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You’ve finally launched your new website after many long hours of work, designed a gorgeous layout, and filled with lots of useful information.
But the question is – how will people know about your new site ?
Do you know over 1.8 billion websites exist (as of January 2022) and 75% of people never scroll past the first page of search engine results. (Source:Hubspot.com)
So how will you get your website noticed in this crowded place? That’s where digital marketing comes in.
Let’s discuss some basics of digital marketing and make a strategy so that you can attract customers for your new website.
What is Digital Marketing?
Digital marketing simply the practice of promoting your products or services via digital methods such as search engines, social media, paid marketing and email, .
In today’s Internet-driven marketplace, you can not ignore the importance of an online presence as most of the businesses are going online.
Define Your Target Audience
The first thing you need to do is identify your ideal customer.
Who exactly is it that you’re hoping will check out your web page? What are their demographics, interests, and online behaviors?
Once you know about your target customers, you can design your digital marketing strategy more effectively to reach them .
Search Engine Optimization (SEO)
Search engine optimization (SEO) means you are following search engine guidelines to rank higher in search engine results pages (SERPs).
By writing original website’s content, doing good internal linking, using keywords in metatags, and building authority links, you can increase your brand visibility and attract more organic traffic to your site.
You should focus on long tail keyword research or faq’s on quora, , on-page optimization, and building high-quality backlinks.
Social Media Marketing
You can generate interest in your business via social media channels.
As Facebook, Twitter, Linkedin, Pinterest,Instagram and many other profile creation sites are so widely used, you can reach a large audience that may be interested in what you have to offer.You may increase your social media following and website visits by providing useful material via visuals and videos, publishing frequently, and connecting with your audience via comments.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising, as the name implies, is a form of sponsored promotion in which the advertiser is charged each time a user clicks on the ad..
Google AdWords and Facebook Ads allow you to build campaigns specifically for your target demographic and deliver qualified clicks to your website.
You can keep in contact with your audience and advertise your new website without spending too much money by using email marketing.
You may increase site traffic and convert leads into customers by utilizing an email marketing strategy that includes establishing a focused email list, writing engaging email content, and implementing effective calls to action.
Make sure you have permission from your subscribers and provide a simple option for them to unsubscribe in accordance with email marketing best practices.
In starting, you may find digital marketing very difficult, but it doesn’t have to be.
Spreading the word about your fresh new website is a big job, but you can make it easier on yourself by doing it in stages and focusing on the channels that are most important for your startup.Always keep an eye on your marketing performance and make any necessary changes.
If you put in the time and effort, your new website will succeed in today’s competitive web world.