WWE wrestler John Cena and production group Leftfield Entertainment (LFE), part of ITV America, have struck a development deal to co-create and produce unscripted projects for television and digital platforms. The deal extends Leftfield’s relationship with Cena, the host and executive producer of Fox reality/competition “American Grit” from LFE’s Leftfield Pictures; and the host of the “2016 ESPY” and “Teen Choice Awards.”
Cena and Leftfield are already in development on several projects, including series set in the worlds of real estate and construction. Cena will executive produce via his Hard Nocks South production banner.
Said Cena, “Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity and total commitment. I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”