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Just Under 30-Million Viewers for ‘The Oscars,’ According to ABC

Results Based on the Fast Nationals

ABC’s live telecast of “The Oscars” on Sunday attracted an average audience of 29.6 million total viewers and a 7.7 rating in adults 18-49, based on Nielsen’s Live + Same Day “fast national” ratings. Comparably, the telecast stands as TV’s most-watched entertainment telecast in two years and top-rated with young adults in over one year – since ABC’s 2017 “Oscars” telecast on 2/26/17 and since NBC’s “This Is Us” coming out of the Super Bowl on 2/4/18, respectively. 

Year to year, “The Oscars” audience increased by an estimated 3.1 million viewers (29.6 million vs. 26.5 million) and jumped by 13 percent in adults 18-49 (7.7 rating vs. 6.8 rating). 

In social media, “The Academy Awards” dominated Sunday night’s social conversation with 17.7 million total social interactions (Twitter: 76%, Instagram: 20% and Facebook: 4%). Social activity was up 7% from 2018 across comparable metrics (Total Twitter, Facebook Owned and Instagram Owned) and 21% on Twitter.