Friday, October 8, 2021
Fast Affiliate Ratings
Total Viewers:
CBS: 5.09 million, ABC: 2.90, NBC: 2.58, Fox: 2.03, CW: 609,000
Adults 18-49:
Fox: 0.5 rating/4 share, ABC and CBS: 0.4/ 3 each, NBC: 0.3/ 3, CW: 0.1/ 1
Friday, as always, remains a particularly problematic night for the broadcast networks. In season premiere news, ABC featured two veteran returnees: “Shark Tank” (Viewers: #2, 3.55 million; A18-49: #1t, 0.5/ 4 at 8 p.m.) and newsmagazine “20/20” (Viewers: #3, 2.57 million; A18-49: 0.3/ 3 from 9-11 p.m. ET). Both were down from their year-ago openers (but both are in no danger of ending anytime soon).
The CW also featured the season premiere of “Nancy Drew”, which opened with no registered rating in adults 18-49 (translation: 0) and a mere 470,000 viewers (#5) in the Friday 8 p.m. ET hour. And this is a show the network ordered a spin-off series from: the upcoming “Tom Swift.” Go figure!
Earlier in the evening on The CW was magic show “Penn & Teller: Fool Us” at 749,000 viewers (#5) and a 0.1/ 1 in the demo in adults-49 (#5). These days, it is rare when the network cracks one million viewers before the DVR usage is factored in.
CBS, as expected, won the night in total viewers. But its perennial night of crime solvers is a shell of what it once was. Take a look:
Friday/CBS
8:00 p.m. “S.W.A.T.”
Viewers: 4,56 million (#1), A18-49: 0.4/ 3 (#3)
9:00 p.m. “Magnum, P.I.”
Viewers: 5.00 million (#1), A18-49: 0.4/ 3 (#1t)
10:00 p.m. “Blue Bloods”
Viewers: 5.69 million (#1 for the night), A18-49: 0.4/ 3 (#1t)
Fox, meanwhile, took the crown in adults 18-49, but a 0.5 rating/4 share in the demo for “WWE Friday Night Smackdown” (and 2.03 million viewers overall) is nothing to boast about. And tired “Dateline” on NBC (Viewers: #2, 2,92 million; A18-49: #1t, 0.4/ 3 from 9-11 p.m.) remained just that. It aired out of a repeat of freshman “Ordinary Joe.”
UPDATED 10/11/2021 4:50 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Friday, October 8:
ABC
• 3.060 million viewers
• 2.0/5 HH (2.487 million households)
• 0.4/4 A18-49 rating/share (0.538 million adults 18-49)
Shark Tank (P) (ABC, 8:00 PM- 9:01 PM)
• 3.721 million viewers
• 2.4/6 HH (2.988 million households)
• 0.5/5 A18-49 rating/share (0.674 million adults 18-49)
20/20 (P) (ABC, 9:01 PM-11:00 PM)
• 2.720 million viewers
• 1.8/5 HH (2.230 million households)
• 0.4/3 A18-49 rating/share (0.468 million adults 18-49)
CBS
• 5.377 million viewers
• 3.3/9 HH (4.019 million households)
• 0.4/4 A18-49 rating/share (0.546 million adults 18-49)
S.W.A.T. (CBS, 8:00 PM- 9:00 PM)
• 4.937 million viewers
• 2.9/8 HH (3.610 million households)
• 0.4/4 A18-49 rating/share (0.560 million adults 18-49)
Magnum P.I. (CBS, 9:00 PM-10:00 PM)
• 5.195 million viewers
• 3.2/8 HH (3.879 million households)
• 0.4/3 A18-49 rating/share (0.527 million adults 18-49)
Blue Bloods (CBS, 10:00 PM-11:00 PM)
• 5.999 million viewers
• 3.7/10 HH (4.569 million households)
• 0.4/4 A18-49 rating/share (0.550 million adults 18-49)
NBC
• 2.701 million viewers
• 1.8/5 HH (2.154 million households)
• 0.3/3 A18-49 rating/share (0.435 million adults 18-49)
