Posted in:

How to Get Early Adopters for Your Startup

© by Adobe Stock


As a small business owner, you probably know how hard it is to get your startup off the ground. It’s difficult enough to find customers who are willing to give your product a try but finding those customers early on in its development cycle can be even more challenging. If you want your company to succeed, though, it’s important that you get in front of potential customers as soon as possible—and what better way than by targeting early adopters?

Early adopters have been shown to have a massive impact on the success of a startup

Early adopters have been shown to have a massive impact on the success of a startup. They are willing to take a risk on new products, are more likely to spend money on those products, and will help spread the word about it.

It’s not worth it to pursue early adopters who are also competitors

You should be focusing your efforts on early adopters who are either non-competitors or users who aren’t yet competitors.

Why? Because it’s not worth it to pursue early adopters who are also competitors. They won’t help you grow, and they probably won’t give your product a good review (because it is competing against their own). Plus, the more people you have already in your network of customers, the less likely any one of them is to want to try out a new service for fear of being left behind by the rest of their friends and colleagues.

Be selective about who you target as an early adopter

When looking for early adopters, be selective about who you target.

  • Target people who are interested in your product. If they haven’t heard of it and aren’t interested, they won’t be likely to adopt.
  • Target people who are likely to tell others about your product. Word of mouth is the best way to get new adopters, so make sure that there’s a good chance someone will talk about your product with their peers before they adopt it themselves!
  • Finally, make sure that the users you target have enough time available for them to provide feedback on the product. You’ll want them to give thoughtful responses so that when other potential adopters see these comments on social media or read about them online (or wherever else), they feel confident in adopting too!

Reward your early adopters by letting them be a part of your company’s development

Giving your early adopters access to the product and letting them give feedback on it will help you improve your product, but this goes further than that. If you let them see their ideas implemented in the product and feel like they are helping to build something that they care about, they will be more likely to recommend it to their friends. This can also make them feel invested in the company as a whole, which makes them more likely to help promote the startup and support it when things get tough later on.

Asking for people’s email addresses is a great way of getting early adopters for your startup because many people like being part of something new and interesting. It works even better if you have an incentive for people to give out their email addresses (such as free access or discounts) to add an incentive for joining up with your company instead of competitors’.

Use newsletters to get highly targeted customers

Newsletters are a great tool to get in touch with potential customers. They’re easy to create, and you can use them to promote your products or services. With newsletters you can stay in touch with your customers by sending them the information they want to read, like new product releases and industry news.

You don’t have much time? Create an email list before launch so that when you do launch, all those people will already be waiting for your product!

Actively pursuing and working with early adopters is proven to be a great way to get your startup off the ground

As a founder, you should be setting your sights on early adopters.

Early adopters are a great source of feedback and support. They’re also instrumental in helping you get traction and spread the word about your product. These people will serve as test subjects during beta testing, so it’s important that they see value in what you’re offering right now. This can help shape future iterations of your product—the better it is received by this group, the more likely others will adopt it when it becomes available to everyone else.

It’s not enough for an entrepreneur to just attract early adopters; they need to actively pursue them as well. The best way to do this is through networking: attend conferences and events where entrepreneurs congregate (like TechCrunch Disrupt or hosted by, meetup groups where founders gather together online (like Product Hunt), or even simply by asking friends who have their own startups if they’d like some help testing out something new!


We hope this article has given you a better understanding of how early adopters can help your startup succeed. They are an important group of people and should be treated as so. If you want to reach out to them, make sure that your product or service is something they will actually use or need. Remember that not everyone will become an early adopter, but this doesn’t mean that those who do aren’t worth pursuing!