrity Renovation” (Viewers: #2, 2.40 million; A18-49: #4, 0.2/ 2 at 8 p.m.) and “Greatest #At Home Videos” (Viewers: #3, 1.91 million; A18-49: #4, 0.2/ 2 at 9 p.m.) only prove that viewers are tired of this light-hearted programming fare. They led into a primetime edition of “CBS Sunday Morning” (The Pet Project) at a third-place 1.45 million viewers and a 0.1/ 1 in the demo at 10 p.m. Historically, that was probably the lowest-rated entry in this time period in the history of CBS.

Elsewhere, The CW featured dramas “Burden of Proof” (Viewers: 499,000; A18-49: 0.1/ 0 at 8 p.m.) and “Dynasty” (Viewers: 3.62 million; A18-49: 0.1/ 0). Both, of course, were buried in last place. And NBC was in repeats.

UPDATED 9/07/2021 4:27 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Friday, September 3:

ABC
• 2.708 million viewers
• 1.7/5 HH (2.118 million households)
• 0.4/3 A18-49 rating/share (0.481 million adults 18-49)

CBS
• 2.026 million viewers
• 1.2/3 HH (1.529 million households)
• 0.2/2 A18-49 rating/share (0.254 million adults 18-49)

Secret Celebrity Renovation (CBS, 8:00 PM- 9:00 PM)
• 2.536 million viewers
• 1.6/4 HH (1.924 million households)
• 0.3/2 A18-49 rating/share (0.331 million adults 18-49)

The Greatest #AtHome Videos (CBS, 9:00 PM-10:00 PM)
• 2.008 million viewers
• 1.2/3 HH (1.486 million households)
• 0.2/2 A18-49 rating/share (0.278 million adults 18-49)

CBS Sunday Morning The Pet Project (S) (CBS, 10:00 PM-11:00 PM)
• 1.534 million viewers
• 1.0/3 HH (1.178 million households)
• 0.1/1 A18-49 rating/share (0.152 million adults 18-49)

NBC
• 1.790 million viewers
• 1.1/3 HH (1.298 million households)
• 0.3/3 A18-49 rating/share (0.382 million adults 18-49)

Fox
• 2.220 million viewers
• 1.4/4 HH (1.687 million households)
• 0.6/5 A18-49 rating/share (0.805 million adults 18-49)

WWE Friday Night SmackDown (Fox, 8:00 PM-10:00 PM)
• 2.220 million viewers
• 1.4/4 HH (1.687 million households)
• 0.6/5 A18-49 rating/share (0.805 million adults 18-49)

CW
• 0.264 million viewers
• 0.2/1 HH (0.233 million households)
• 0.0/0 A18-49 rating/share (0.049 million adults 18-49)

Burden of Truth (CW, 8:00 PM- 9:00 PM)
• 0.308 million viewers
• 0.2/1 HH (0.258 million households)
• 0.0/0 A18-49 rating/share (0.042 million adults 18-49)

Dynasty (CW, 9:00 PM-10:00 PM)
• 0.220 million viewers
• 0.2/0 HH (0.208 million households)
• 0.0/0 A18-49 rating/share (0.055 million adults 18-49)

Univision
• 1.697 million viewers
• 0.9/2 HH (1.056 million households)
• 0.5/5 A18-49 rating/share (0.671 million adults 18-49)

Que Le Pasa A Mi Familia (Univision, 7:00 PM- 8:00 PM)
• 1.243 million viewers
• 0.6/2 HH (0.764 million households)
• 0.4/4 A18-49 rating/share (0.515 million adults 18-49)

Disenando Tu Amor (Univision, 8:00 PM- 9:00 PM)
• 1.469 million viewers
• 0.7/2 HH (0.888 million households)
• 0.4/4 A18-49 rating/share (0.544 million adults 18-49)

Si Nos Dejan (Univision, 9:00 PM-10:00 PM)
• 1.614 million viewers
• 0.8/2 HH (1.036 million households)
• 0.5/4 A18-49 rating/share (0.641 million adults 18-49)

La Desalmada (Univision, 10:00 PM-11:00 PM)
• 2.008 million viewers
• 1.0/3 HH (1.243 million households)
• 0.6/6 A18-49 rating/share (0.828 million adults 18-49)

UniMás
• 0.359 million viewers
• 0.2/1 HH (0.259 million households)
• 0.1/1 A18-49 rating/share (0.149 million adults 18-49)

Enamorandonos (UniMás, 7:00 PM-10:00 PM)
• 0.406 million viewers
• 0.2/1 HH (0.289 million households)
• 0.1/1 A18-49 rating/share (0.173 million adults 18-49)

Major League Soccer LAFC vs. Sporting Kansas City (UniMás, 10:00 PM-12:09 AM)
• 0.232 million viewers
• 0.1/0 HH (0.174 million households)
• 0.1/1 A18-49 rating/share (0.096 million adults 18-49)

Telemundo
• 1.016 million viewers
• 0.6/2 HH (0.701 million households)
• 0.3/3 A18-49 rating/share (0.371 million adults 18-49)

Casa De Los Famosos (Telemundo, 7:00 PM- 9:00 PM)
• 0.991 million viewers
• 0.5/2 HH (0.668 million households)
• 0.3/3 A18-49 rating/share (0.369 million adults 18-49)

Hercai: Amor Venganza (Telemundo, 9:00 PM-10:00 PM)
• 1.130 million viewers
• 0.6/2 HH (0.788 million households)
• 0.3/3 A18-49 rating/share (0.383 million adults 18-49)

Cafe Aroma De Mujer (Telemundo, 10:00 PM-11:00 PM)
• 0.872 million viewers
• 0.5/1 HH (0.616 million households)
• 0.3/2 A18-49 rating/share (0.349 million adults 18-49)

Source: Nielsen Media Research

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