What is CMS? And why should you consider using it instead of building everything from scratch for your eCommerce business? Find it out to use ASAP and succeed
How eCommerce CMS Works and Its Benefits
There are different CMS platforms providing content management systems. CMS is an application that allows you to create, publish, and modify digital content. Yes, items you want to sell via the Internet are content. So, with CMS, you can create a fully working eCommerce, business, or personal website in minutes to start showcasing and selling your products or services.
If you lack time or expertise, you can always delegate this responsible task to professionals who know how to build an eCommerce website – attractive and effective.
How eCommerce CMS Works?
CMS is like building an eCommerce website without actually building an eCommerce website. No matter how slow or fast your business grows, use CMS to make it easy every step of the way.
To understand how CMS works, we have to look at 2 parts that work together to produce a delightful experience for the user:
- Content Management Application (CMA).
- Content Delivery Application (CDA).
Content Management Application
CMA is the front-end or front-facing graphical user interface that you interact with while creating and editing your eCommerce website. It is represented by a dashboard that allows you to create content like product pages, shopping lists, cart/bag, contact forms, etc., using built-in tools.
Content Delivery Application
CDA is the backend side of CMS, which programmers code by themselves. CDA is responsible for delivering the content/web pages you’ve created with the CMA to your website visitors. Thus, CDA enables your potential customers to buy items you sell or be redirected to “Home” or “Our Products Page”.
And How Do CMA and CDA relate?
If CMS is a restaurant, CMA is a kitchen with kitchenware needed to cook the customers’ food. Meanwhile, CDA is a waiter who receives orders, goes to the kitchen and serves customers.
Types of CMS
You might have already heard of some famous CMSs for both techies and non-techies:
- Drupal 9
Each of them has several plugins and themes that enable you to create a website on your own. Thereby, you can add social features, capture leads, and build membership areas. The CMS tool helps to choose the theme of your website and create like a graphic designer.
You can use the CMS platform for:
- Landing pages.
- Pillar pages.
- Product pages.
- Service Pages.
- And all pages you need for your eCommerce business development!
4 Benefits of Using CMS for Your eCommerce
We’ve started telling how advantageous and great using CMS is in general. Let’s look at specific CMS benefits for you to see the exact pros and decide if to use this computer software.
1. No Coding Skills Needed
2. Provides You with Tools to Publish Digital Content
A lot of people opt to use a CMS because it allows them to assemble pieces of content with a few clicks to:
- publish new items to be sold;
- change prices;
- add new photos;
- add discount page;
- delete sold items;
- manage comments;
- edit FAQ.
And still no need to code!
3. Provides You with Tools to Revise Published Content
As an eCommerce website owner, you will always want to edit or update, e.g., product list. A reliable CMS should allow you to make changes as you please. Use CMS and keep track of your changes easily so that you can revert to the earlier version of your work in case of mistakes or new ideas.
4. Provides a Way to Index, Search for, and Retrieve eCommerce Content
The CMS you choose allows you and your users to access content on your website through the SEARCH button easily. As follows, CMS groups content by predefined categories or groupings. For example, if they type ‘t-shirt’ on your website with clothes, they should be able to get a list of available T-shirts.
The CMS is not something new to the world. The best CMSs help build an eCommerce website without needing to write all the code from scratch. Consequently, the CMS handles all that basic infrastructure stuff instead of building your own system for creating product pages, storing images, and other functions. Thus, you focus on more forward-facing parts of your business.
You should consider this important software if you have not done it yet. With CMS, the creation and modification of your eCommerce pages will become the easiest part of your online business. Design, content, graphics, and even code – everything becomes super transparent to manage.