Inflation is everywhere. No region is immune to it. From Europe to Asia, Africa to the Middle East, hundreds of countries are grappling with economic problems. And it’s not just the cost of living that has gone up but the inflation has introduced fresh challenges for digital marketers and SEO professionals.
Reaching the desired ROI with paid ads is a challenge. And there’s no guarantee that all paid campaigns will be profitable. That’s where organic SEO comes to the rescue of struggling digital marketers, who need something as powerful as a magic wand to achieve all the KPIs including leads and conversions.
This article will shed light on the importance of organic SEO and how you can leverage it to minimize marketing cost without affecting the results. So without further ado, let’s get started.
1. Create More Content That Meets User Intent
When it comes to organic SEO, content is the king. Without content, you can’t expect your website to perform in the SERPs. To make it to the first page of Google, you need purposeful and in-depth content. Today’s Google is like an intelligent robot who can distinguish between shallow content and all-inclusive content.
By answering the most asked queries on Google, and those containing high-intent keywords, SEO experts and SEO companies in Dubai can attract the right traffic and encourage visitors to take the desired action.
So if you can’t afford PPC right now and invest in other paid channels to drive traffic to your website, focus on aggressive—-but quality—-content development. From seed keywords to supportive ones, you need to broaden your coverage.
2. Aim for Organic Backlinks
When a website has in-depth, valuable content posted, it doesn’t have to ask for backlinks; they come naturally. So if you hire competent writers with expertise in your niche, you are building authority for your website. Besides content, user experience, and the speed of your website, backlinks hold significant importance.
Approximately 67.5% of SEOs believe that backlinks have a big impact on search engine rankings.(uSERP).
But there’s a difference between high-quality backlinks and spammy backlinks. When you are relying heavily on organic search for a business, it becomes even more important to create the right backlinks for your website. Make sure:
- You get links from relevant websites.
- The website giving you a backlink has a high DA and PA score.
- The spam score is between 1%-30%.
- The website is not penalized by Google.
- The website is ranked against the keyword through which you will get relevant traffic.
3. Bring Social Media into Play
Approximately 4.60 billion people in the world are using social media according to Statista, more than 50% of the total population. Thus, for any business owner who wants to get organic traffic and sales, investing in social media marketing is a prerequisite.
Though social media marketing and search engine optimization involve different strategies, when they go in harmony they fuel the organic reach of a website. The traffic coming to your website through TikTok, Facebook, Instagram, or any other social platform has no direct impact on the SEO but prolonged user stay communicates to Google that your website offers an optimal user experience.
Say your website is still getting little traffic from Google, but your Facebook page has hit 1k likes. What if you manage to direct this traffic from Facebook to your website? This boom in traffic will aid in enhancing user engagement on the website and driving organic conversions.
4. Create a GMB & Keep it Updated
It’s not just about the keywords and backlinks. There’s another way to get discovered on Google: Google Business Profile. A Google Business Profile shows searchers when and where they can visit your physical office.
Founded in 2014, a GMB profile is different from a business website but holds significant value. A typical searcher can learn everything about your business including the working hours, services you offer or products you sell, the latest news about your business, and a lot more.
In a study conducted by BrightLocal, 64% of consumers used GMB to find contact details for a local business. It comes as no surprise that so many people rely on GMB to learn about a business, as you yourself must have gone to check the GMB to find out a particular business’ working hours and holidays.
Make sure you not only create a GMB profile but also update it on a daily basis to ensure an exemplary customer experience.
5. Respond to GMB Reviews
People trust online reviews, particularly the ones displayed on your GMB because you can’t manipulate them. According to a study by BrightLocal, 97% of the consuming public read reviews online while searching for a business.
So it’s not enough to just create a GMB profile; you should respond to customer reviews too. If it’s a positive one, appreciate it; take prompt action to resolve the cause of negative ones.
At the same time, use your primary keywords in the GMB reviews, product/service descriptions, and while responding to random customer queries. A well-optimized GMB will boost your rankings on Google.
6. Perform a Monthly Technical Audit
Technical audit of a website is the most overlooked thing in the whole SEO game. Website owners spend significant time and money on content marketing but disregard the technical aspects like page speed, site map, crawl budget, broken pages, etc.
To stay on top of SERPs, perform a technical SEO audit at least once a month. It won’t take more than an hour to unfold the technical issues with your website, which need to be solved quickly or else your rankings might slip down further.
If you can’t do it on your own, hire one of the best SEO service company in Dubai to audit your website and prepare a detailed report highlighting the issues in your website and suggestions to fix them.
Hopefully, a well-optimized website will help you retain your position on Google and keep getting consistent business through organic search.
7. Keep an Eye on Google’s Core Update
All SO professionals dread this moment, ”OMG!!! Another core update… we are doomed!” some of them scream.
A core update is like a lucky draw, some websites experience a dramatic change of fortunes while some fall from the top to the bottom. Logically, Google’s core update—whether it is related to the content or the technical site— is focused on improving the user experience.
While you keep optimizing your website from a technical as well as content perspective, make sure you follow every core update and make changes to your website accordingly.
Generally, every core update emphasizes the :
- Content quality
- Content’s uniqueness
- Site speed
- Site structure
- Site indexing
- Crawl budget
Invest in technical SEO by hiring an SEO company in Dubai and work with a content marketing agency to keep your website on the first page of search results.