How Real Estate Agents Can Get More Buyers

If you’re a real estate agent and want to be successful, you must constantly find clients.

Learning how to generate buyer leads early in your real estate career ensures you’ll have plenty of commission coming your way. 

Here are several proven strategies to find more active homebuyers. 

Don’t Ignore Renters

Many real estate agents only focus on people who want to buy today. This is understandable, but you should never ignore renters. If someone who wants to rent contacts you to find them a house, help them out. 

If you help them get into a rental home, stay in touch, and they may use you to buy their first home. 

Also, remember to target renters in your marketing efforts. Direct mail at apartment buildings is an effective way to obtain real estate buyer leads. All you need to do is send out a simple postcard mailer to renters in various apartment complexes and offer your real estate services when they’re ready to buy. 

Create A Landing Page

A landing page can be used to get more buyer leads, whether you have a website or not. The landing page can be used with an ad on Facebook or to get buyer leads through a Google search. 

After you study online for your real estate exam and pass, you can jumpstart your real estate agent career by creating several landing pages for various potential buyers. 

For example, create a landing page for renters weary of rent prices skyrocketing. Suggest they can lock in a low mortgage rate and make the same payment for many years. 

Or, create another page for people who just moved into the area and are looking for a home. Present yourself as an experienced and knowledgeable agent who can help them learn about neighborhoods and find their dream home. 

Have An Open House

Open houses have worked to find new buyers for years. With an open house, you can meet potential buyers who may need a real estate agent. 

If you’re a new agent and don’t have any listings yet, that’s okay; offer to host an open house for another agent and split the commission from any sales. 

It’s important to collect every attendee’s contact information and follow up with them a few days after the event. 

Attend Housewarming Parties

If you sell a client a home, make sure you continue the relationship. One way to do this is to attend their housewarming party. If they aren’t having one, you can even offer to host. 

Housewarming parties are one of the best places to find warm buyer leads. Everyone in the home is in a good mood and knows you helped the owner buy the home. Collect their contact information by having a prize drawing, such as a home store gift card. All you need is their name, phone number, and email address, and you have a solid lead. 

Tap Your Network

Your network contains many potential buyers. Friends, family, and acquaintances all look for homes to buy from time to time. Email your network from time to time to see if anyone is looking for a home. 

You also can create an email newsletter that provides helpful tips for home buyers and homeowners. Send it out once or twice per month. If you provide useful information, someone will eventually contact you looking for a home. 

Knock On Doors

Sometimes it pays off just to knock on doors. If you send mailers to that home, it’s smart to knock on the door and talk to the homeowner every year. 

Make yourself stand out by running comps on their home to show them what their home may be worth. Giving people helpful information can motivate them to sell. 

Real estate agents who use these tips are certain to get more clients.