Friday Scorecard: Another Low for the 2022 Winter Olympics

Friday, February 18, 2022
Fast Affiliate Data (time period based)

Total Viewers:
NBC: 6.34 million, ABC: 3.65, CBS: 3.52, Fox: 2.06, CW: 517,000

Adults 18-49:
NBC: 0.9 rating/8 share, Fox: 0.5/ 4, ABC: 0.4/ 3, CBS: 0.3/ 3, CW: 0.1/ 1

It was yet another low for the 2022 Winter Olympics on NBC, which based on these fast affiliate results dipped to under a 1.0 rating in adults 18-49. The key observation: pathetic. See network averages above.

On ABC, the ongoing “Jeopardy! National College Tournament” scored 4.49 million viewers (#2) and a 0.4 rating/4 share in adults 18-49 (#4) at 8 p.m. That led into “20/20” at 3.23 million viewers (#2) and a 0.4/ 4 in the demo (#2t) from 9-11 p.m.

On CBS, “Celebrity Big Brother” underwhelmed at just 2.54 million viewers (#3) and a 0.4/ 4 in adults 18-49 from 8-10 p.m. And that led into a repeat of “Blue Bloods.”

Elsewhere, “WWE Smackdown!” on Fox a typical fast affiliate showing. See chart above. And the only other original telecast of the evening was “Who’s Line Is It Anyway?” (Viewers: #5, 409,000; A18-49: #5, 0.1/ 0)  in the Friday 9 p.m. half-hour on The CW.

Source: Nielsen Media Research