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How to Learn the Fundamentals of SEO?

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SEO…In simple terms SEO stands for Search engine optimization, which is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. More specifically, it improves a website’s search engine visibility. SEO targets unpaid traffic rather than direct traffic or paid traffic. And the primary goal of SEO is to build trust between your business and your users. You can do this through the type of content users will be interested in reading.

In a nutshell, SEO is the most pivotal ingredient for the success – or lack of – for any website on any subject. v

So, how do I learn about SEO?

1. Build Your Website.

The first step to building your SEO portfolio is to choose a topic that you are familiar with or you have a passion about for your website. Target your audience, which will narrow the competition, and create content that is fast and informative, or fun and enticing – or both – and pick images that will accentuate the verbiage.

2. Look for Relevant and Profitable Words for Your Content 

Use keyword research tooks like Google Keyword Planner, Moz, or SEMrush to find and choose the most relevant keywords for your niche or topic, and position them strategically. 

3. Promote Your Website All Over Social Media

Facebook, Instagram, X, YouTube, TikTok, etc. – there is an endless array of social media options to choose from. And use the appropriate social media tooks (such as Hootsuite, Talkwalker and NetBase). Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data. And it will bring attention to your website, which can separate your from your competitors.

4. Educate Yourself – Read and Watch Reliable Resources

Do a Google search for the best SEO books. There is much to choose from and make this a regular pattern until you feel fully knowledgable in the subject matter. Put aside a certain amount of time each day to learn about SEO and never stop educating yourself. Remember, this is a frequently changing landscape and you must stay on top of all the trends.

5. Take Free Courses

There are numerous free tutorials and online courses available for learning SEO, which should be utilized both regularly while you are learning and later to stay in tune with the marketplace. Never assume you know it all.

6. Begin Practicing SEO

There is no time like the present. As the old saying goes, “practice makes perfect.” As you are learning, take a hands-on approach and begin to practice some SEO strategies. Study your competitors. Monitor your metrics. And use the wide variety of tools available to help you along every step of the way.

Also make sure you have some fun. As your metrics build, you will begin to monetize your website utilizing SEO and you will reap the benefits!