To sign up for our daily email newsletter, CLICK HERE
The entertainment and technology industries are not immune to the rise of counterfeit goods. From pirated media content to fake electronics, counterfeit products continue to disrupt the market and impact revenues across sectors. For both consumers and brands, counterfeit products are a growing concern, especially as technology becomes more advanced and counterfeiters become more sophisticated. However, as counterfeiting techniques evolve, so do the technologies designed to combat them. AI and blockchain technologies are now at the forefront of brand protection, offering businesses and consumers new ways to secure products and ensure authenticity.
One company at the heart of this revolution is Acviss, founded in 2016 with the mission to tackle the growing issue of counterfeit products. Acviss provides brands with cutting-edge AI-powered solutions and blockchain-based tracking systems that ensure products are genuine, both online and offline. With Acviss’s technology, brands across industries, including entertainment, electronics, and fashion, can protect their intellectual property and build consumer trust.
The Counterfeit Threat in Entertainment and Tech
In the entertainment industry, pirated media continues to be a major problem, with counterfeit DVDs, illegal streaming services, and fake merchandise impacting the revenues of legitimate creators and distributors. For tech companies, counterfeit electronics, including smartphones, laptops, and gaming devices, pose significant risks—not only financially but also in terms of consumer safety.
Counterfeit electronics are often of substandard quality, and in some cases, can be dangerous. For example, fake smartphones and chargers have been known to cause fires or malfunction, leading to serious injury. These counterfeit products not only erode the trust between brands and consumers but also place buyers in harm’s way.
With global trade in counterfeit goods worth an estimated $3 trillion, it’s clear that a new approach is needed to tackle this pervasive issue.
AI-Driven Solutions for Real-Time Product Authentication
Consumers today are asking tougher questions—about the origin of their coffee, the quality of the product and the environmental impact due to the production. And we at Acviss have been actively addressing this problem with technology,” explained Vikas Jain, Founder and CEO at Acviss Technologies.
One of the most powerful tools in the fight against counterfeiting is artificial intelligence (AI). By leveraging AI, companies can now offer real-time product verification to ensure that the goods being sold are genuine. Acviss’s AI-powered solutions provide brands with a way to secure their products using non-clonable QR codes. These unique codes allow consumers to verify the authenticity of a product instantly by scanning the label with their smartphones.
For the entertainment industry, where counterfeit media and merchandise are rampant, these AI-driven solutions help ensure that every product, from DVD collections to concert merchandise, is authentic. By placing this verification technology directly in the hands of consumers, Acviss enables individuals to avoid counterfeit products, ensuring they are buying legitimate items.
Blockchain and the Power of Transparency
While AI helps with real-time authentication, blockchain technology offers the transparency needed to track products through the supply chain. Acviss’s blockchain-powered track and trace solution enables brands to monitor every step of a product’s journey, from the factory floor to the consumer’s hands. This is especially important for industries like consumer electronics, where counterfeit goods often slip into the supply chain through unauthorized channels.
By leveraging blockchain, brands can ensure that every product is accounted for, reducing the likelihood of counterfeits entering the market. Blockchain’s immutable ledger provides a transparent and unchangeable record of each transaction, making it easy for brands and consumers alike to verify a product’s authenticity.
