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Giants’ Victory Over the Broncos Leads NBC to Sunday Overnight Victory

ABC and Fox Continue to Struggle

SUNDAY, OCTOBER 15, 2017

What follows are the metered market household results by half-hour for Sunday, October 15, 2017:

Household Rating/Share
NBC: 8.6/14, CBS: 7.7/13, ABC: 2.3/ 4, Fox: 1.6/ 3

-Percent Change From the Year-Ago Opening Sunday (9/25/16):
CBS: +24, NBC: +23, ABC: – 4, Fox: -76

Ratings Breakdown:
It was all about football on this third Sunday of the new TV season. The New York Giants vs. the Denver Bronos, 23 to 10, on NBC’s “Sunday Night Football” scored a dominant 10.9 rating/18 share in the household overnights from 8:30-11:15 p.m. ET. The half-hour primetime football overrun on CBS, meanwhile, notched a hetfy 15.1/27 in the 7 p.m. half-hour, leading into “60 Minutes” (#1: 9.7/16), episode three of drama “Wisdom of the Crowd” (#2: 5.6/ 9), “NCIS: Los Angeles” (#2: 5.7/ 9) and “Madam Secretary” (#2: 4.4/ 8) from 7:30-11:30 p.m. on the East Coast. Worth positively noting for “Widsom of the Crowd,” starring Jeremy Piven, was growth in the household overnights of six percent week-to-week.

As a reminder, overnight rating results for any live sporting event are always approximate.

Elsewhere, ABC and Fox could not compete. Relocated “Shark Tank” on ABC is an improvement over year-ago time period occupant “Secrets & Lies,” with a 3.2/ 5 (#3) in the 9 p.m. hour (and growth of 23 percent from relocated lead-in “America’s Funniest Home Videos” – #3: 2.6/ 4 at 8 p.m.). But once the “American Idol” revival begins in midseason, my prediction is ABC will wisely move “Shark Tank” back to Friday.

“Shark Tank” led into a mere 1.7/ 3 in the household overnights for drama “Ten Days in the Valley” at 10 p.m., which was 23 percent below “Quantico” on the year-ago evening (2.2/ 4 on 10/16/16). Earlier in the evening on the alphabet net was “The Toy Box” at a modest 1.6/ 3 at 7 p.m.

Fox populated the evening with encore telecasts of “Ghosted” (#3: 1.9/ 3) and “Bob’s Burgers” (#3: 1.5/ 2) from 7-8 p.m. into “The Simpsons” (#4: 1.7/ 3), episode three of “Ghosted” (#4: 1.6/ 2), “Family Guy” (#4: 1.6/ 2) and “The Last Man on Earth” (#4: 1.3/ 2). At some point “The Simpsons” really does need to end.

What follows are the household overnight results for Sunday, October 15:

7:00 p.m.
ABC – “The Toy Box”: 1.7/ 3 (#4)
CBS – NFL Football: 15.1/27 (#1)
NBC – Football Night in America, part 1: 2.3/ 4 (#2)
Fox – “Ghosted” (R” 1.9/ 3 (#3)

7:30 p.m.
ABC – “The Toy Box”: 1.4/ 2 (#4)
CBS – “60 Minutes”: 10.0/17 (#1)
NBC – Football Night in America, part 2: 5.0/ 9 (#2)
Fox – “Bob’s Burgers” (R): 1.5/ 2 (#3)

8:00 p.m.
ABC – “America’s Funniest Home Videos”: 2.4/ 4 (#3)
CBS – “60 Minutes”: 9.5/15 (#1)
NBC – Football Night in America, part 3: 6.8/11 (#2)
Fox – “The Simpsons”: 1.7/ 3 (#4)

8:30 p.m.
ABC – “America’s Funniest Home Videos”: 2.8/ 4 (#3)
CBS – “Wisdom of the Crowd”: 5.7/ 9 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 10.9/18 (#1)
Fox – “Ghosted” : 1.6/ 2 (#4)

9:00 p.m.`
ABC – “Shark Tank”: 3.2/ 5 (#3)
CBS – “Wisdom of the Crowd”: 5.5/ 9 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 11.5/18 (#1)
Fox – “Family Guy”: 1.6/ 2 (#4)

9:30 p.m.
ABC – “Shark Tank”: 3.2/ 5 (#3)
CBS – “NCIS: Los Angeles”: 5.7/ 9 )#2_
NBC – Sunday Night Football (New York Giants at Denver Broncos): 11.7/19 (#1)
Fox – “Last Man on Earth”: 1.3/ 2 (#4)

10:00 p.m.
ABC – “Ten Days in the Valley”: 1.7/ 3 (#3)
CBS – “NCIS: Los Angeles”: 5.8/10 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 10.5/18 (#1)

10:30 p.m.
ABC – “Ten Days in the Valley”: 1.7/ 3 (#3)
CBS – “Madam Secretary”: 4.5/ 8 (#2)
NBC – Sunday Night Football (New York Giants at Denver Broncos): 10.3/18 (#1)

Source: Nielsen Media Research

8 Comments

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  1. That’s weird that the repeat of Ghosted scored better than the original an hour later. I wonder if there is something else in there that will lead to a drop. Not that either score is good.

    • That’s because the NFL was on in some markets (Phoenix, Tampa, Los Angeles, Jacksonville, and other selected areas) at 7pm.