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HardRock.Bet Launches in New Jersey

New Jersey is a US state that is used to seeing new gambling sites being launched. The latest  to do so is HardRock Bet with its online offering including a sportsbook and casino. 

Atlantic City already plays host to the famous Hard Rock Hotel & Casino. Now comes this new  venture and if you want a break from the land-based casino, that doesn’t mean the end of your  time playing with Hard Rock. Simply set up an account with HardRock.Bet, head back to your  room and continue your gambling experience there.  

That’s the way the gambling industry has developed in recent years. It all began with the arrival  of the internet and the advances in mobile phone technology has allowed even more expansion. 

An ever-increasingly popular way of betting online is by using your mobile devices. The  HardRock Bet site is available on your iOS and Android devices. This means you will be able to  be placing your bets whenever you want and wherever you are as long as an internet  connection can be received. 

The CEO of Hard Rock Digital is Marion Goldstein and she’s excited about the launch of  HardRock.Bet. Her belief is that its launch “signifies a crucial milestone” for the company. That’s  because it is “combining our innovative iCasino platform with our highly regarded sportsbook. 

The product that is going to be offered is one that the company has “immense pride in.” This  new launch sees them “thrilled to deliver the elevated experience to New Jersey.” It will, she  believes, see them “aiming to entertain our players in a class of their own.” 

Also excited about the launch is the President of Hard Rock Hotel & Casino Atlantic City,  George Goldhoff. He believes that it will allow them to “better engage, entertain and reward”  their guests, “however and whenever they play.” 

New Jersey has a long history of being a state that just loves gambling. The casinos in Atlantic  City have done their best to compete with Las Vegas. A major move was made ten years ago  when online casinos in New Jersey were made legal. That ten-year deal has recently been extended. 2018  saw the state also make sports betting legal. They had long campaigned for that to happen and  finally a US Supreme Court Judge ruling paved the way for that to happen.

It’s always important to keep a step ahead of your rivals. That is particularly the case in the  highly competitive US gambling industry. One of the features that is available at Hard Rock is its  proprietary iCasino. 

User-friendly navigation is always appreciated and that’s a key feature of the iCasino. No one  wants to be spending time looking for their favorite games. Offering a diverse gaming selection  is also important if you want to be successful. The iCasino offers top slot games, some of which  are classic hits, others being new releases and some slots that are exclusive to the iCasino.  Another increasingly popular feature for an iCasino is live dealer games. These attempt to bring  the land-based casino experience to your laptop or mobile devices. 

One way of ensuring you have a good set of games is to go into partnership with a renowned  company. That’s what Hard Rock Digital did in March of this year. They signed a North  American partnership deal with Playtech. They are one of the most respected designers in the  business with a string of top slot games released. The deal also sees Playtech making a  contribution of $85m for a single-digit minority equity ownership of Hard Rock Digital. 

When a new site is introduced, there is a battle to achieve a good market share. It’s a tough  task in an industry that is continually expanding. In addition to having attractive content,  marketing is vitally important. 

Getting the word out about your product is the first task. Then there’s the rewards that can be  offered to your potentially new customers. Welcome offers are an important part of the  business. These can be free bets to use on the site or entry into special competitions. 

It’s an ongoing battle and that’s why loyalty programs exist at online betting sites. The Hard  Rock Bet Loyalty Rewards Program will be available to those in New Jersey who register with  the site. This will be available for both the sportsbook and their online casino.