ABC’s live telecast of “The Oscars” on Sunday attracted an average audience of 29.6 million total viewers and a 7.7 rating in adults 18-49, based on Nielsen’s Live + Same Day “fast national” ratings. Comparably, the telecast stands as TV’s most-watched entertainment telecast in two years and top-rated with young adults in over one year – since ABC’s 2017 “Oscars” telecast on 2/26/17 and since NBC’s “This Is Us” coming out of the Super Bowl on 2/4/18, respectively.
Year to year, “The Oscars” audience increased by an estimated 3.1 million viewers (29.6 million vs. 26.5 million) and jumped by 13 percent in adults 18-49 (7.7 rating vs. 6.8 rating).
In social media, “The Academy Awards” dominated Sunday night’s social conversation with 17.7 million total social interactions (Twitter: 76%, Instagram: 20% and Facebook: 4%). Social activity was up 7% from 2018 across comparable metrics (Total Twitter, Facebook Owned and Instagram Owned) and 21% on Twitter.
