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How Affiliate and SEO Evaluation Help to Define the US iGaming Market

The iGaming market in the US is rising over the last couple of years and many researchers suggest that this trend will continue in the next decade. 

The iGaming market in the US was worth $2.65 billion and the market projected growth at a CAGR of 16.4% will continue in the upcoming years reaching $7.61 billion by 2028.

It is obvious that this is an upcoming trend that has big potential for iGaming business, but even though it has many opportunities, it also comes with disadvantages such as high competition.

In order to define business opportunities in the US iGaming market and possibly find some benefits, we can use affiliate and SEO analyses.

Let’s find out some of the ways where affiliate and SEO analysis can be very helpful in the iGaming industry.

SEO Strategies for iGaming – Why They Are Important?

As we mentioned before, the biggest disadvantage for new businesses in the iGaming sector is the high level of competition.

However, even though the iGaming industry looks heavily saturated, there are still plenty of opportunities for a new business to get a piece of the pie.

One of the best ways is to use SEO analysis to predict trends and gain more popularity.

According to the iGaming SEO experts from Fortis Media, it is an important tool for every iGaming business in the United States, in fact, most companies are already investing millions into improving their online presence through search engine optimization.

SEO can help iGaming businesses gain a competitive advantage, and possibly increase their online brand image.

When it comes to SEO, there are many different opportunities for iGaming companies to take advantage of. Different practices can help businesses identify a gap in the market and possibly gain more popularity among gamblers.

Affiliates in iGaming

Due to the limits in online advertising, the iGaming industry looks for different alternative ways to promote their services.

One of the most used methods by iGaming companies in the US is affiliate marketing. The idea for the use of affiliates makes a lot of sense when we see the entire iGaming industry in the US.

Now, the market is heavily dominated by land-based casinos that migrated their services digitally. However, getting attention in the iGaming industry requires a lot more than just launching a website.

Due to the fact that these companies don’t have previous experience running online gaming websites, their best practice is to turn to affiliate marketing, where third-party publishers help them to generate traffic or leads.

Affiliate companies in the iGaming space are becoming more popular just because of the entire SEO that an online gambling website needs. SEO is a complex method of promoting a website that requires extensive knowledge of many subjects such as keyword targeting, blog posts, link-building, and much more.

In-House Expertise

Many of the biggest iGaming companies have in-house SEO experts who are constantly working to stay ahead of their own competition when it comes to SEO iGaming strategies. There is no need for smaller brands to abandon SEO practices just because they can’t compete with larger brands for rankings.

In the meantime, they may not have the budget to hire a permanent SEO specialist, but plenty of experienced individuals might also be able to offer outreach support.

Importance of SEO for the US iGaming Market

Online businesses need to be visible among competitors as a truism. The importance of driving qualified customers to a website cannot be overstated.

The iGaming industry presents a unique set of marketing challenges that cannot be found in other virtual businesses, despite the fact that traditional advertising and marketing methods can be loosely applied to any online business.

It is important to note that heavy industry regulation places significant restrictions on different countries and regions, including those where online gambling is legal.

Therefore, SEO (search engine optimization) becomes an increasingly important part of overall marketing strategy. As a result, a marketing SEO plan begins with a geographic or regional targeting strategy.

According to the demands and characteristics of a particular region, an SEO specialist can develop a keyword strategy.

Final Words

At the moment, most of the big companies in the US iGaming market are constantly improving their SEO strategy. SEO is one of the most important tools in the iGaming market just because it comes with many benefits for both new and long-running companies in the industry.