Dateline (NBC, 9:00 PM-11:00 PM)
• 3.071 million viewers
• 2.0/5 HH (2.473 million households)
• 0.4/3 A18-49 rating/share (0.506 million adults 18-49)
Fox
• 2.147 million viewers
• 1.4/4 HH (1.684 million households)
• 0.5/5 A18-49 rating/share (0.680 million adults 18-49)
WWE Friday Night SmackDown (P) (Fox, 8:00 PM-10:00 PM)
• 2.147 million viewers
• 1.4/4 HH (1.684 million households)
• 0.5/5 A18-49 rating/share (0.680 million adults 18-49)
CW
• 0.545 million viewers
• 0.3/1 HH (0.414 million households)
• 0.1/1 A18-49 rating/share (0.096 million adults 18-49)
Penn & Teller: Fool Us (CW, 8:00 PM- 9:00 PM)
• 0.675 million viewers
• 0.4/1 HH (0.494 million households)
• 0.1/1 A18-49 rating/share (0.121 million adults 18-49)
Nancy Drew (P) (CW, 9:00 PM-10:00 PM)
• 0.415 million viewers
• 0.3/1 HH (0.335 million households)
• 0.1/0 A18-49 rating/share (0.070 million adults 18-49)
Univision
• 1.758 million viewers
• 0.9/2 HH (1.125 million households)
• 0.5/4 A18-49 rating/share (0.648 million adults 18-49)
Que Le Pasa A Mi Familia (Univision, 7:00 PM- 8:00 PM)
• 1.267 million viewers
• 0.6/2 HH (0.765 million households)
• 0.4/4 A18-49 rating/share (0.478 million adults 18-49)
Disenando Tu Amor (Univision, 8:00 PM- 9:00 PM)
• 1.748 million viewers
• 0.9/2 HH (1.067 million households)
• 0.5/4 A18-49 rating/share (0.630 million adults 18-49)
Si Nos Dejan (Univision, 9:00 PM-10:00 PM)
• 1.812 million viewers
• 0.9/2 HH (1.163 million households)
• 0.5/5 A18-49 rating/share (0.700 million adults 18-49)
La Desalmada (Univision, 10:00 PM-11:00 PM)
• 1.714 million viewers
• 0.9/3 HH (1.144 million households)
• 0.5/4 A18-49 rating/share (0.614 million adults 18-49)
UniMás
• 0.418 million viewers
• 0.2/1 HH (0.300 million households)
• 0.1/1 A18-49 rating/share (0.169 million adults 18-49)
Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.382 million viewers
• 0.2/1 HH (0.264 million households)
• 0.1/1 A18-49 rating/share (0.133 million adults 18-49)
Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.466 million viewers
• 0.3/1 HH (0.337 million households)
• 0.2/1 A18-49 rating/share (0.201 million adults 18-49)
Inseparables, Amor al Limite Season 2 (UniMás, 10:00 PM-11:00 PM)
• 0.322 million viewers
• 0.2/1 HH (0.225 million households)
• 0.1/1 A18-49 rating/share (0.104 million adults 18-49)
Telemundo
• 1.158 million viewers
• 0.6/2 HH (0.783 million households)
• 0.3/3 A18-49 rating/share (0.423 million adults 18-49)
Casa De Los Famosos (Telemundo, 7:00 PM- 9:00 PM)
• 1.203 million viewers
• 0.7/2 HH (0.810 million households)
• 0.3/3 A18-49 rating/share (0.425 million adults 18-49)
Hercai: Amor Venganza (Telemundo, 9:00 PM-10:00 PM)
• 1.369 million viewers
• 0.7/2 HH (0.915 million households)
• 0.4/3 A18-49 rating/share (0.466 million adults 18-49)
Malverde: Santo (Telemundo, 10:00 PM-11:00 PM)
• 0.899 million viewers
• 0.5/1 HH (0.618 million households)
• 0.3/3 A18-49 rating/share (0.375 million adults 18-49)
American League Division Series Game 2: Boston Red Sox @ Tampa Bay Rays (FS1, 6:56 PM, 246 min.)
