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It is no secret that visual components like images are necessary to be included on the site. The catch is that images are likely to be downloaded more slowly than text. At the same time, website visitors are unlikely to scroll the webpage unless it takes less than 3 seconds to upload it. Therefore, it looks like image optimization is a vital criterion for the general optimization of the webpage.
Benefits of Optimization
As mentioned above, the time needed for loading the page is crucial for the customers. So, what is the solution for this issue? The answer is image optimization. It helps to lessen the time required for loading the page and, consequently, make customers satisfied with services. Instead of loading the image every time someone opens the webpage, the uploader has it already stored and it takes much less time to be loaded completely.
The image optimization tool helps the website to owe initial positions on the search list. The thing is that this SEO tool encodes the data necessary to make the website work appropriately. Plus, the optimization includes procedures that improve the searching process. Since the time of loading depends on the position of the webpage on the search list, the rank of the site is of high importance.
Image optimization is also useful for the improvement of the user experience. The tool aids the user to make their search as convenient as possible. Description of the images, alt attributes, the format of the image, and other image characteristics can improve the user experience. you can find the different sizes of similar images through this searchbyimage tool.
How to perform image optimization correctly?
At first sight, it may seem the optimization of images is not as difficult. However, it indeed is quite a tricky process because the optimization of the pictures requires attention to detail, careful work, and relevant knowledge. The thing is that there are a few issues that may not seem vital while being crucial for the general perception of the picture by the customer.
Less is more
The description is the second thing the customer pays attention to after the picture. Consequently, it is important for both the overall perception and the successful launching of image optimization. The name of the picture should not look like a set of numbers or letters or any other symbols. It is vital to make it clear and precise. If there is a red flower in the picture, it is better to name it Red Rose. In case the person owes a flower shop, it is better to name it as follows: Buy Red Roses Bouquet or something like that. Remember do not go overboard while naming the pictures as it may lead to the image optimization failure. The more precise and clear the description is, the easier it will be for the customer to get it and to understand it. This description must be a keyword of what is on the picture, with no vague words or phrases.
3D Dimensional Picture
The second issue of high importance is a full overview of the picture. If you aim to present products that are for a sale or any other things, it is better to show them from different dimensions. For instance, the abovementioned roses are almost the same from different angles. However, in the case of the car’s or house’s images, it is better to present as many pictures from different sides as possible. There can be pictures of all facades, rooms, and a detailed plan of the house. If the customer can see and understand the way the house looks from the picture, they would be more likely to buy it.
Image Size Matters
The size of an image also influences the time required for the loading of the image. As a result, it is better to make the size of the picture the smallest possible. Sometimes during the process of reduction of the size, the quality of an image becomes too poor. It is another concern that may arise during the process of optimization. However, there are modern image optimization tools that allow reducing the size of the image without the negative impact on its quality. When the size of any file or photo is lessened, the website can load up much quicker.
Attention: Thumbnails
Thumbnails are a small version of an image that helps to include more photos on the website. It is especially crucial for sale sites where a big image would be unacceptable. This seems to be a useful option for websites at first sight, but in fact, thumbnails prolong the time needed for loading the page! Even though they have a small shape and do not take too much space on the website, they have a huge size. Alt attributes and the description of thumbnails require additional size, making images heavy. To solve this issue it is important to make the size of the thumbnail the smallest possible.
Summary
Image optimization is the greatest tool that makes the website attractive from the technical perspective for the customer. It consists of plenty of issues and steps that improve website characteristics. These details are indeed crucial for the development of the website and its prospective. Just do not forget about the details described above: the description of the images, the size of the pictures, issues related to the image dimensions, and the thumbnails. At first glance, they may seem not so crucial but such details ensure positive user experience.
