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To establish a strong connection with the target audience and its brand, the logo must be catchy and relevant. A logo design is the center of brand strategy that needs creativity, proficient design skills, and expertise. Moreover, the logo is the face of the brand so it needs to be perfectly designed and stunning.
Here we have compiled the best tips to create a stunning logo design.
1. Know The Brand
Understanding what a brand is about, what motivates it and the values that it stands for is a major task. Whenever designing a logo for any brand, keep this tip in mind to make time to understand them. For the audience, the logo of the brand acts as a first impression. It will communicate with the viewers and tell what the brand stands for.
Perform proper research on the brand and its industry including competitors. Find out what makes the brand unique and better than others. Use this knowledge to create a distinct and appealing logo design.
2. Be Unique
Do not copy designs of other brands or try to create a similar logo design. The target audience can easily confuse your brand with theirs and it will bring you loss only. So, take time to study what your rivals are doing. Then you can create a logo that cannot be confused with your competitors.
Take inspiration from the company’s values, mission, work, and what idea makes them different from their competitors. This will help you to create a logo that is unique and different from others.
3. Get Inspiration
Checking out what other brands of the same industry are doing is not wrong at all. Even if you have a great design at your hands, still have a look at the competitor’s logo. Once you understand what rivals are doing, you will have a clear idea about what not to create.
Looking at the famous designs of popular brands is a great idea but do not just copy from them. Take inspiration from how they use ideas and values to create a visual representation. Similarly, you can create a stunning design that speaks volumes about the brand.
4. Make Most of the Shapes
Shapes can help you create a distinct identity with minimal effort. Choose a shape and add eye-catching visual gradients or textures to create stunning and memorable designs. Shapes are one of the things that help create a memorable first impression. Thus, if you can use shapes to design logos with appealing and attractive designs, do give it a try.
5. Choose The Right Colors
Colors act as emotional triggers for our subconscious minds. Human minds have related certain colors to different feelings subconsciously. Furthermore, color is the element that catches the attention before any other element of logo design. Create a logo with colors that trigger specific and planned emotions in your target audience. If the brand has a color palette, it is best to go with it.
For instance, red is a symbol of passion, aggression, and love while blue symbolizes calmness and tranquility. Let’s put it in another way, for an energy drink company light pastel shades for logo design is a disaster. There must be colors that are youthful and energetic like bright red, green, orange, yellow, etc.
6. Select The Right Fonts
Choosing the right fonts or typeface for a logo design is as important as choosing the right color. A font style that doesn’t match with brand vibe will leave the target audience confused. The font must complement the logo as well as the brand identity and brand vibe.
Use unique fonts that give a professional look instead of traditional and old-fashioned typefaces. Create a personal font style Professional Logo for the brand logo to make it even more special and unique. Coca-Cola uses its own font style in its famous logo design.
To add to this, serif fonts are a good option to create a vintage look. Sans serif fonts will create a modern look.
7. Ask For Second Opinion
Asking for a second opinion doesn’t mean you lack at your game. Most designers work alone and finalize designs on their own. But asking someone about their views about your work can be an eye-opener.
This practice can help you see things that were right in front of your eyes but you couldn’t figure out. No matter how experienced you are, asking for a second opinion from a friend or colleague can prove to be quite helpful. Also, check for cultural misunderstandings while designing to avoid any blunders.
8. Use Empty Space
If you want to get your logo recognized from far away by your audience, blank space can be of great help. You can create a clean and simplistic logo design with the help of empty space.
You can take inspiration from famous brands like FedEx. They have used negative space creatively to create an arrow and communicate a message with the audience. Such kinds of logos create a different impact than simple and ordinary ones.
9. Make a Timeless and Memorable Logo Design
Trends keep on coming and going with time. Following trends, while designing a logo for a brand is not the wisest option. You need to create a logo that stands as time passes by.
It must be simple and attractive so that the target audience remembers it even with a glance. A memorable and meaningful logo is enough to create a timeless one.
10. Design Simple and Scalable Logo
Simplicity is the key to designing a recognizable and memorable logo. Not only does it seem good to the eyes, but it also builds trust among the target audience of the brand. Too many details in a logo can be disastrous. They take away the attention of viewers from important parts to the least important ones. Using just a few elements to create a meaningful and simplistic logo is way better than a complex design.
Furthermore, the logo design is going to be used on a variety of different platforms. So, design a logo that is scalable. Thus, it can be used on promotional products, billboards, business cards, and whatnot without losing its beauty.
Follow these amazing and pro tips to create attractive and perfect logos all the time.