• 2.618 million viewers
• 1.40 HH (Range: 1.707-1.720 million households)
• 0.65 A18-49 rating (Range: 0.841-0.854 million adults 18-49)
College Football Prime Temple @ Cincinnati (ESPN, 7:00 PM, 197 min.)
• 1.111 million viewers
• 0.66 HH (Range: 0.802-0.814 million households)
• 0.25 A18-49 rating (Range: 0.320-0.333 million adults 18-49)
WNBA Playoffs Semifinals Game 5: Phoenix Mercury @ Las Vegas Aces (ESPN2, 9:00 PM, 121 min.)
• 0.297 million viewers
• 0.17 HH (Range: 0.202-0.214 million households)
• 0.10 A18-49 rating (Range: 0.124-0.137 million adults 18-49)
UPDATED 10/13/2021: What follows are the Live + Three Day rating results for the night’s network telecasts on Friday, October 8:
Shark Tank (P) (ABC)
• Updated Live+Same Day: 3.721 million viewers, 0.52 adults 18-49 rating
• Live+3: 4.404 million viewers, 0.70 adults 18-49 rating
• Gains: +0.683 million viewers (+18%), +0.19 adults 18-49 rating (+36%)
20/20 (P) (ABC)
• Updated Live+Same Day: 2.720 million viewers, 0.36 adults 18-49 rating
• Live+3: 3.521 million viewers, 0.47 adults 18-49 rating
• Gains: +0.801 million viewers (+29%), +0.11 adults 18-49 rating (+32%)
S.W.A.T. (CBS)
• Updated Live+Same Day: 4.938 million viewers, 0.43 adults 18-49 rating
• Live+3: 6.567 million viewers, 0.72 adults 18-49 rating
• Gains: +1.629 million viewers (+33%), +0.29 adults 18-49 rating (+68%)
Magnum P.I. (CBS)
• Updated Live+Same Day: 5.195 million viewers, 0.40 adults 18-49 rating
• Live+3: 6.809 million viewers, 0.58 adults 18-49 rating
• Gains: +1.614 million viewers (+31%), +0.18 adults 18-49 rating (+44%)
Blue Bloods (CBS)
• Updated Live+Same Day: 6.000 million viewers, 0.42 adults 18-49 rating
• Live+3: 9.076 million viewers, 0.68 adults 18-49 rating
• Gains: +3.076 million viewers (+51%), +0.26 adults 18-49 rating (+61%)
Dateline Friday (NBC)
• Updated Live+Same Day: 3.071 million viewers, 0.39 adults 18-49 rating
• Live+3: 4.087 million viewers, 0.56 adults 18-49 rating
• Gains: +1.016 million viewers (+33%), +0.17 adults 18-49 rating (+44%)
WWE Friday Night SmackDown (P) (Fox)
• Updated Live+Same Day: 2.147 million viewers, 0.52 adults 18-49 rating
• Live+3: 2.369 million viewers, 0.60 adults 18-49 rating
• Gains: +0.222 million viewers (+10%), +0.08 adults 18-49 rating (+16%)
Penn & Teller: Fool Us (CW)
• Updated Live+Same Day: 0.675 million viewers, 0.09 adults 18-49 rating
• Live+3: 0.850 million viewers, 0.11 adults 18-49 rating
• Gains: +0.175 million viewers (+26%), +0.02 adults 18-49 rating (+20%)
Nancy Drew (P) (CW)
• Updated Live+Same Day: 0.415 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.813 million viewers, 0.13 adults 18-49 rating
• Gains: +0.398 million viewers (+96%), +0.08 adults 18-49 rating (+141%)
Source: Nielsen Media Research
