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Every time you want to buy something, the first thing you’ll likely do is go to Google and ask where you can get it,which is why so many business owners utilize Google in their marketing campaigns. Google will process more than two trillion searches every year, making it one of the most trusted platforms for pay-per-click advertising (PPC).
That said, it’s not easy to attract customers in Google. So, how do you find new leads for your business using Google?
Design A Top-Notch Landing Page
Whether you use PPC advertising or SEO for your marketing campaign, it will be useless if you don’t have a landing page. The moment people click your link in Google search results, your landing page will be the first to appear on their screen. And if it does not deliver, people will immediately leave your site, which does not help if you want to find new leads for your business.
Designing a top-notch landing page is essential if you want your Google ad campaign to succeed.
A good landing page needs to be hassle-free, fast, and intuitive to ensure users have a positive experience.
Advertise On Google Display Network and Google Search Network
If your goal is to attract as many leads as possible to Google, focus your efforts on the Google Search Network and Google Display Network. If you don’t know, these are the channels where you can run your ad campaign on Google. And it would be best to use both rather than one because your ads can appear in the following locations:
- Relevant Websites
- Other Search Sites
- Google Search Results
While you may only decide to use one to save more in your ad campaign, Google will recommend you to use both to maximize your digital lead generation.
It would be best to research both channels to increase your chances of attracting high-quality leads.
Target “I-want-to-buy” Moments
Micro-moments are when you reflexively go to a device to learn, discover, watch, buy and do something. And Google defines these as the new way of searching on the internet, with customers creating one-of-a-kind pathways instead of taking a linear path.
And if lead generation is your goal, you want to focus on four micro-moments:
But since you are a business owner, it would be best to focus most of your attention on the “I-want-to-buy” moments to capture customers looking to purchase something. Incorporating this micro-moment means you’ll have to focus on transactional keywords. Here are some of them:
- Best Pizza in NYC
- Wedding Organizers
- All terrain hiking shoes
When researching what keywords to use, using a combination of keyword research tools is recommended.
Improve your organic ranking
If Google ads are too expensive for you, opt for search engine optimization (SEO). With it, you can increase your visibility in relevant search results, meaning if someone searches for something related to your business, your website will appear at the top of their search results. 33% of all search traffic comes from the top spot, making it immensely valuable.
And to get the top spot, you will need a solid SEO strategy. You can start by:
- Researching what your target audience will search
- Using keyword research tools to determine what keywords to target
- Optimizing pages with keywords, including ad copy
- Tracking your performance with such tools
Whether you hire a team or not, SEO can deliver tangible results.
It’s not uncommon for businesses to struggle using Google for lead generation. And if you want to maximize it as much as possible, there are tools like Google Maps scraper to help you. But, you have to start somewhere, and using the tips above should take your ad campaign to the next level.