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If you run a charity or non-profit organisation and have yet to register for a Google Ads grant, you will be very pleased to learn that you can receive up to $10,000 a month for Google Ads to promote your organisation. The largest tech giant in the world understands how important their platform is for charities and they are happy to help by giving grants to qualified organisation.
Making the most out of your marketing budget
Just like a regular business, a non-profit needs to maximise their reach, looking for donors, volunteers and some general awareness that the charity exists. Pay per click advertising can be very powerful, especially when you join forces with a leading charity PPC agency, where they excel at helping non-profits to get their message across.
Finding new digital platforms
Using the right agency means you have experts who know all of the digital platforms. By identifying social groups, you can specifically target with a wide range of digital platforms. The experts know where the traffic is highest. With rich promotional content created by the agency, your ads are placed in the best places, to run at peak times, when you know people are online. Aside from the firm favourites such as YouTube, LinkedIn and Facebook, there are up and coming digital platforms that you might be interested in hosting your ads.
Target specific search terms
This really does empower you. When a user types a search term in a search engine window, your banner will appear right next to the first results. This is something the PR agency for charities can complete, all the while closely monitoring traffic, ready to tweak the campaign if need be.
Working with the premium tech company
If you forge a good working relationship with Google, they are prepared to support your cause with free ad-time up to the value of $10,000 per month. Every charitable organisation should take advantage of such an offer. If you want to tap into the many resources that Google Ads offers, hand your PPC campaign to an agency that works with charitable organisations and let the experts handle everything. If you have a campaign plan, they would be happy to implement, but if you have yet to create a Google Ads plan, the agency has extensive experience and can ensure that you get a maximum ROI.
Define your objectives
You might be looking for donations, or are looking to promote an up-and-coming event, or even looking for volunteers. Whatever your goals, the charity PR agency has all the solutions. Let professional content creators work their magic to produce ads that people notice and their marketing experts choose placements and other details of the campaign.
If you would like to learn more about how Google Ads can extend the reach of your charity campaign, Google is your best friend and can help you to make contact with a leading agency who can create a winning campaign that puts your message out there.